As <a href="https://www.soapoperanetwork.com/2013/05/former-guiding-light-and-as-the-world-turns-stars-joining-one-life-to-live">previously reported</a>, <strong>Paolo Seganti</strong> (ex-Damien Grimaldi, "As The World Turns") has joined the cast of The OnLine Network's "One Life to Live" as Arturo Bandini, a wealthy, suave and sexy man whose family is very influential in the art world, beginning with the<strong> Thursday, June 27 </strong>episode. TOLN has released the first image of Seganti in his new role, which can be viewed above.

Marvel's "Iron Man 3" kicked off the summer box-office season on Friday raking in $68.3 million, which according to Deadline Hollywood is expected to translate into a weekend haul of between $165 to $170 million for the third installment in the popular film franchise. So how does the films massive success relate to soap operas?