Ratings: New Lows B&B and Y&R in Women 18-49 Viewers

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Ratings Report for the Week of March 13-17, 2017

NOTE: Please do not copy and paste the entire .  Thank you.

NOTE: B&B and Y&R did not air due on Thursday and Friday due to March Madness basketball.

NOTE: There were pre-emptions of Friday due to President Trump.

NOTE: There was a big snow storm on the east coast.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,440,000 (+153,000/-255,000)
2. B&B 3,534,000 (+119,000/-23,000)
3. GH 2,745,000 (+145,000/-103,000)
4. DAYS 2,336,000 (+228,000/+102,000)

Households
1. Y&R 3.13/10 (+.08/-.24)
2. B&B 2.48/8 (+.04/-.08)
3. GH 2.03/6 (+.09/-.11)
4. DAYS 1.69/5 (+.09/same)

Women 18-49 Viewers
1. Y&R 495,000 (-52,000/-135,000) <—— new low *
2. GH 472,000 (-2,000/+3,000)
3. B&B 435,000 (-9,000/-54,000) <—— new low (2nd straight week) **
4. DAYS 374,000 (+26,000/-17,000)

* Previous low: 542,000 (February 13-17, 2017)
** Previous low: 444,000 (March 6-10, 2017)

Women 18-49 Rating
1. Y&R 0.77/5 (-.08/-.22) <—— ties low *
2. GH 0.73/5 (same/-.01)
3. B&B 0.67/5 (-.02/-.1) <—— ties low (3rd straight week) **
4. DAYS 0.58/4 (+.04/-.03)

* Rounded to 0.8
** Rounded to 0.7

Women 18-34 Viewers
1. Y&R 138,000 (+6,000/-39,000)
2. B&B 111,000 (-1,000/-37,000)
3. GH 109,000 (+6,000/-29,000)
4. DAYS 81,000 (+2,000/-7,000)

Women 18-34 Rating
1. Y&R 0.4 (+.02/-.12)
2. B&B 0.32 (-.01/-.12) <—— ties low (3rd straight week) *
2. GH 0.32 (+.02/-.06) <—— ties low (10th straight week) *
4. DAYS 0.23 (same/-.03) <—— ties low (3rd straight week) **

* Rounded to 0.3
** Rounded to 0.2

Women 25-54 Viewers
1. Y&R 801,000 (-2,000/-100,000)
2. B&B 697,000 (+3,000/-19,000)
3. GH 674,000 (+27,000/+27,000)
4. DAYS 491,000 (+35,000/-2,000)

Women 25-54 Rating
1. Y&R 1.31 (-.01/-.18)
2. B&B 1.14 (same/-.05)
3. GH 1.1 (+.05/+.03)
4. DAYS 0.8 (+.05/-0.2)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.42/3,514,000
Tuesday: 2.52/3,536,000
Wednesday: 2.49/3,554,000
Thursday:
Friday:

DAYS
Monday: 1.69/2,306,000
Tuesday: 1.58/2,217,000
Wednesday: 1.77/2,490,000
Thursday: 1.67/2,281,000
Friday: 1.75/2,386,000

GH
Monday: 1.91/2,586,000
Tuesday: 2.16/2,926,000
Wednesday: 2.08/2,816,000
Thursday: 1.95/2,653,000
Friday:

Y&R
Monday: 3.04/4,398,000
Tuesday: 3.17/4,451,000
Wednesday: 3.17/4,472,000
Thursday:
Friday:

Ratings Archive

 

 

  • Ida Slapter

    On Y & R, I hope Chloe finally gets exposed for the evil witch that she is. The rest of the storylines are boring. We need some drama and conflict on this show or more people will stop watching. Reed learning to play the guitar is not going to cut it.

    • robert

      i agree. we need more storylines with more of an impact,Chloe being exposed could give the show a jolt

    • Amie

      Yeahh Chloe is going down this time.

  • JONNYSBRO

    Omg lol GH almost number 1 in demos. Jean and Shelly rocking it.

    • Salem Spectator

      There could be a drastic change with the impending writers strike.

  • Elle L

    Perhaps the east coast snow storm helped everyone out a bit, and well – the ratings had to come back up at some point. I think they’ve been down across the board for a few weeks. DOOL with the biggest gain this week…and the only soap with higher ratings now than a year ago.

  • robert

    Y&R is so boring. very weak storylines and terrible couples. this show needs more action.

    • Salem Spectator

      Y&R might benefit from the looming WGA strike.

      • FoxyRoxyy

        As long as Sally doesn’t break rank and go fi-core and still write the show. An intern, or literally anyone, would be better than Sally. Her writing is so boring.

  • Salem Spectator

    Just look at 18-49! They’re so close!

  • Salem Spectator

    New low in 18-49 (soaps lifeblood) two weeks in a row for B&B! What’s going on over there?!

    • robert

      bad storytelling. the same storylines we’ve seen before. backburning the Avants. this whole Spectra stuff is awful. where’s Caroline?

  • Vendi Smith

    Jean and Shelly continue to do a great job in the 18-49 demo.

