via Press Release
‘DAYS OF OUR LIVES’ MATCHES ITS BIGGEST WOMEN 18-49 VIEWERSHIP IN 18 MONTHS
For the Week of May 20-24, ‘Days’ Jumps vs. the Same Week Last Year by 32 Percent in the Women 18-49 Demo and 34 Percent in the Women 25-54 Category
UNIVERSAL CITY, Calif. – May 31, 2013 – “Days of our Lives” has equaled its biggest women 18-49 audience in 18 months and set an 11-week high in total viewers, according to “live plus same day” viewing figures for the week of May 20-24 from Nielsen Media Research.
For the week, “Days of our Lives” averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, tying it for #4 among network daytime series in the women 18-49 demographic and tying it for #3 in the women 18-34 race.
“Days” equaled its biggest women 18-49 audience (634,000) since the week of November 21-25, 2011 (703,000). “Days” also averaged 634,000 women 18-49 during the week of January 14-19, 2013. In total viewers, “Days’” 2.513 million persons for the week was the show’s biggest overall audience since the week of March 4-8 (2.563 million).
For the week versus the same week last year, “Days of our Lives” was up 14 percent in the women 18-34 race (200,000 vs. 175,000), up 32 percent in the women 18-49 demographic (634,000 vs. 480,000), up 34 percent in the women 25-54 race (788,000 vs. 590,000) and up 10 percent in total viewers (2.513 million vs. 2.294 million).
For the second quarter to date, “Days of our Lives” is up 3 percent in the women 18-49 category (632,000 vs. 611,000), up 8 percent in the women 25-54 demo (807,000 vs. 748,000) and up 3 percent in total viewers (2.6 million vs. 2.5 million).
Season to date, “Days of our Lives” is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 2 percent in total viewers (2.7 million vs. 2.6 million).
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
As exclusively reported by Soap Opera Network in early April, Blair Cramer (Kassie DePaiva) wow’d the Shelter crowd with song on The OnLine Network’s “One Life to Live” on the Thursday, May 30 episode as Llanview experienced a peculiar blackout. As everything seemed to be going wrong, Todd Manning (Roger Howarth) insisted that Blair entertain the crowd until the power was restored.
The song Blair sang was “No Regrets,” DePaiva’s hit single off her 2004 CD of the same name. As sung by Blair, “No Regrets” featured lyrics that were a subtle hint to Todd that Blair’s not over him.
A CBS spokesperson has confirmed reports of actor Sean Carrigan joining the cast of “The Young and the Restless” in the recurring role of Stitch, an old Army friend of Dylan McAvoy’s (Steve Burton).
The daytime newcomer has appeared in a slew of primetime television shows including “Criminal Minds,” “The Closer,” “Hart of Dixie,” “Touch” and “Up All Night.” He previously starred on NBC’s “The Event.” In 2012, the actor could be seen in Walt Disney Pictures “John Carter.”
Carrigan hits Genoa City beginning with the Friday, June 28 episode of the soap.
WTNH, better known as ABC8 in Stamford, CT, recently toured the set of The OnLine Network’s “All My Children” and “One Life to Live” and got some inside scoop on what’s happening on your favorite internet dramas.
The soap segment included interviews with “AMC’s” Darnell Williams (Jesse Hubbard) and Vincent Irizarry (David Hayward) and “OLTL’s” Robert S. Woods (Bo Buchanan).
“Brooke English, one of our veteran characters on the show, has had a magazine called Tempo for many years and now sort of keeping with the online and new media, she is doing an online talk show,” said Jill Larson (Opal Cortlandt, “AMC”), who WTNH also interviewed, on new storylines hitting Pine Valley.
With the passing of Jeanne Cooper, many wondered what would happen to the iconic character she portrayed for more than 39 years – that of Katherine Chancellor. In today’s “Tribute to Jeanne Cooper,” Jess Walton (Jill Foster Abbott) announced in the opening segment that the show would address the death of Cooper’s character on screen.
On today’s episode of CBS’ “The Young and the Restless,” cast members, family and friends gathered for a special tribute episode celebrating the life of Jeanne Cooper, who passed away earlier this month at the age of 84. Cooper, the Emmy Award-winning actress who portrayed Katherine Chancellor for more than 39 years, is the show’s longest-running cast member.
As previously reported, Paolo Seganti (ex-Damien Grimaldi, “As The World Turns”) has joined the cast of The OnLine Network’s “One Life to Live” as Arturo Bandini, a wealthy, suave and sexy man whose family is very influential in the art world, beginning with the Thursday, June 27 episode. TOLN has released the first image of Seganti in his new role, which can be viewed above.
Joining the “OLTL” cast along with Seganti are former Procter & Gamble stars Marnie Schulenburg (ex-Alison Stewart, “As The World Turns”) and Ron Raines (ex-Alan Spaulding, “Guiding Light”). For more on their roles and their first airdates, click here.
In an interview published in the newest issue of Soap Opera Digest, Maria Arena Bell, the former executive producer and head writer of “The Young and the Restless,” shares that the soap submitted episodes #9,999 and #10,000 as part of their Emmy reel in the category of Outstanding Drama Series for the “40th Annual Daytime Entertainment Emmy Awards.”
“We felt those episodes, being sequential, were the peak of huge story,” she says. The episodes covered the mock funeral of Victor Newman (Eric Braeden) and the nonmarriage of Sharon Newman (Sharon Case) and Tucker McCall (Stephen Nichols). The soap submitted episode #9,999 in the category of Outstanding Drama Series Writing Team. In addition to the “Y&R” Emmy nominations, Digest asked Bell what she thought of the “All My Children” and “One Life to Live” reboots.
With no original episode of “General Hospital” airing on Monday, May 27 (a re-run of the 50th anniversary episode will air instead), the soaps executive producer and head writer, Frank Valentini and Ron Carlivati, respectively, are teasing multiple surprises in store next week on the soap beginning with the Tuesday, May 28 episode.
Monday, May 27 is memorial day and while CBS’ “The Young and the Restless” and “The Bold and the Beautiful” will air original episodes (which aren’t expected to count in the weekly Nielsen ratings), NBC’s “Days of our Lives” will be preempted for coverage of the French Open, while ABC’s “General Hospital” will air the real 50th Anniversary episode, which actually aired on Tuesday, April 2 after a March preemption pushed scheduling back a day (“GH” premiered on April 1, 1963). “All My Children” will air an original episode as the series is available exclusively on the internet and doesn’t abide by holiday preemptions.