Ratings: Y&R Up For The Week

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Ratings Report for the Week of January 23-27, 2017

NOTE: Please do not copy and paste the entire .  Thank you.

NOTE: There were pre-emptions on Monday and Friday.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,767,000 (+104,000/-328,000)
2. B&B 3,818,000 (-43,000/-156,000)
3. GH 2,636,000 (-128,000/-424,000)
4. DAYS 2,260,000 (-32,000/-418,000)

Households
1. Y&R 3.42/11 (+.06/-.18)
2. B&B 2.74/9 (-.02/-.03)
3 GH 1.96/6 (-.06/-.28)
4. DAYS 1.68/5 (-.01/-.27)

Women 18-49 Viewers
1. Y&R 610,000 (+44,000/-112,000)
2. B&B 514,000 (+24,000/-104,000)
3. GH 470,000 (+8,000/-121,000)
4. DAYS 417,000 (+17,000/-88,000)

Women 18-49 Rating
1. Y&R 0.94/7 (+.06/-.19) <—— ties low (4th straight week) *
2. B&B 0.79/6 (+.03/-.18)
3. GH 0.73/5 (+.01/-.2)
4. DAYS 0.65/5 (+.03/-.14)

* Rounded to 0.9

Women 18-34 Viewers
1. Y&R 148,000 (-19,000/-47,000)
2. B&B 124,000 (-6,000/-53,000)
3. GH 109,000 (-9,000/-76,000)
4. DAYS 89,000 (+6,000/-40,000)

Women 18-34 Rating
1. Y&R 0.43 (-.05/-.14)
2. B&B 0.36 (-.01/-.16)
3. GH 0.31 (-.03/-.23) <—— ties low (3rd straight week) *
4. DAYS 0.26 (+.02/-.12)

* Rounded to 0.3

Women 25-54 Viewers
1. Y&R 921,000 (+43,000/-126,000)
2. B&B 767,000 (-8,000/-133,000)
3. GH 664,000 (-3,000/-86,000)
4. DAYS 558,000 (+21,000/-58,000)

Women 25-54 Rating
1. Y&R 1.51 (+.07/-.23)
2. B&B 1.26 (-.01/-.23)
3. GH 1.09 (same/-.15)
4. DAYS 0.91 (+.03/-.11)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.94/4,102,000
Tuesday: 2.78/3,801,000
Wednesday: 2.72/3,816,000
Thursday: 2.66/3,680,000
Friday: 2.60/3,671,000 (26 min runtime)

DAYS
Monday: 1.64/2,239,000
Tuesday: 1.72/2,324,000
Wednesday: 1.72/2,290,000
Thursday: 1.66/2,224,000
Friday: 1.62/2,187,000

GH
Monday: 1.73/2,346,000 (34 min runtime)
Tuesday: 2.01/2,725,000
Wednesday: 1.97/2,613,000
Thursday: 2.03/2,748,000
Friday: 1.98/2,621,000

Y&R
Monday: 3.54/4,977,000
Tuesday: 3.50/4,828,000
Wednesday: 3.36/4,686,000
Thursday: 3.28/4,523,000
Friday: 3.43/4,849,000

Ratings Archive

  • Amie

    YAYYY Y&R finally went up thanks to Dylans exit

  • Ang

    These press conferences are going to hurt the Soaps until the networks realize they don’t need to break in for everything.

    • JayTN

      I believe the networks did the same thing during the beginning of Obama’s presidency. Once the newness wears off, these press conferences will once again be relegated to the cable news networks, unless it warrants broadcast interruptions.

      • Ang

        I don’t even remember that far back anymore lol. I hope you’re right.

      • kais

        So far, it seems more with this administration. And a show being interrupted is nothing compared to the lives interrupted by the immigration ban. Many people need to learn about the “Next Con” (via twitter or TV) so they can protest it.

    • Elizabeth_Erwin

      Well, it seems that one improvement for GH is that ABC won’t be breaking in for every little thing from the Trump Administration they way it did for the beloved Obama….