    They have kept it steady and consisent since they took over as writers in the fall of 2015.

    • Keanna

      You mean if they’ve been consistently bad since they took over, yes I agree

    • Salem Spectator

      Sally is 60 and losing viewers between 18 and 49. She was popular in her younger days, but she’s no longer a spring chicken.

      • Amie

        Y&R went up total viewers.Stop complaining Its getting good this month.Sally is turning the show around.

        • Dyllan

          But Y&R went down in the key Demo and that’s what advertisers care about.

        • Bantilau Regnies

          Good? You’re funny.

        • Salem Spectator

          I’m happy when the soaps go up in total viewers and it’s good to be positive, but my comment was for the important 18-49 demo which is based on the title of this ratings report.

        • TG

          I agree Y&R is getting back on track Sally had a lot of work to do when she took over and the thing is soaps go up and down in ratings all the time.

      • TV&MovieBuff

        Ageism….homophobia…..what ism and phobia will you hit on next to make the other shows look worse and your precious Days look better. Sorry it doesn’t work — all it makes you appear to be is a jerk.

        • Salem Spectator

          I can understand how you can misinterpret my “Sally is 60” post as agism, but I specifically ask for gay representation on DOOL, so you are way off base with the homophobia comment.

          BTW, my comment about Sally’s age is just pointing out that she could be out of touch with younger viewers. I certainly have nothing against older people in general and I also enjoy the use of older characters on a regular basis.

          • TV&MovieBuff

            I know the way you post and I have read your homophobic posts in the past under your old name and others that we now know were you from when you got banned before. I’ve tried to be fair to you but I’m so tired of your tired posts week after week. I’ve only begun to use the block feature on here for a few folks and I have not used it on you but I no longer want to be bothered with the childish and petty posts. It will definitely make the experience here more fun not to see them. Goodbye and good luck with your obsession.

          • Salem Spectator

            Get a clue!

          • FoxyRoxyy

            The buff knows everything! lol

          • Kevin Little

            Any in the-closet male who uses a photo of homophobic witch Melissa Reeves in their avatar, can NOT be trusted in my book.

          • Salem Spectator

            I’m not in the closet, creep. My avatar is of Jack and Jennifer. Melissa Reeves plays Jennifer and has a right to eat anywhere she wants!

          • vivien

            I’ll take Jack&Jennifer over Sonny&Will, any day! 🙂 (don’t let ’em get you down, Salem, I think you’re a breath of fresh air on this stuffy board)

          • truth

            if this board is so ‘stuffy’ for you, you can go…eyeroll..ps: this Salem and yourself deserve each other..but ONLY each other..it is sad…for you.

          • jonboy

            How do I block?

          • truth

            Do you know your Ken Corday’s age ? LMAO, you are really comic despite yourself..

  • Salem Spectator

    Maybe the soaps would receive higher numbers in 18-49 if the writers were between the ages of 18 and 49. Sally Sussman is 60.

    • Richard Goimarac

      You have the ages of the other Head Writers? Jean Passanante is 63, so why single out Sally? Their age is a ridiculous issue, regardless. 60 is hardly ancient. Ron Carlivati was mid-40s when he drove GH into a ditch.

      • Salem Spectator

        I’ve singled out Sally for several reasons: She seems to be a hot topic and her return to Y&R is bleeding viewers. She wrote Y&R into a huge new low in the most important demo, 18-49.

        • Richard Goimarac

          She’s a hot topic here only because you and a couple others post dozens of comments every week trashing Y&R’s ratings. Meanwhile, in Salem, there’s nothing remotely watchable.

        • FoxyRoxyy

          Sally has been a terrible match for Y&R. She is freaking bleeding demo viewers at a very alarming rate. At least Days addressed their issue by hiring a new headwriter, but CBS is sitting by watching the ratings go down and doing absolutely nothing to address their problem.

          • robert

            Y&R’s demos have plummeted under Sally. you have to wonder when cbs will take action. they can’t just sit around and let Sally cost them ad money

      • TV&MovieBuff

        He singles out anything Y&R for one reason alone. He’s done it under all his names here (that have been previously banned here). It boils down to the fact that Y&R is #1 and his precious Days is #4 and he can’t stand it. In his mind if he makes Y&R look bad then Days looks good or at least people forget how disgusting Days is these days. It’s childish and petty – the only way he knows how to post.

        • Salem Spectator

          I’ve singled out Sally because she has brought Y&R down. Look at the ratings. Sally seems to be out of touch with many viewers according to several posters whom aren’t me. I don’t post as anyone but me. I don’t care about the rankings and would actually be upset with losing any soaps.

        • Richard Goimarac

          Thanks. I think you’ve nailed it. It’s bad enough to continually rip the #1show, but then act as if DAYS is special? Huh?

  • Salem Spectator

    DOOL gained viewers in every category, including the lifeblood demo (18-49) where all others lost viewers.

  • Keanna

    Nope can’t agree with Jelly rocking it, they have been worse by the week and need to go.

