According to NBC, “Days of our Lives” is up by more than 30% year-to-year in the key sales demos of Women 18-49 (+30%), Women 25-54 (+34%) and Women 18-34 (+42%). The soap is also up 14% year-to-year in total viewers with the soap averaging 2.7 million viewers last week compared to 2.3 million during the same week last year. For the just completed second quarter, “DAYS” ranked 5th among ABC, CBS and NBC in the women 18-49 demo (1.0 ratings, 7 share) and tied for 4th place in women 18-34 (0.7 rating).
via Press Release
‘DAYS OF OUR LIVES’ DELIVERS SECOND-QUARTER GROWTH
Versus the Year-Ago Quarter, ‘Days’ is Up 5% in Women 18-49, 10% in Women 25-54 and 4% in Total Viewers
For the Week of June 24-28, ‘Days’ Jumps vs. the Same Week Last Year by 42% in the Women 18-34 Race, 30% in the Women 18-49 Demo and 34% in the Women 25-54 Category
UNIVERSAL CITY, Calif. – July 5, 2013 – “Days of our Lives” has completed the second quarter of 2013 with gains versus the year-ago quarter in key ratings categories. For the completed second quarter, “Days of our Lives” is up 5 percent in the women 18-49 category (651,000 vs. 618,000), up 10 percent in the women 25-54 demo (826,000 vs. 750,000) and up 4 percent in total viewers (2.7 million vs. 2.6 million).
For the quarter, “Days” ranked #5 among network daytime series on ABC, CBS and NBC in women 18-49 with a 1.0 rating, 7 share, and tied for #4 in women 18-34 with a 0.7 rating.
The quarter ended with the week of June 24-28, during which “Days of our Lives” (0.9 rating, 6 share among women 18-49, 0.5 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.
For the week versus the same week last year, “Days of our Lives” was up 42 percent in the women 18-34 category (165,000 vs. 116,000), up 30 percent in the women 18-49 demographic (595,000 vs. 456,000), up 34 percent in the women 25-54 race (746,000 vs. 556,000) and up 14 percent in total viewers (2.7 million vs. 2.3 million).
Season to date, “Days of our Lives” is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 3 percent in total viewers (2.7 million vs. 2.6 million).
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Second-quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”