Need To Know
- “The Bold and the Beautiful” continued to rank No. 1 among soaps in Women 18-49.
- The game shows “The Price is Right” and “Let’s Make a Deal” saw massive year-over-year gains among Total Viewers.
- “TODAY with Jenna & Sheinelle” saw the largest week-to-week and year-over-year gains across daytime broadcast in key demos, up substantially from “TODAY with Jenna & Friends.”
During the week of April 27 – May 1, 2026, “TODAY with Jenna & Sheinelle” continued to outperform the year-ago performance of its predecessor “TODAY with Jenna & Friends,” both demographically and among Total Viewers, plus CBS’ annual preemption of “Beyond the Gates” and “Let’s Make a Deal” on Tuesday, April 28 and Wednesday, April 29, due to UEFA Champions League games, had surprising results, both positively.
For the week, “TODAY with Jenna & Sheinelle” (1.525 million) was up +0.03 and +0.04 week-to-week, respectively, among Women 18-49 (0.25 rating vs. 0.22 rating) and Women 25-54 (0.36 rating vs. 0.32 rating). Compared to the year-ago performance of its predecessor, “TODAY with Jenna & Friends,” the fourth hour of the “TODAY” franchise was up +0.08 among Women 18-49 (0.25 rating vs. 0.17 rating) and Women 25-54 (0.36 rating vs. 0.28 rating), with the news program tying its season high in the latter. Among Total Viewers, the hour was up +42,000 week-to-week (vs. 1.483 million) and +386,000 year-over-year (vs. 1.139 million).
Despite an unusual week, wherein the game show was preempted on Tuesday, April 28 and Wednesday, April 29 for UEFA Champions League coverage, and Nielsen excluding the Monday, April 27 broadcast altogether, the half hours of “Let’s Make a Deal” saw across the board year-over-year gains, with the second half-hour up +0.07 among Women 18-49 (0.24 rating vs. 0.17 rating), up +0.03 among Women 25-54 (0.33 rating vs. 0.30 rating), and up an astonishing +416,000 viewers (2.559 million vs. 2.143 million). The first half-hour was up +0.01 among Women 18-49 (0.17 rating vs. 0.16 rating) and up +119,000 viewers (2.002 million vs. 1.883 million).
“The Bold and the Beautiful” (2.795 million) ranked No. 1 among soaps in Women 18-49 (0.26 rating) for the 20th in 32 weeks, including ties, and was up +0.01 week-to-week and +0.02 year-over-year in the demo. It was also up +0.01 week-to-week among Women 25-54 (0.39 rating), and just shy of tying “The Young and the Restless” (0.40 rating). Among Total Viewers, the half-hour drama series was up +38,000 week-to-week (vs. 2.757 million), a staggering +398,000 year-over-year (vs. 2.397 million) and a good +157,000 over its performance in 2024 (vs. 2.638 million).
Though it placed second among soaps in Women 18-49 (0.25 rating), “The Young and the Restless” (3.143 million) was up +0.01 week-to-week and flat with its year-ago performance (0.25 rating). Among Total Viewers, the long-running drama series was up +20,000 week-to-week (vs. 3.123 million) and up +299,000 year-over-year (vs. 2.844 million). This was the 14th consecutive week in which the soap opera averaged more than three million viewers, and the series was up +151,000 viewers compared with its performance in 2024 (vs. 2.9992 million).
Excluding the week of September 29 – October 3, 2025, which saw ABC factor in repeat broadcasts of the daytime drama despite the soap opera being preempted in most markets due to Major League Baseball Wild Card Series game coverage on the network, “General Hospital” (1.809 million) set a new season and series low among Women 25-54 (0.20 rating), and attracted its third smallest audience of the season, down 168,000 viewers week-to-week (vs. 1.977 million). On the positive side, the long-running series was up +0.02 week-to-week among Women 18-49 (0.18 rating vs. 0.16 rating), and up +39,000 viewers year-over-year (vs. 1.770 million).