  • Salem Spectator

    Please don’t panic: Y&R will be renewed and will celebrate it’s 45th anniversary next year, but will most likely go to CBS All Access in September of next year, three days per week according to my sister.

    • Richard Goimarac

      The highest rated soap is going to All Access? Uh…no, it’s not.

      • Salem Spectator

        That could change with the possible strike which could kill the soaps.

        • Richard Goimarac

          That could change? Possible strike? Sorry, but you just make things up as you go along. You’re not some soap insider, and you know nothing about CBS’ All Access plans, the strike, or anything else.

          Your opinions are as valid as mine, but you really should stop pretending you know more than others do.

          • JayTN

            I agree. CBS is unlikely to put a third-party produced series (in this case, Sony) on CBS All Access, which is being primarily filled with CBS owned products. Soaps have not proved that they can succeed on platforms other than linear (witness the mess that was Prospect Park and ABC’s canceled soaps), so Y&R would likely be doomed to see the same fate.

        • FoxyRoxyy

          Just our luck for Y&R fans: Sally will decide to go fi-core and keep writing the show, to our boredom. At this point, a strike would be welcome, given Sally’s dull stories. I just don’t want her writing during a strike.

  • Vendi Smith

    Jean and Shelly continue to do a great job in the 18-49 demo. They have kept it steady and consisent since they took over as writers in the fall of 2015. ABC was smart to sign them to contract extensions last summer. Jean and Shelly have been doing well in the 18-49 since the moment they picked up the pen. GH has been so good for months now.

    • Salem Spectator

      Will they continue writing if the WGA strike? How many episodes do the soaps have in the can? If they strike it could be quite lengthy.

      • Vendi Smith

        I hope not.

        GH was pulling a 365K demo before Jean and Shelly.

      • JayTN

        A WGA strike is not going to be as big of a deal as you make it out to be. The last writer’s strike in 2007 did not inconvenience daytime despite lasting for more than three months. Entertainment series can simply hire non-union workers to continue their production. Keep in mind that former EP Lynn Marie Latham was fired for supporting the striking writers at Y&R in 2007.

        If you want to talk devastating consequences, that would be a SAG or AFTRA strike. TV shows and movies can get around unionized writers, but its a lot harder to make do without actors.

    • Keanna

      And what exactly had Jelly done to warrant such praise?

  • Salem Spectator

    121,000 viewers separate 18-49.

  • monzo

    If B&B won’t get up next week because of the Australian wedding ratings I don’t know what they can do to recover.

    • Eileen

      Maybe write an original story except endless triangles.

  • FoxyRoxyy

    How embarassing for Y&R to be under half a million viewers in the most important demo. They deserve these low ratings due to the boring storylines.

  • TruthSquad

    The last thing I want to do is join the Y&R complaint chorus but I have lost interest the last couple of weeks. I prefer Sussman to Pratt but am still disappointed. Chloe drunk and the underground and GC Buzz and Gloria and Jack have worn me down. Very Guiding Light on its last legs. Hopefully there are some major visible improvements but until that time, I can find something better to do with that hour.

    • charlie bracken

      IA But I’m enjoying what’s going on to be honest, Given the fact Nick found that Device in the toy and Chloe having those nightmares about the day Adam died is interesting. AT least Sally isn’t throwing that Story under the rug, she is revisiting it which is cool. I also like Vicki giving it to jack.

      • TruthSquad

        There are certain elements that I like;the use of history and the development of characters. I thought the Jabot-Fenmore’s story was great and the Jack and Gloria thing started off ok. I just think at this point with Scott and GC Buzz and The Underground it has a Proctor and Gambel feel to it. I am always rooting for Y&R but am very bored the last couple of weeks.

        • charlie bracken

          I hear you But I think the fans need to take that step back at look at where we were Two years at this time, we had what Plot driven stuff with no history being used and that was dull. Now everything is moving forward like it should be, I don’t think it’s Boring It’s better then what we had I think anyway.

          • TruthSquad

            IA with you Charlie that the writing is more consistent to the characters and that the interactions between the characters is far better but they need to balance the character development with some juicy stories. I did not enjoy the return of Scott and the photographer IMO just reduces Devon to loser status. When he asked Devon if it was ok to ask out Hillary it was a missed opportunity for him to show some backbone. I am still holding out hope that Sally can pull it all together.

          • charlie bracken

            again I hear you ,I liked Scott’s return myself.Remember it’s been a good few years since we saw Scott Last which was during Mike and Lauren’s wedding, I’m liking Devon and Mariah together that should really Make Hillary jealous. The Balance is there, it’s nice having the characters along with stories even themselves out which was very much needed.

          • TruthSquad

            Like I said, I took a break this week. Will give it another try next week. I am looking forward to the return of Marla Adams and it seems based on where things are headed with Chloe, Chelsea and Nick that at some point, some version of Adam will be back. I am not wild about the casting of the new characters but the return of old favorites seem to be working. So far Reed, Scott and the photographer seem about on the same level as when they grew up Theo and Sierra on DOOL. Sometimes it takes time but there is little magic IMO with those choices.

