RATINGS: CBS Daytime Up Week-to-Week in Total Viewers and Women 25-54

CBS Broadcasting, Inc.


For the week of June 10-14, 2013, CBS Daytime once again led all networks in the households and total viewers. Consisting of soap operas “The Bold and the Beautiful” and “The Young and the Restless,” game shows “Let’s Make a Deal” and “The Price is Right” and talk show “The Talk,” CBS was up week-to-week in viewers and the Women 25-54 demo. “Y&R” was up 5% in both viewers and women 25-54, while “B&B” was up 4% in viewers and 7% in women 25-54.

via Press Release

All CBS Daytime Shows Post Week-to-Week Gains in Viewers and Women 25-54

THE TALK delivered its largest audience in more than four months, while all of CBS’s daytime programs posted week-to-week growth in viewers and women 25-54, according to Nielsen live plus same day ratings for the week ending June 14.

THE TALK averaged 2.52 million viewers, its largest audience since the week of Feb. 4 when it delivered 2.54 million viewers. THE TALK averaged 1.1/07 in women 25-54, up +10% from last week.

The rest of CBS’s daytime lineup also notched week-to-week growth in both viewers and women 25-54.

Game shows LET’S MAKE A DEAL 1 (2.64m, 0.9/06) was up +4% in viewers and +13% in women 25-54, while LET’S MAKE A DEAL 2 (3.08m, 1.0/06) posted increases of +4% and +11% respectively. THE PRICE IS RIGHT 1 (4.50m, 1.4/09) was up +7% in viewers and +17% in women 25-54, with THE PRICE IS RIGHT 2 (5.53m, 1.6/10), up +9% and +14%.

Daytime drama THE YOUNG AND THE RESTLESS (4.73m, 2.0/13) was up +5% in both viewers and women 25-54, while THE BOLD AND THE BEAUTIFUL (3.59m, 1.6/10) posted gains of +4% in viewers and +7% in women 25-54.

Recently, CBS led all networks with a combined 21 wins at “The 40th Annual Daytime Emmy® Awards.” THE PRICE IS RIGHT won its sixth Daytime Emmy for Outstanding Game Show. Other top wins included Outstanding Lead Actor Doug Davidson of THE YOUNG AND THE RESTLESS (his first win in his 38-year career on the show), and an Outstanding Lead Actress win for THE BOLD AND THE BEAUTIFUL’s Heather Tom, her fifth overall.