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Ratings: New Lows B&B and Y&R in Women 18-49 Viewers

Ratings Report for the Week of March 13-17, 2017

NOTE: Please do not copy and paste the entire . Thank you.

NOTE: B&B and Y&R did not air due on Thursday and Friday due to March Madness basketball.

NOTE: There were pre-emptions of Friday due to President Trump.

NOTE: There was a big snow storm on the east coast.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,440,000 (+153,000/-255,000)
2. B&B 3,534,000 (+119,000/-23,000)
3. GH 2,745,000 (+145,000/-103,000)
4. DAYS 2,336,000 (+228,000/+102,000)

Households
1. Y&R 3.13/10 (+.08/-.24)
2. B&B 2.48/8 (+.04/-.08)
3. GH 2.03/6 (+.09/-.11)
4. DAYS 1.69/5 (+.09/same)

Women 18-49 Viewers
1. Y&R 495,000 (-52,000/-135,000) <—— new low *
2. GH 472,000 (-2,000/+3,000)
3. B&B 435,000 (-9,000/-54,000) <—— new low (2nd straight week) **
4. DAYS 374,000 (+26,000/-17,000)

* Previous low: 542,000 (February 13-17, 2017)
** Previous low: 444,000 (March 6-10, 2017)

Women 18-49 Rating
1. Y&R 0.77/5 (-.08/-.22) <—— ties low *
2. GH 0.73/5 (same/-.01)
3. B&B 0.67/5 (-.02/-.1) <—— ties low (3rd straight week) **
4. DAYS 0.58/4 (+.04/-.03)

* Rounded to 0.8
** Rounded to 0.7

Women 18-34 Viewers
1. Y&R 138,000 (+6,000/-39,000)
2. B&B 111,000 (-1,000/-37,000)
3. GH 109,000 (+6,000/-29,000)
4. DAYS 81,000 (+2,000/-7,000)

Women 18-34 Rating
1. Y&R 0.4 (+.02/-.12)
2. B&B 0.32 (-.01/-.12) <—— ties low (3rd straight week) *
2. GH 0.32 (+.02/-.06) <—— ties low (10th straight week) *
4. DAYS 0.23 (same/-.03) <—— ties low (3rd straight week) **

* Rounded to 0.3
** Rounded to 0.2

Women 25-54 Viewers
1. Y&R 801,000 (-2,000/-100,000)
2. B&B 697,000 (+3,000/-19,000)
3. GH 674,000 (+27,000/+27,000)
4. DAYS 491,000 (+35,000/-2,000)

Women 25-54 Rating
1. Y&R 1.31 (-.01/-.18)
2. B&B 1.14 (same/-.05)
3. GH 1.1 (+.05/+.03)
4. DAYS 0.8 (+.05/-0.2)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.42/3,514,000
Tuesday: 2.52/3,536,000
Wednesday: 2.49/3,554,000
Thursday:
Friday:

DAYS
Monday: 1.69/2,306,000
Tuesday: 1.58/2,217,000
Wednesday: 1.77/2,490,000
Thursday: 1.67/2,281,000
Friday: 1.75/2,386,000

GH
Monday: 1.91/2,586,000
Tuesday: 2.16/2,926,000
Wednesday: 2.08/2,816,000
Thursday: 1.95/2,653,000
Friday:

Y&R
Monday: 3.04/4,398,000
Tuesday: 3.17/4,451,000
Wednesday: 3.17/4,472,000
Thursday:
Friday:

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