          • charlie bracken

            iA But i’ve been watching everyday and it’s been good, Vicki gave it good to Jack, Devon and Mariah are hitting it off

          • TruthSquad

            I like Devon and Mariah. They need to get rid of the of the photographer as the wedge between Devon and Hillary and Cane and Lily. IMO. It seems like they should’ve brought back Malcom if they wanted a photographer that would stir things up while being entrenched enough as part of a legacy family to actually hold his ground as a player among the rich and powerful Genoa City elite. To be honest, his presence to me is almost like B&B with the new Sally.

          • charlie bracken

            Right I’m enjoying watching Deon with Mariah

          • Bantilau Regnies

            The Balance is there????

            February:
            Amelia Heinle : 18 episodes.
            Jason Thompson. 17.
            Doug Davidson : 3.
            Greg Rikaart : 0.

            A veteran actor since 2003 had A WHOLE MONTH off.

            Even actors complain about the lack of screentime (KSJ/DD)

            Balance? LOL

          • Bantilau Regnies

            Where is Sally using history? Tell me. I’ll wait.

      • Amie

        Yeahh that is the best week.I cant wait until Chloe get expose

  • Bantilau Regnies

    I think it’s safe to say that Sally has made Y&R a must-see LMAO

    • FoxyRoxyy

      Y&R skews so old. They have 1.7 million more viewers than GH, but only 23,000 more women 18-49 viewers? Embarassing! Sally is really hooking the viewers that advertisers want the most. Not! Even all the soaps that were cancelled had higher demo numbers.

      • robert

        they skew really old. the median age for the show has to be the 70’s

        • TV&MovieBuff

          The show has always had an older median age, and it was once very highly rated among the African American rural set — very high number of viewers there. I have not seen any research posted on that in awhile but my bet would be that it is where Y&R has lost a huge chunk of it’s audience because starting with Latham they began to chop away at the structure and importance of the Winters family on the show.

          • Bantilau Regnies

            What don’t you understand in “new low RECORD”?
            Not MAB, not LML or Pratt’s fault. IT’S ALL SALLY!!!

          • TV&MovieBuff

            I was not talking about records or the current ratings but I guess that doesn’t matter to you or your agenda. I was responding to the current topic of Roberts post and added what I thought was contributing to not just the current ratings drop but to Y&R’s drop overall. Since you brought up the new low — yes this one is Sally’s fault. But each of the writers you mentioned got new record lows too. Pratt and Passanante got multiple record lows in the last 2 years during spring and summer. Passanante lost her job over them. Sussman may do that too. They were the start of Pratt’s downfall. All of these writers have brought Y&R to a new record low in either total viewers or one of the demos — most of them have been in the key 18-49 demo. And yes they are the fault of all of the writers and the producers who got them there. None of these writers have done anything to sustain high ratings for the full time of the tenure. They have big ratings highs only to be followed by lows which have never been characteristic of Y&R’s ratings which were always steadier than the other soaps. What Sussman is doing isn’t fully working. She has elements that are working (such as fixing characters and relationships) but her stories aren’t working. Pratt etc. had elements that were working but they had major things that weren’t working. It all boils down to the fact that they all have been turning Y&R viewers away. People need to quit acting as if what was going on before Sussman got there was gold because it wasn’t. It’s the same as people saying now that what GH had with Phelps/Guza was gold or that what Days had with Tomsell was gold. If they had been those regimes would have never been fired.

            Y&R needs a writer who can combine character/plot better or a team who can. Going back to Pratt or Phelps or MAB isn’t going to work — sticking solely with the current plan isn’t either.

          • Bantilau Regnies

            Ignoring Victor crimes is fixing his character? Ok …

            Letting Chloe go to not write a redemption if fixing her character? Ok …

            And yeah, at this point, MAB, LML or Pratt were gold.
            But don’t worry, Reed’s next music lesson is gonna save the ratings.

          • TV&MovieBuff

            why in the world do you judge Sally for things that all 3 writers you mention as gold were just as guilty of.

            Did I ever say Sally was perfect? No I didn’t. I said a lot she is doing isn’t fully working and some of that is characters. But overall I have to say I am loving the majority of the characters on Y&R more than I have in a long time and I understand them much better than I have in a long time. I like the balance.

            As far as paying for crimes and redemption of character. Not every character has to be redeemed. Not all of life is perfect and has a happy ending. All 3 you mentioned as gold never made Victor or Adam pay for their crimes. Adam was totally cruel under Latham and Pratt.

            Of the 3 you mentioned as gold the only one I remotely liked was Pratt and I used to argue so esp. with Charlie Bracken here. I did so until Pratt lost his way and needed to go. Latham and MAB I hated from the get go.

            Latham was terrible. She dismantled the writing staff and the directing staff. She dismantled the heart of the Winters family and turned them into token characters. She gave us a long drawn out murder mystery about a non-important character that no one cared one iota about who killed and that awful reliquary story that was so boring it was like watching paint dry.