    • TV&MovieBuff

      The networks have been breaking into soaps since the beginning days of broadcast television for things they deem worthy — even all the way back to the live days. I can remember so many times game shows, soaps, etc. were all broken into even when I was a kid in the late 60s and 70s.

      What’s killing soaps is the writing and other things that fans are tired of and are tuning out because they no longer find them interesting and entertaining.

      • Ang

        My concern is that they will break in if Trump farts. They all seem addicted to his stupidity.

        • Richie

          I know, according to some EVERYTHING is Trumps’ fault. Unlike when his majesty Obama farted, the media ignored it. NOT.

        • Y&R#1

          The only thing stupid is YOUR COMMENT.

          • Ang

            Wow. That’s an even more clever comment than I made.

          • Y&R#1

            I know, Thank you.

        • sanity

          Well a fart audio of this clown is more likely to interrupt programming than a news break saying he released his tax returns to the public.

          • Ang

            Yep. Never happening. Another lie.

          • sanity

            If it does he will claim he never does and blame the media for fake news.

          • Y&R#1

            BTW Insanity, I can tell you believe all the fake news. TSK, TSK….

          • Y&R#1

            Get over it sore losers. Your heads are still exploding. We love it, watching you all take the “high road” Concern your self with your soaps on this site.

        • JayTN

          Oh, but it will be the most wonderful fart in the whole world! Roses! It will smell like roses, freshly picked from your grandma’s flower garden! And loud! No one can fart louder than Trump!

      • padange

        I actually don’t think writing is killing soaps. Soaps still have a relatively stable audience. This audience is getting older though, hence losses in the target demo groups. What’s even more important, all Network TV ratings are in rapid decline (not only soaps). People have so many alternatives to choose from these days. It’s extremely hard for daytime shows to survive. Most people (especially in the target demos) aren’t at homes when these shows air live, there’s a lot of delayed (uncounted) viewing.

        • valerie

          Shifting daytime demographics and the proliferation of other entertainment options are largely driving the changes. As the lives of women change, so does their taste and interest in
          television. With more options for women today, there is a
          shape shift. Long gone are the days when stay-at-home mothers watched
          soaps as an escape, as a fantasy.

          • TV&MovieBuff

            No but there is sure a healthy audience of those women who watch the movies and series on Lifetime and Hallmark for the very same reasons. Both franchises now have 2 channels devoted to their movies. And Hallmark movies at Christmas are all about romance, fantasy and escape, and they have been so successful it has grown into an almost 2 month event of Christmas movies for the channel.

            Of the few I have watched with my wife from both channels I have been impressed that the female characters have always been strong and yes they want a man in their lives but they can also get along without him if they need to.

            Why soap writers of today in daytime can’t realize this I have no clue. The daytime soaps of today could learn a lot of lessons from Lifetime and Hallmark esp. in how to write strong, women that other women want to tune in and watch.

          • JayTN

            You are right about the Hallmark Channel. I believe their first original Christmas movie in 2016 actually aired in October!?!

        • jordan

          Let us not forget that daytime is made up of stay-at-home parents, the unemployed, college
          students, retirees, and shift workers of all ages and diverse backgrounds that make up a large part of the
          audience. I believe the remaining soaps are out of touch with the actual daytime audience.

          • padange

            In comparison with other shows (primetime), soaps aren’t doing worse on a year-to-year basis. Some of them had gains in total viewership (eg.Y&R had more viewers in 2015 or 2016 than they had in 2011 or 2012. What can they do more?). It likely means the problem isn’t in their quality or storylines. Btw, I’ve seen a lot of working people DVRing daytime shows.

      • Thom

        I also think that the standard for “success” in daytime will be far more modest than in
        the days when three broadcast networks split the daytime audience among
        themselves. Daytime content in the future will reflect a greatly reduced
        economic landscape. Whatever is cheapest and most likely to draw
        viewers into watching in real-time (versus recording and skipping
        commercials) is what will help shape the future of daytime content.

