Days of our Lives, DAYS, DOOL
News

RATINGS: ‘DAYS’ Up More than 30% in Key Demos; Soap on the Rise Year-to-Year

According to NBC, “Days of our Lives” is up by more than 30% year-to-year in the key sales demos of Women 18-49 (+30%), Women 25-54 (+34%) and Women 18-34 (+42%). The soap is also up 14% year-to-year in total viewers with the soap averaging 2.7 million viewers last week compared to 2.3 million during the same week last year. For the just completed second quarter, “DAYS” ranked 5th among ABC, CBS and NBC in the women 18-49 demo (1.0 ratings, 7 share) and tied for 4th place in women 18-34 (0.7 rating).

Ratings

RATINGS: CBS Daytime Up Week-to-Week in Total Viewers and Women 25-54

For the week of June 10-14, 2013, CBS Daytime once again led all networks in the households and total viewers. Consisting of soap operas “The Bold and the Beautiful” and “The Young and the Restless,” game shows “Let’s Make a Deal” and “The Price is Right” and talk show “The Talk,” CBS was up week-to-week in viewers and the Women 25-54 demo. “Y&R” was up 5% in both viewers and women 25-54, while “B&B” was up 4% in viewers and 7% in women 25-54.

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