            MAB gave us endless doppleganger and baby stories filled with non-essential ABC actors in roles not needed and endless roles filled by former sitcom stars. Her ratings were unsteady….up and down…and lower when she left than when she started. And she was constantly retconning Y&R history for the sake of shock and awe.

            And one of the two — I forget which — gave us the awful Phyllis as Shelia story. Michelle Stafford was wonderful in the story but the story was awful and unnecessary.

            I’m happy that you can call that gold but as a Y&R fan from day 1 of the show, I can’t. I call what both of them did to Y&R — UNFORGIVEABLE.

          • Bantilau Regnies

            Why are you obsessed with previous regimes?

            We’re here to talk about Sally’s boring writing and her laughable ratings.

          • TV&MovieBuff

            That might be why you and a few others with an agenda are here. But I am here to discuss Y&R’s ratings logically. Yes the current writing regime is at fault, but there are far more factors that have played into the ratings downfall that has brought us to where we are today. Failing to discuss all that in the ratings picture of Y&R is like failing to discuss Ken Corday and his involvement in Days overall ratings and all the stupid decisions ABC has made with GH that have led to GH’s ratings downfall starting with Phelps/Guza/Pratt and forward. You can’t systematically screw up and alienate viewers over and over and over and over and expect them to come back overnight. And you can’t constantly change the direction of a show and of characters without it creating great viewer erosion and damage to the show.

          • Bantilau Regnies

            An agenda? I’m not the one trying to explain why everyone but Sally is responsible for HER ratings rme

  • Eileen

    I am waiting for all the excuses of NCAA and snowstorms. Snow storms used to equal bigger audiences because people were stuck at home. GH lost viewers from Tuesday through Thursday; being pre-empted Friday had nothing to do with those days of lowering ratings. I think it is pretty safe to say that younger viewers at this point are a lost cause.

    • Elle L

      Not an excuse, but a possible explanation when there is a trend among all soaps going up after weeks of them being down…I don’t think the snowstorm is all that far-fetched. 3 out of 4 soaps has their highest ratings on Tuesday…the day of the storm. I mean, if people are stuck home, they may be more likely to watch. That said, I wouldn’t be surprised to see ratings drop again next week across the board. As far as GH, losing viewers as the week goes on is their typical trend. Their strongest days are usually the beginning of the week (Mon/Tue), and Fri is typically the lowest. I agree with you that younger (and even new) viewers aren’t all that likely at this point with soaps. They (soaps) haven’t stayed current enough and really just haven’t figured out how to write for the modern audience by keeping the strongest elements of soap storytelling (i.e., family, friendship, couples/romance, well-developed characters, use of history, etc.) and delivering it in an updated format.

    • TV&MovieBuff

      If it hadn’t been for the snowstorm these ratings would have probably been lower as they usually are when the NCAA tournaments start. It’s just typical we see a low during that time. But the soaps saw a good rise because so many more were at home due to the storm. I predict we will probably see a big drop on the next set of ratings.

  • Salem Spectator

    From Samurai Sally to Sally Scissorhands, it’s time to say Sayonara Sally!

    • robert

      yep. she’s too outdated and is out of touch with today’s audience

  • Jen

    The ratings have been down ever since Trump took office. I read that millions of people are watching the daily Sean Spicer press briefings so I think that’s hurting the soaps. You can’t beat a real life soap!

    • Richie

      OK, now lets blame these low ratings on Trump now too, GEEZ….even though I agree, Spicer is great & gives it good, on a daily basis, to the “Lame Stream Media”, I doubt it though it’s having an effect on the soap numbers. What I do is, I record Spicer & play it back after Y&R and B&B.

  • Salem Spectator

    It’s good to see others realize the genre is dying. Accepting the inevitable makes it easier.

    On one hand, I feel bad for Y&R viewers, but on the other I can’t help feeling that many Y&R fans who walked all over DOOL were bad for the genre because they made many look closer at the ratings which clearly show it’s not a problem with one soap, but all soaps, therefore it will get worse.

    Willing DOOL to die only speeds up the process for all the soaps.

  • Paul

    Days finally gets a good bump first time in a over a year that we see a week like this show how bad the show has become. Lets hope next week they get another increase and not drop again like they usually do.

  • Amie

    YAY Y&R went up total viewers now everybody could shut up.The show is getting good this month.

    • Bantilau Regnies

      Are you drunk?

      • sherwood

        Can you get drunk on Kool-Aid?

  • Salem Spectator

    The title of this ratings report is:

    Ratings: New Lows B&B and Y&R in Women 18-49 Viewers

    So why am I being attacked by talking of said topic? A baby couldn’t handle my views on the subject, then a bigger baby had to attack even further.

    • FoxyRoxyy

      The CBS soaps are in very bad shape. Very very bad.

  • Vendi Smith

    495K?

    Worst demo number ever over at Y&R. Sally is a very boring, slow paced, and badly outdated writer. Jamey Giddens is still saying she is the savior of the Bill Bell legacy when he should be calling her the demo killer. MAB, JG, Jelly, and Pratt never let the demo fall below 550k. Sony and CBS need to get rid of Sally before the networks advertisers force them to make changes. The demo viewership is what keeps jobs and loses jobs in the modern era. Y&R has never been this uneventful and uninteresting as the last four months. Sally driving away younger viewers by the droves with her fluff stories, drama free, old fashioned style. Sally is setting new lows at such a drastic stunning rate.