        • padange

          Unfortunately, I think you’re absolutely right.

          • TV&MovieBuff

            For live viewing I just don’t think soaps in the US could compete at a later time slot 5 days a week. It would involve way too much delayed viewing for advertisers who want instant results from their advertising dollars — not viewers who watch 3 or 4 days later after the ads air. Remember even the online soaps had a problem with this begging viewers to not wait to watch but to watch same day because they got more money the earlier the episodes were watched. Even streaming it counted more to the success of the shows the earlier the show was watched.

            You move the soaps to later in the afternoon or mid evening when folks are getting off work and trying to get kids to do homework, prepare supper, or off on school activities, etc. I just don’t think you are going to get the viewers any different than daytime. And at the level the soaps are now there is no way they can compete with prime time shows. They barely compete with the competition they have in daytime now.

            Look at Judge Judy which has a fairly huge audience in daytime but it’s prime time special ratings were less than half of it’s daytime audience. (if I remember correctly).

          • JayTN

            Viewing habits have changed the entertainment landscape (not just TV shows, but also motion pictures). Back in the day, soaps like “Edge of Night” and “Dark Shadows” were successful largely due to their later afternoon time slots; airing after teens had gotten home from school and the adults home early from work.

          • JayTN

            A lot of people hold up the Latin American telenovelas or the British soaps as proof that the soap genre is still viable. The genre is – and has always been – a staple of television. What are “Grey’s Anatomy” or “Empire” but glorified soap operas set in a hospital and the music industry? However, I believe those telenovelas and the British soaps actually air later in the day, closer to primetime hours.

          • padange

            Yes, I can’t talk about all soaps in Europe, but the European soaps I’m familiar with air around 7-8 pm (5 pm at the earliest). I also think European audience is less dispersed and fragmented because the influence of cable TV is less pronounced.

      • Richie

        I think the national breaking news reports in earlier years was more frequent. Today we now have local cut ins as well, weather warnings, car chases missing children etc. But today we also have other means to watch missed soaps, POP TV, streaming, on demand & the internet, on the network websites.

        • TV&MovieBuff

          I think yes they have picked up some and I have stated my reasons for that in a message above to Ang. I won’t elaborate on them here.

          As far as local, yes the Amber Alert thing has caused more break-ins, and the fact now that they can predict more weather events has allowed for more timely warnings. Before all they could do was wait until the child was found abused or dead and report on it. Or wait until after the tornado had hit and report on the damage. For me with those two esp. if it saves one child’s life or anyone’s life in case of bad weather, I will gladly miss a whole episode of my soap or any TV program.

          I don’t think you are one of them, but I have actually heard soap fans who have complained about even those interruptions. To me that is sad.

          • Richie

            No, my being point was, that now we have less to complain about cut ins, political or otherwise as we have alternative means to watch our shows,

          • Richie

            In my reply post, I meant to say my point being, not being point, my bad!

    • emily

      Seriously, if the networks can’t discern between newsworthy and circus, they are going to lose all viewership.

    • ridges

      Well, With a former reality TV star now in the Oval Office, broadcasters
      could be forced to choose between taking more losses than they have in
      the past and rejecting White House requests for airtime.

    • Speculation

      What ever happened to the idea of a: Trump TV Network? Perhaps, he will air all conferences on that network and ban the rest.

    • TV&MovieBuff

      As mentioned below by JayTN, I don’t see them being any more frequent than the early days of any of the last 3 or 4 presidents. The media is fascinated with a new president each time one takes office and every appt., every new law, etc. in the beginning gets coverage. They taper off after awhile unless a major storm, bombing or some major event happens that requires them. I think one of the biggest reasons is the network news agencies are also competing in a big way for ad dollars too. They are competing with 24 hour news channels, online news, news apps that get the news to everyone immediately, the Internet, etc. The network news has to keep up and try to get what they think is relevant to the people in a more timely manner than they used to. They can’t wait around til the next broadcast to report a major or semi-major event that has already been blasted all over the place. Then their broadcast becomes totally irrelevant too.