Flat with its week-ago performance among Women 18-49 (0.15 rating), “Beyond the Gates” (1.655 million) saw week-to-week and year-over-year gains among Total Viewers, up +42,000 (vs. 1.613 million) and +167,000 (vs. 1.488 million), respectively, despite being preempted for UEFA Champions League coverage on Tuesday, April 28 and Wednesday, April 29. The soap opera marked its eighth consecutive week of year-over-year gains among Total Viewers, and its largest overall to date. It’s also up +413,000 viewers versus the comparable 2024 performance of the former occupant of the time slot, “The Talk,” which averaged just 1.242 million viewers at the time.
“The Price is Right,” which was the only CBS daytime series not impacted by UEFA Champions League coverage coast-to-coast, continued to lead across every category, though both half hours saw minor week-to-week declines in the key demos. Among Total Viewers, the second half-hour (4.377 million) was up +83,000 week-to-week and a massive +560,000 year-over-year. The first half-hour (3.859 million) was up +62,000 viewers week-to-week and an amazing +512,000 year-over-year. Compared to their performance during the same week in 2024, both half hours continue to impress, with the second half-hour up +218,000 viewers (4.377 million vs. 4.159 million) and the first half-hour up +290,000 viewers (3.859 million vs. 3.569 million).
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of April 27 – May 1, 2026, in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons.
Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures during the comparable week in 2025 based on the former Live+Same Day Panel-only model (2024-2025 season).
This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” and “GMA3” are based on the prior performances of their predecessors, “TODAY with Jenna & Friends” and “GMA3: What You Need to Know,” respectively.
Week of April 27 – May 1, 2026 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2025* |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.37 | 0.40 | 0.32 |
| — The Price is Right 1 (CBS) | 0.32 | 0.35 | 0.29 |
| — The Bold and the Beautiful (CBS) | 0.26 | 0.25 | 0.24 |
| 4. The Young and the Restless (CBS) | 0.25 | 0.24 | 0.25 |
| — TODAY with Jenna & Sheinelle (NBC) | 0.25 | 0.22 | 0.17* |
| 6. Let’s Make a Deal 2 (CBS) | 0.24 | 0.27 | 0.17 |
| — TODAY 3rd Hour (NBC) | 0.24 | 0.27 | 0.26 |
| 8. The View (ABC) | 0.23 | 0.22 | 0.19 |
| 9. General Hospital (ABC) | 0.18 | 0.16 | 0.20 |
| 10. Let’s Make a Deal 1 (CBS) | 0.17 | 0.24 | 0.16 |
| 11. Beyond the Gates (CBS) | 0.15 | 0.15 | 0.18 |
| — NBC News Daily (NBC) | 0.15 | 0.14 | 0.14 |
| 13. GMA3 (ABC) | 0.14 | 0.14 | 0.14* |
Women 18-49 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | 2025* |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.4 | 0.4 | 0.3 |
| 2. The Price is Right 1 (CBS) | 0.3 | 0.4 | 0.3 |
| — The Bold and the Beautiful (CBS) | 0.3 | 0.3 | 0.2 |
| — The Young and the Restless (CBS) | 0.3 | 0.2 | 0.3 |
| — TODAY with Jenna & Sheinelle (NBC) | 0.3 | 0.2 | 0.2* |
| 6. Let’s Make a Deal 2 (CBS) | 0.2 | 0.3 | 0.2 |
| — TODAY 3rd Hour (NBC) | 0.2 | 0.3 | 0.3 |
| — The View (ABC) | 0.2 | 0.2 | 0.2 |
| — General Hospital (ABC) | 0.2 | 0.2 | 0.2 |
| — Let’s Make a Deal 1 (CBS) | 0.2 | 0.2 | 0.2 |