    Cure for insomnia? Just watch Y&R in 2017.

    • Salem Spectator

      Be careful or someone will accuse you of having multiple names and
      banned before. If we’re not kissing Sally’s feet we’re at risk of being banned.

      • Vendi Smith

        Just ignore them. You are in the right. Sally is tanking Y&R to historic levels after everyone predicted she was the second coming of Shakespeare. Demos are all that matter in the current era. Not viewership.

    • FoxyRoxyy

      Sally has been a huge DUD for Y&R. The ratings drop every week with her boring storylines. She should be fired.

      • Salem Spectator

        I don’t think she can be fired within one year unless the remainder of her contract is paid in full.

        • FoxyRoxyy

          Even if that’s true, they are losing far more in advertising revenue because of the ratings loss than they would have to pay for her buyout. Buy her out and cut the losses. The ratings drop because of Sally’s boring writing is costing them much more.

        • soaprealityfan

          You can’t prove that Sally is the reason behind the ratings fall. She may be the one to have to pay for it, but it has so much to do with Pratt’s garbage storytelling tanking the show.

      • Vendi Smith

        Pratt was forced out to make room for Sally. CBS and Sony are having major buyers remorse on that one. She will be fired by the summer.

      • soaprealityfan

        maybe the ratings are dropping because TV is dying in general.. or maybe because people were so disillusioned with Pratt’s garbage last year that it destroyed the integrity of the show. Just ask Susan Lucci with regards to AMC! YR has never been better in 25 years as it is today, from a fan who KNOWS! Yes, Sally’s style is outdated, but if we “update” soaps they won’t be soaps anymore. They are going to be cancelled anyway. better to be axed as the product they are then trying to appeal to demographics that don’t care all the while driving away the ones that do. And THAT’S the truth!

    • Richard Goimarac

      Do you always repeat yourself 3 times over? That long-winded rant about Y&R is exhausting.

      Of course, maybe it’s understandable coming from someone who say “GH has been so good for months now.” LMAO

  • DanNJ316

    I’m so glad to see GH’s numbers up. I thought the episodes from the week this represents were fantastic, with the culmination of the Olivia Jerome story.

    It was so wonderful to see a cameo from Ian Buchanan as Olivia’s fantasy of Duke. Whether it’s coincidence or not, the highest numbers for GH were the episodes he was on. The writers need to fix the terrible wrong and bring Duke back. They bring everyone else back from the dead, what’s one more, and in this case a beloved character that the fans love.

    • Vendi Smith

      Well said. GH has been so good for months now. Love seeing so many veteran characters again.

    • Keanna

      No, bringing back Olivia was completely unnecessary, sorry not on the “GH has been good lately” train

  • jarrett1983

    I doubt ratings even matter anymore, when OLTL ended it was one of only two soaps to have gained viewers over the previous year, and was by the end of its run the top ABC soap in ratings and demos, yet GH is still on the air and it isn’t. Also, it was reported they were the only soap to come in under budget.
    I still say the only way to save soaps is to move to the British model. More integrated outside filming, and a more prime time look in studio, thirty min run times, smaller casts, more grounded story lines and running in the early evening not afternoons. The Primetime Access rule no longer applies so networks can program the 7:00-8:00EST time-slots. Also, by running in the evening they can focus on more demographics then just Women 18-49.

    On a side note, with all the recent emphasis on Feminism and increasing the representation of women in the business, where are the Feminists protesting the decline of the Soap Opera genre, the one area of TV where women creators, writers, producers and actors have thrived, like in no other area of the business? Where are the fawning think-pieces celebrating the legacies of Irna Phillips, Agnes Nixon, Gloria Monty, Jill Farren Phelps, Erika Slezak, Mary Stuart, etc…

    • JayTN

      While networks can program the 7pm hour, doing so is not quite that easy. First, the affiliates would have to agree to hand it over, something they will likely resist. The 7pm hour is typically programmed with syndicated fare, and it probably gets better ratings than anything the nets could program there.

      With that being said, all the other changes you mentioned are do-able, except trimming the shows to 30 minutes. I’ve said it for a while now, but the 18-49 year old demographic is out-dated and increasingly irrelevant. Studies have shown that older viewers have no more or less “brand loyalty” than younger viewers, which is the central tenet of why advertisers value the 18-49 group. Also, millennials don’t strike me has being quick to embrace brand loyalty, while older viewers likely have more disposable income than younger viewers do.

  • Keanna

    Sorry like I’ve said before but I guess I am watching a different GH than some of you because there’s NOTHING endearing about this show, I see some of you haven’t answered my question about what’s good about GH lately, crickets

    • vivien

      I want to support my soaps, but when there is not one good story in the whole lot, it’s time to quit watching. Poor ratings should speak louder than anything, but some continue to make excuses like ‘oh, soaps are a thing of the past’ and ‘nothing we can do will bring back viewers’. Baloney! GH was almost cancelled before Gloria Monty came in and overhauled everything with Luke and Laura’s adventures. To paraphrase ‘Field of Dreams’, if you have a good show, the audience will show up.