      The four networks are not just about the soaps. They have multiple divisions — news, daytime, prime time, late night, etc. — and all those divisions have to work successfully for the network to survive.

  • Happy Accidents
    • cab

      From this graph, it looks like Days is on an upstream. Wow.

  • Secret Squirrel

    I’ve been enjoying hurricane Gloria since she blew back into GC. You would think smart business people like Lauren, Jill, and Jack would know that, with Jill legally owning half of Fenmore’s, nothing Lauren signs over to Jack is binding without Jill’s signature. Dumb story so far. Or am I missing something?

  • Secret Squirrel

    Why is everyone on Y&R playing dumb to the fact that Jill legally owns half of Fenmores and her signature is needed before anything goes to Jack? Am I missing something?

    • padange

      I don’t think you’re missing anything :). Jabot/Fenmore’s contract is void, isn’t it?

      • Secret Squirrel

        Legally it is but that has yet to be acknowledged and i’m just shaking my head that the writers are having these supposedly brilliant business characters totally overlook and not mention this obvious fact.

  • charlie bracken

    Nice toos ee Y&R back on the up swing, that was a good week. They actually stayed steady in the demos for once even their 18-34’s look good

    • padange

      W18-34 were better last week but W18-49 (which actually means 35-49) had an increase this week.

  • FoxyRoxyy

    Not a good week for any soaps. Y&R has to be very disappointed that their “big week” of Dylan brought such a small increase. And as usual, look at those huge year to year losses. CBS has to be very concerned that Mal Young’s vision is being rejected by viewers. He very rarely gets a 5 million viewer episode. In the past, 5 million average per week was normal and now he struggles to just get 1 episode that has 5 million viewers.

    • padange

      You are right about them being significantly down from the last year but what do you think Mal is doing wrong? What improvements re: production would you suggest??

      • FoxyRoxyy

        Lack of music, an annoying humming sound in most scenes, shaky cam at inappropriate times, dull writing, which is Sussman, but Mal is the EP. He can suggest changes. The rooftop park with the fake snow has got to go. It’s hard to watch actors pretend to be cold when you know they are outside on top of CBS in 75 degree weather. Those are all production missteps. And obviously the audience is not responding positively. If all soaps have a bad Feb sweeps (historically the most watched month of the year) then these shows are in huge trouble and will face even more budget cuts. The biring storytelling doesn’t help matters.

        • TruthSquad

          I actually agree with many of your complaints about the show. I still think it has improved drastically since the writing changes and that the production values have also improved in the last month and continue to get better and better. I am thinking they are being gradual purposely.

        • Secret Squirrel

          That’s all your opinion of course but this audience member is responding very positively to what he’s been seeing on Y&R lately which is pretty much Shakespeare compared to the disastrous Pratt years.

          • FoxyRoxyy

            And that’s fine, as well. This audience member hates Mal’s version and Sally’s boring writing. The low ratings are on my side.

        • padange

          I don’t mind Y&R’ background music. Sometimes less is more. I hate loud music on GH or Days. It is annoying sometimes. What I feel the show lacks most is proper sets for their business stories. The closet-office (or office-closet) is a joke lol. I guess they have to save money for more important things.
          I think around April we’ll see how the things are going with Y&R and all the other soaps. Either they will hit new lows or remain more or less stable.

          • FoxyRoxyy

            April? I like your way of thinking but Y&R cannot afford these low ratings until April! They will kill the show. Ratings have to go up NOW for all the soaps, in order to remain viable. Soaps are dying, again.

          • scott16475

            I hate the constant music through all of the scenes. ATWT did it during its final year and from what I saw on Days last week they too are doing it. HATE IT.