| — Beyond the Gates (CBS) | 0.2 | 0.2 | 0.2 |
| — NBC News Daily (NBC) | 0.2 | 0.1 | 0.1 |
| 13. GMA3 (ABC) | 0.1 | 0.1 | 0.1* |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2025* |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.54 | 0.57 | 0.50 |
| 2. The Price is Right 1 (CBS) | 0.47 | 0.51 | 0.45 |
| 3. TODAY 3rd Hour (NBC) | 0.40 | 0.43 | 0.40 |
| — The Young and the Restless (CBS) | 0.40 | 0.42 | 0.42 |
| 5. The Bold and the Beautiful (CBS) | 0.39 | 0.38 | 0.40 |
| 6. TODAY with Jenna & Sheinelle (NBC) | 0.36 | 0.32 | 0.28* |
| 7. The View (ABC) | 0.34 | 0.30 | 0.29 |
| 8. Let’s Make a Deal 2 (CBS) | 0.33 | 0.38 | 0.30 |
| 9. Let’s Make a Deal 1 (CBS) | 0.24 | 0.34 | 0.27 |
| 10. Beyond the Gates (CBS) | 0.24 | 0.26 | 0.30 |
| 11. General Hospital (ABC) | 0.20 | 0.23 | 0.30 |
| — NBC News Daily (NBC) | 0.20 | 0.20 | 0.24 |
| 13. GMA3 (ABC) | 0.19 | 0.18 | 0.19* |
Women 25-54 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | 2025* |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.5 | 0.6 | 0.5 |
| — The Price is Right 1 (CBS) | 0.5 | 0.5 | 0.5 |
| 3. TODAY 3rd Hour (NBC) | 0.4 | 0.4 | 0.4 |
| — The Young and the Restless (CBS) | 0.4 | 0.4 | 0.4 |
| — The Bold and the Beautiful (CBS) | 0.4 | 0.4 | 0.4 |
| — TODAY with Jenna & Sheinelle (NBC) | 0.4 | 0.3 | 0.3* |
| 7. The View (ABC) | 0.3 | 0.3 | 0.3 |
| — Let’s Make a Deal 2 (CBS) | 0.3 | 0.4 | 0.3 |
| 9. Let’s Make a Deal 1 (CBS) | 0.2 | 0.3 | 0.3 |
| — Beyond the Gates (CBS) | 0.2 | 0.3 | 0.3 |
| — General Hospital (ABC) | 0.2 | 0.2 | 0.3 |
| — NBC News Daily (NBC) | 0.2 | 0.2 | 0.2 |
| — GMA3 (ABC) | 0.2 | 0.2 | 0.2* |
Households
| Rank / Show / Network | This Week | Last Week | 2025* |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.7 | 2.7 | 2.4 |
| 2. The Price is Right 1 (CBS) | 2.3 | 2.4 | 2.1 |
| 3. The Young and the Restless (CBS) | 2.0 | 2.0 | 1.9 |
| 4. The Bold and the Beautiful (CBS) | 1.8 | 1.8 | 1.6 |
| 5. The View (ABC) | 1.7 | 1.6 | 1.6 |
| 6. Let’s Make a Deal 2 (CBS) | 1.5 | 1.6 | 1.3 |
| 7. TODAY 3rd Hour (NBC) | 1.3 | 1.4 | 1.1 |
| 8. Let’s Make a Deal 1 (CBS) | 1.2 | 1.4 | 1.2 |
| — General Hospital (ABC) | 1.2 | 1.3 | 1.2 |
| 10. Beyond the Gates (CBS) | 1.1 | 1.1 | 1.0 |
| 11. TODAY with Jenna & Sheinelle (NBC) | 1.0 | 0.9 | 0.7* |
| 12. GMA3 (ABC) | 0.9 | 0.9 | 0.8* |
| 13. NBC News Daily (NBC) | 0.8 | 0.9 | 0.8 |
Total Viewers (In Millions)
| Rank / Show / Network | This Week | Last Week | 2025* |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,377 | 4,294 | 3,817 |
| 2. The Price is Right 1 (CBS) | 3,859 | 3,797 | 3,347 |
| 3. The Young and the Restless (CBS) | 3,143 | 3,123 | 2,844 |
| 4. The Bold and the Beautiful (CBS) | 2,795 | 2,757 | 2,397 |
| 5. Let’s Make a Deal 2 (CBS) | 2,559 | 2,616 | 2,143 |
| 6. The View (ABC) | 2,550 | 2,494 | 2,397 |
| 7. TODAY 3rd Hour (NBC) | 2,049 | 2,076 | 1,633 |
| 8. Let’s Make a Deal 1 (CBS) | 2,002 | 2,228 | 1,883 |
| 9. General Hospital (ABC) | 1,809 | 1,977 | 1,770 |
| 10. Beyond the Gates (CBS) | 1,655 | 1,613 | 1,488 |
| 11. TODAY with Jenna & Sheinelle (NBC) | 1,525 | 1,483 | 1,139* |
| 12. GMA3 (ABC) | 1,310 | 1,341 | 1,261* |
| 13. NBC News Daily (NBC) | 1,260 | 1,307 | 1,127 |
The numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.
Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
| P = Premiere | R = Repeat | S = Special |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
Summary (Preemptions/Schedule Changes)
- “Beyond the Gates” was preempted on Tuesday, April 28 and Wednesday, April 29, due to UEFA Champions League coverage on CBS. The show’s weekly average is based on three days (Monday, Thursday and Friday).
- “The Bold and the Beautiful” was preempted in West Coast markets on Tuesday, April 28 and Wednesday, April 29, due to UEFA Champions League coverage. The show’s weekly average is based on five days (Monday through Friday).
- “General Hospital” was partially preempted on Tuesday, April 28, with just 57 minutes broadcast, per Nielsen. The show’s weekly average is based on five days (Monday through Friday).
- “GMA3” was retitled to “GMA3-ABC” on Tuesday, April 28. The broadcast, which was coded as a breakout, is excluded from the regular show’s weekly and season averages. The weekly average is based on four days (Monday, Wednesday, Thursday and Friday).
- The Monday, April 27 broadcast of both half hours of “Let’s Make a Deal” was excluded from the program’s weekly average by Nielsen. A repeat of the first half-hour (19-minute run time), which aired in some markets not impacted by UEFA Champions League coverage on Wednesday, April 28, was factored into the program’s weekly average. Both half hours were preempted on Tuesday, April 28, due to UEFA Champions League coverage, with the second half-hour also preempted in full on Wednesday, April 29. The weekly average for the second half-hour is based on two days (Thursday and Friday), while the first half-hour is based on three days (Wednesday through Friday).
- “NBC News Daily” was retitled to “NBC News Daily-ND” on Tuesday, April 28. The broadcast, which aired for just 15 minutes, was excluded from the regular show’s weekly average, which is based on four days (Monday, Wednesday, Thursday and Friday).
- “TODAY 3rd Hour” was retitled to “TODAY Show II-ALT” on Tuesday, April 28. The broadcast, which aired for just 33 minutes, was excluded from the regular show’s weekly and season averages. The weekly average is based on four days (Monday, Wednesday, Thursday and Friday).
- “TODAY with Jenna & Sheinelle” was preempted in most markets on Tuesday, April 28. The broadcast was coded as a breakout and is excluded from the regular show’s weekly and season averages. The weekly average is based on four days (Monday, Wednesday, Thursday and Friday).
- “The View” was retitled to “VIEW-ABC” on Tuesday, April 28. The broadcast, which aired for just 33 minutes, is excluded from the regular show’s weekly and season averages. The weekly average is based on four days (Monday, Wednesday, Thursday and Friday).
- “The Young and the Restless” was preempted in West Coast markets on Tuesday, April 28 and Wednesday, April 29, due to UEFA Champions League coverage. The show’s weekly average is based on five days (Monday through Friday).