    • Ang

      I thought the stories a few weeks ago were entertaining but after the train wreck of the Nelle reveal, the Olivia mess and the lame custody battle I have nothing for you. I think GH needs new writers.

  • Dianne

    Question for YR fans who want Sally gone – who should replace her? It’s easy to say someone should be gone, but you have to have a replacement which I never see mentioned here.

    • TV&MovieBuff

      I don’t particularly want Sally gone. I am of the persuasion that a co-head writer wouldn’t be a bad idea to start with. Maybe bring in Meg Bennett or Thom Racina who she has worked with before. Both could be very good options.

      One head writer I would love to see back in daytime who is still working is Pamela K. Long. She has had mixed success in both daytime and primetime, but I feel she would might be good at Y&R. I first fell in love with her writing at Texas. I think she would be a good option. She writers good character driven drama and was even a writer (story supervisor) on the MTV series, Undressed. She recently had success as the writer of the 2 Dolly Parton Christmas movies. I think she would bring a lot to the table. Just my opinion of course.

      • Warren

        Isn’t Pamela Long the one who wrote Guiding Light during its 80’s heyday? Like Josh and Reva when he was paralyzed and she did the famous “Slut of Springfield” piece? I totally loved that era! Josh and Reva and Rick and Mindy and Alexandra. Those whole few years were awesome.

      • TruthSquad

        IA 100%. She could use a co-hw. Bennett and Long would be great choices. Just got chills thinking about GL in the 80’s when it was great.

    • Amie

      Hey U cant wish on her like that.Total Viewers are went up last week.Sally did a great job.Its going to get more better next week.So stop complaining

    • Salem Spectator

      The Bell’s daughter. The one who played Grasshopper.

      • jonboy

        Surely you dont mean the daughter in law who wrote (and ruined) it before?

        • Salem Spectator

          I was wrong. She plays cricket. I knew she was a pest.

        • JayTN

          He is referring to Lauralee Bell who plays Christine (aka Cricket in her younger days), despite the fact that Bell has never written for a TV series, or anything other than a couple of short films.

    • JayTN

      Some people on this board wanted Charles Pratt fired and replaced by Sally Sussman. Now, just weeks into her tenure, they are clamoring for Sussman to be fired. I don’t think it really matters to certain persons on this board who Y&R hires; they will give a new writer a few days grace before they demand that they be fired too.

  • sherwood

    Y&R continues to circle the toilet bowl as it drags B&B’s numbers down too since it’s always been a lead-in boost in the past. CBS has some soul searching to do. Young made the show look better than it has in years after Phelps got her just deserts for her hideous reign of terror, but Sussman is a bust so far. UpChuck Pratt’s numbers are way ahead of hers and the demos are a disaster for selling ads. Below 500K in the key Women 18-49 demo makes for tough rate cuts by CBS in these days of tight-belts in the ad biz. Either they dump Sussman soon, or this show may be sailing into a Titanic-sized iceberg. Everyone, including the audience, is certainly asleep at the wheel.

  • cab

    Television as a whole is suffering. The networks need to realize this. ET Tonight did a feature on Survivor’s first season finale which garnered 53 million viewers. Today a primetime show is lucky to get 20 million viewers. Those viewers have gone down by over 30%. Why would daytime be any different. The CBS soaps are lucky because they can be promoted through the Talk, and GH can be promoted through the View, Days stands on its’ own. The Talk just had a slew of stars from B&B and Y&R to announce the daytime emmys and their soap stars also did cameos on the networks’ game shows during February sweeps. Apparently that had no effect to the ratings for B&B and Y&R.
    Days is my favourite which apparently had a very great week ratings wise, but the networks have to come up with some radical changes if they hope to attract viewers. Maybe they should look into what is popular out there and follow that lead. Romance is good, but maybe a little action and outside the box thinking needs to take place. Is it really more expensive to film outside scenes than to film in the studio where lights and other resources need to be used.

    • soaprealityfan

      Exactly. You can’t put this on Sally Sussman of YR. However, Pratt CAN be blamed for people tuning out (even today) because his storylines were outlandish and caused PERMANENT damage. Sally is just telling realistic stories, and HONOURING YR history.

    • TV&MovieBuff

      You can’t make a blanket statement of TV as a whole is suffering and try to say that the soap ratings are okay because of that.

      You mentioned Survivor which is a show that suffers from some of the same stupid stuff that plagues our soaps and much of network television — not taking risks, doing the same stuff over and over, and playing it way too safe. Survivor was a risky show in the beginning. It was new, it was fresh, but over the years it has gotten really stale. It just seems to be the same thing over and over and it is down to a die hard set of fans that are sticking in there.

      Someone at the networks has got to start pushing some boundaries; going for something new and refreshing. They did that with the first season of Empire but even let that suffer in the second season.