  • TruthSquad

    These are the best demos Y&R have had since June. They have done better in total viewers the past few weeks also. Congrats Y&R!!!!!
    Ratings Report for the Week of June 20-24, 2016

    NOTE: Please do not copy and paste the entire ratings. Thank you.

    Numbers are based on Live+Same Day ratings

    (Compared to Last Week/Compared to Last Year)

    Total Viewers
    1. Y&R 4,595,000 (+315,000/-289,000)
    2. B&B 3,741,000 (+107,000/-1,000)
    3. GH 2,735,000 (+37,000/+75,000)
    4. DAYS 2,125,000 (+51,000/-228,000)

    Households
    1. Y&R 3.3/11 (+.2/-.2)
    2. B&B 2.67/9 (+.04/same)
    3. GH 2.02/6 (same/+.02)
    4. DAYS 1.59/5 (+.02/-.16) <—— ties low (5th straight week) *

    * Rounded to 1.6

    Women 18-49 Viewers
    1. Y&R 614,000 (+35,000/-190,000)
    2. B&B 556,000 (+42,000/-132,000)
    3. GH 454,000 (+5,000/+18,000)
    4. DAYS 376,000 (+33,000/-97,000)

    Women 18-49 Rating
    1. Y&R 0.96/7 (+.05/-.3)
    2. B&B 0.87/6 (+.06/-.21)
    3. GH 0.71/5 (+.01/+.03)
    4. DAYS 0.59/4 (+.05/-.15)

    • padange

      What were the “official” ratings and demos for 12/26-12/30 2016? Weren’t they better?

      • TruthSquad

        You’re right. they were better for that week. An upward trajectory overall though. . I am not saying Y&R is in any way flawless but it’s showing some promise, IMO.

  • Hedda Lettuce

    I’m looking forward to the new Spectra storyline on B & B. I bet Thomas ends up as their CEO and tries to bring down Forrester

    • TruthSquad

      Me too. The Spectra story came out of nowhere but I think is just what B&B needed to avoid all that repetition.

  • Derrick

    Great for Y&R to go up!
    B&B, to me, is hmmmmmmmmmmmm………………………Happy to see Spectra back but I’m a bit curious!

  • jesse

    Happy Y&R had a good week in total viewers.Watching Ashley with Ravi today,the dialogue was interesting.Nikki not Sharon’s biggest fan talking to Faith who hugged her mom this is the difference from Pratt and his baby switching,doppelganger,crazy victor kidnapping jack,insane max rubbish.B&B still has Sally living.Spectra was great back in the day.If they can do another show on an aircraft carrier with Thomas and Rick that would be good competition for Forrester.

  • Salem Spectator

    DOOL gained in all demos! Tune in next week for Stefano!

    • cab

      And they are the demos that the network looks to for advertising rates, Great news for Days.

  • diego

    Yessssssssssssssssss, Bring him back and send him off into the sunset ALIVE!!!!

  • JayTN

    “Days” had both a good and a bad week in the ratings. First, the good news. It appears increasingly likely that NBC will use one of the four hours of “Today” to launch Megyn Kelly’s new daytime talker. The bad news is that “Days” continues its week-to-week decline in total viewers for the fourth straight week, the longest losing streak this season. “Days” is also now back to its lowest viewership since the week of Nov. 14, 2016. Is the decline a reflection of a new, earlier timeslot in NYC? Perhaps…perhaps not. Bottom line is that a timeslot change – regardless of whether it is in primetime, daytime or late night – is never something to look forward to.

    While some may look at the recent firing of Dena Higley, and hiring of Ron Carlivati, as good news, but is it really? Perhaps this is just the latest in a long line of tactics by Ken Corday to extract a renewal from NBC. In recent years, he has rebooted the series and fired other head writers (Gary Tomlin & Chris Whitesell) heading into renewal negotiations. That has paid off in the past, but will it be successful once more?

  • Salem Spectator

    The Phoenix rises this week! Stefano DiMera is alive! Joseph Mascolo returns to DOOL for one last time!

