CBS has set season premiere dates for soap operas “The Bold and the Beautiful” and “The Young and the Restless,” and game shows “The Price is Right” and “Let’s Make a Deal.”
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“General Hospital” fell back to earth after hitting season highs one week earlier, while “The Young and the Restless” set a new season low among viewers during the week of August 25-29, 2025.
“General Hospital” set new season highs among Women 18-49 and Women 25-54, topping “The Bold and the Beautiful” to rank No. 2 among soaps during the week of August 18-22, 2025.
The vast majority of daytime broadcast either set or tied their season/series low in the key sales demos during the week of August 11-15, 2025.
“The Bold and the Beautiful” and “Beyond the Gates” saw week-to-week gains among viewers while “GMA3” tied its series low among Women 18-49 during the week of August 4-8, 2025.
Attracting what appears to be its largest audience of the season, “General Hospital” saw impressive week-to-week and year-over-year gains during the week of July 28-August 1, 2025.
“The Young and the Restless” continued to dominate among Total Viewers, while “General Hospital” saw gains in key demos during the week of July 21-25, 2025.
CBS’ lineup of soaps and game shows saw week-to-week and year-over-year gains in the key demos, while “GMA3” on ABC returned to series lows during the week of July 14-18, 2025.
The SAG-AFTRA National Board has approved the Net TV Code deal that will see wage gains (compounded increase of 9.8% over three years), require the use of intimacy coordinators, and the adoption of future AI terms.
“Beyond the Gates” returned to originals within range of prior averages, while most other shows saw gains among Total Viewers during the week of July 7-11, 2025.