      The soaps and network TV as a whole need a big change. Until they make those changes they will continue to suffer.

      • JayTN

        That has been my main complaint about “Survivor” for a while now, and constantly using returning players is not helping the problems, either. Personally, I would be in favor of ousting Jeff Probst as both host & producer…a new set of eyes can see problems that others may be immune to.

        The main flaw in cab’s argument is that TV as a whole has changed in the 17 years since the first season finale of “Survivor” drew 50+ million viewers…in the summer! Today, series are renewed with viewership that 17 years ago would have been deemed as a “flop”, much less 5 or 10 years ago. The networks, both broadcast & cable, are having to make do with less.

        • TV&MovieBuff

          I agree that yes they are having to do with less, but I often wonder if it is more of the execs just not wanting to take risks and staying with what is comfortable.

          I was reading an article from a TV critic last night who made a list of the long running TV shows that needed to be cancelled after their current seasons. Some of the ones listed were shows like Survivor, Big Brother, Grey’s Anatomy, Big Bang Theory, The Walking Dead that are still drawing okay or even great numbers at times but have gotten so caught up in a formula or gotten stale in resting on their laurels that they have lived beyond their expiration dates. It talked about networks letting shows sit as placeholders contributing to the erosion of viewers and networks were just settling for mediocrity. The site here won’t let me post a link but I wouldn’t be able to anyway. I don’t even remember where I found the article. I found it while I was googling something else.

          If you give viewers mediocrity you will only get a mediocre response back in my opinion. Of course to me the networks can’t be the sole ones to blame here, fans have become super fans these days and refuse to let shows die or actors be fired. I mean fans refused to let Veronica Mars end and raised their own money to make a movie. And you hear constantly of fans raising money to fly banners over houses, etc. to effect the outcome of some reality show. Unheard of. It is just shocking to me to think of the worlds of starving people out there and people thought this was a worthy cause.

          TV is there to entertain. It is not supposed to become someone’s life. Anyway — got off track there.

          • lulu

            Shut up. Veronica Mars deserved this money, this tv show was brilliant and only had 3 seasons, it still had a lot of things to say, it was not stale, this tv show deserved at least 5 seasons if not 7 (like Buffy had) and then it should have stopped. ps: you can give a little money to ressurect a little a brilliant tv show who should not have been cancelled and give money to more ‘worthy’ causes at the same time !
            You ca talk about tv shows who after 7/10 seasons should be gone, there are numerous examples (Bones, Big Bang, Scandal, Greys Anatomy ect..) but VM was not the good example.

          • TV&MovieBuff

            Just goes to show that you don’t know how TV and the entertainment business works. Critical success or even the fact that fans say a show should be on doesn’t mean it will be on. Lots of shows get cancelled simply because they don’t get good ratings. Vernonica Mars was #148 of 156 series its 1st season; #145 of 156 series its 2nd season; and #138 out of 142 series it’s final season. That is why it got cancelled. As much as a network might love a show they can’t keep it on if a show is not making money.

            You are only proving my point. When fans yell MY SHOW DESERVES TO BE ON because every fan thinks their show deserves to be on no matter how bad it is or bad it is doing — then the networks listen esp. if the show is making okay ratings like some of these long running shows are.

            Losing TV shows is part of life. They come they go. You deal with it and you go on. No one is ENTITLED to have a TV show forever. I’ve seen in the 1000s now of TV shows I have loved get cancelled and guess what I lived and I definitely didn’t take money out of my pocket to make some Hollywood actor or actress or producer more money; Esp. when they are already making more money than over half of the people in the world are.

          • lulu

            and where did you find your numbers ? eyeroll..

          • lulu

            And by the way Veronica Mars was the opposite of tv mediocrity and it is part of the reason it has ‘super fans’.

  • JayTN

    If anyone is wondering how the NCAA Basketball tournament did on Thursday & Friday (3/16 & 3/17) in place of Y&R and B&B, here are the daytime game numbers (start time are approximate)…

    3/16/17
    Princeton vs. Notre Dame – 3.10 million (12:00pm)
    Bucknell vs. West Virginia – 2.76 million (2:45pm)

    3/17/17
    Oklahoma State vs. Michigan – 3.64 million (12:00pm)
    Jacksonville State vs. Louisville – 2.94 million (3:00pm)

    Source: Showbuzz Daily

  • scott16475

    One can always tell when schools are in session and when they’re not. For whatever reason high school and college kids tend to watch Days more than the others. Simply television, maybe? Days always gets a bump when schools are out. Spring break! That also would explain why all of the shows received a bump and as history tends to show – Days received the bigger bump.

  • soaprealityfan

    As much as I hate unrealistic storylines, certain ones can be done well. I always wanted DOOL to do a re-dux of the Devil storyline. It was one of their most popular (and hated). The Devil could take over for a new generation, switching between Belle and Claire. The latter is half-way there to being a real demon herself, lol. About the only thing Days could do to recall part of its old-brand that the other three soaps couldn’t compete with! Ratings would break 2.0 in households..