  • cab

    I might be the only one who really liked what Deana and Ryan did with the storylines on Days. Their ratings in the key demos show that they are on an upstream. I know that a lot of viewers do no like her darkness way of storytelling, but I liked it. Do not know how Ron C,s writing is like, but at least one of the actors on the show never had to apologize for the show’s content like One Life To Live actor had to with Deana’s writing. The big picture here is that the soaps need to attract new younger viewers because the fans are longtime fans that are no longer with us. Deana and Ryan were trying there best. Some of the teens in Salem need to be recast or sent to actor school, but that teen scene is the one that are supposed to attract the younger viewers.
    I wonder who will win the best writing team this year at the daytime emmys. I think Ryan and Sherri will bring new fresh ideas and that things will look up for Days in the ratings, we only have 5 more months of Deana, although I personally have no complaints. Days rocked the last couple of weeks.

    • JayTN

      Soaps used to be a training ground for up-and-coming actors who got their start playing teen characters. Of course, that was long ago during the soaps heyday. Anymore, younger actors are more noted for their physical looks than their acting abilities. Bucking that trend, somewhat, is Y&R with their recently aged Reed, played by Tristan Lake Leabu. While Leabu isn’t likely to win any Emmy awards for his role, he at least comes across as a credible 15 year old instead of an actor in their late-20s/early-30s trying to play someone still in high school. (Ironically, Y&R has one of the weakest younger actor set in all of daytime soaps.)

  • jonboy

    YnR up over 100,000. Thats promising. GH down over 100,000? Not so promising. Is it still the Sonny show?

  • Dianne

    About YR – it was 3 years ago last month (Jan 2014), that it was given a 3 year renewal.
    Not that I think it’s going to end within this year or anything like that, but it is telling no mention about any type of renewal has yet been mentioned.

  • TV&MovieBuff

    I can’t believe reading on various boards that people are already calling for the firing of Sally Sussman and Kay Alden or wondering how much more time should they be given before they should be fired. Stuff like this is what is wrong with soaps today. Good grief folks give these folks a chance. All that is going to happen is they will be fired, new writers will come in, and you’ll still be saying the same old things just about a new set of writers or producers just because they won’t give you everything you want.

    Going back to the hey day of soap operas, every soap that survived did so based on stability behind the scenes — when writers and producers came on and stayed awhile. There was stability and a theme for the show. Shows that didn’t have this that started going through multiple writing changes, production changes, etc. they found themselves CANCELLED. In fact it was a known trend that when it started happening it triggered an end to a long-running soap. You can’t boot, reboot, change directions, etc. with a soap every six or seven months and expect fans to have confidence in what you are putting out there.

    Y&R has gone through 6 different writing regimes now in a few years and each writer brought a new direction to the show….taking the show further and further away from what it was. Sussman is trying to fix the show and guide it into a different direction as well. I personally am enjoying what she is doing so far. I hope that the powers that be give her time to see what she can do. As I said before she did some ground-breaking stuff at Generations and I would love to see if she can incorporate any of that into the landscape of Y&R. Y&R is definitely ripe for it.

    • TruthSquad

      I completely agree. Family and friends that I know who have all but given up on the show the last couple of years are now back to watching. Is everyone completely thrilled with the changes ? No. But, we are collectively pleased compared to the last few years. So far I am just enjoying the redevelopment of the characters and the foundations that are being rebuilt.

  • TruthSquad

    DOOL tribute to Joe/Stefano was preempted in NYC and Boston due to snow. Couldn’t find it anywhere. Is DOOL available on demand? I can’t find it.

    • barnnett

      They aired it on Cozi TV (which is owned by the NBCUniversal) at 12 pm in NYC. They even mentioned it and had it in writing during the snow coverage. I have Cozi tv on my free digital box and cable network.

      • TruthSquad

        My DVR recorded the coverage instead of Days. Checking out NBC app this weekend.

    • jesse

      Download the NBC app and watch on your phone.

      • TruthSquad

        Thank you.