The debut of “Beyond the Gates” during the week of February 24-28, 2025 had a halo effect on the bulk of CBS’ daytime lineup, with “The Young and the Restless” and “The Bold and the Beautiful” up by substantial margins compared to their performance during the same week last year, Nielsen data shows.
The veteran CBS soaps also hit new season highs among Women 18-49 and Women 25-54 rating, the two key sales demographics used to sell ad rates for daytime television programming.
For the week, the network’s launch of its first new daytime soap opera since 1987, and the first new soap opera to premiere on network television since the debut of “Passions” on NBC in July 1999, ranked a solid No. 1 in its timeslot opposite “General Hospital,” where the two compete head-to-head in most markets.
With its 0.25 rating among Women 18-49, “Beyond the Gates” ranked a solid sixth for the week among daytime broadcast shows, up +0.06 week-to-week from the performance of the preview special “Beyond the Gates: Welcome to the Neighborhood” (0.25 ratings vs. 0.19 rating), and up +0.09 from the year ago performance of “The Talk” (0.25 rating vs. 0.16 rating).
Among Women 25-54, “Beyond the Gates” again ranked sixth for the week, averaging a 0.39 rating in the key sales demographic, up +0.09 from the week ago performance of the daytime preview special and +0.14 from the year ago performance of “The Talk.”
“Beyond the Gates” marked the network’s best performance in the 2:00 p.m. ET/1:00 p.m. PT slot since the week of March 7-11, 2022 among Women 18-49, and the best since the week of September 27-October 1, 2021 among Women 25-54 rating.
The Young and the Restless
As for the rest of the CBS lineup, “The Young and the Restless” was down slightly week-to-week among Women 25-54, averaging a 0.52 rating for the week, but the soap did manage to see an increase over its performance during the same week last year (0.52 rating vs. 0.45 rating). Additionally, among Women 18-49, the perennial ratings leader among daytime dramas was up week-to-week (0.35 rating vs. 0.31 rating) and year-to-year (0.35 rating vs. 0.30 rating).
The Bold and the Beautiful
“The Bold and the Beautiful” was also a big winner, up across the board. Among Women 18-49, the half-hour soap averaged a 0.31 rating, up +0.03 from one week earlier, and up +0.05 over its performance during the same week last year. Meanwhile, among Women 25-54, the soap hit a 0.47 rating for the week, up +0.02 from last week and +0.08 compared to the same week last year (0.47 rating vs. 0.39 rating).
General Hospital
Opposite its first soap competition since the cancellation of “As The World Turns” in October 2010, “General Hospital” was down week-to-week among both demographics, averaging a 0.19 rating among Women 18-49 and a 0.28 rating among Women 25-54.
The Price is Right
Elsewhere, “The Price is Right” remained the top show in key demos, with the game show’s second half-hour flat week-to-week among Women 18-49 (0.39 rating), while the first half-hour saw a nice week-to-week uptick (0.38 rating vs. 0.34 rating).
The Drew Carey-hosted program was steady among Women 25-54 rating, with only the second half-hour posting week-to-week and year-to-year declines, albeit nothing to be concerned about.
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of February 24-28, 2025 among Women 18-49 rating and Women 25-54 rating, including their performance during the comparable week last year.
A closer look at how the daytime soaps performed, specifically their daily performance breakdown in the demos, will be posted shortly.
Note*: Only figures available to Soap Opera Network at press time are published below. Total Viewers for daytime have been unavailable since late September 2024.
The week ago performance for “Beyond the Gates” is compared to the preview special “Beyond the Gates: Welcome to the Neighborhood.” The year ago performance is compared to “The Talk.”
The year ago performance for “Today with Jenna & Friends” is compared to “TODAY with Hoda & Jenna.”
Week of February 24-28, 2025 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 0.39 | 0.39 | 0.38 |
| 2. The Price Is Right 1 (CBS) | 0.38 | 0.34 | 0.36 |
| 3. The Young and the Restless (CBS) | 0.35 | 0.31 | 0.30 |
| 4. The Bold and the Beautiful (CBS) | 0.31 | 0.28 | 0.26 |
| 5. TODAY 3rd Hour (NBC) | 0.27 | 0.34 | 0.28 |
| 6. Beyond the Gates (CBS) – P | 0.25 | 0.19* | 0.16* |
| 7. Let’s Make a Deal 2 (CBS) | 0.24 | 0.24 | 0.26 |
| 8. The View (ABC) | 0.23 | 0.26 | 0.20 |
| 9. TODAY with Jenna & Friends (NBC) | 0.21 | 0.24 | 0.21* |
| — Let’s Make a Deal 1 (CBS) | 0.21 | 0.23 | 0.24 |
| 11. General Hospital (ABC) | 0.19 | 0.21 | 0.22 |
| 12. GMA3: What You Need to Know (ABC) | 0.15 | 0.14 | 0.15 |
| 13. NBC News Daily (NBC) | 0.14 | 0.16 | 0.13 |
| Source: Nielsen (Live+Same Day) – February 24-28, 2025 | |||
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 0.55 | 0.61 | 0.56 |
| 2. The Price Is Right 1 (CBS) | 0.54 | 0.54 | 0.50 |
| 3. The Young and the Restless (CBS) | 0.52 | 0.54 | 0.45 |
| 4. The Bold and the Beautiful (CBS) | 0.47 | 0.45 | 0.39 |
| 5. TODAY 3rd Hour (NBC) | 0.43 | 0.47 | 0.45 |
| 6. Beyond the Gates (CBS) – P | 0.39 | 0.30* | 0.25* |
| 7. Let’s Make a Deal 2 (CBS) | 0.38 | 0.37 | 0.38 |
| 8. Let’s Make a Deal 1 (CBS) | 0.35 | 0.37 | 0.34 |
| 9. The View (ABC) | 0.34 | 0.37 | 0.33 |
| — TODAY with Jenna & Friends (NBC) | 0.34 | 0.36 | 0.34* |
| 11. General Hospital (ABC) | 0.28 | 0.32 | 0.37 |
| 12. NBC News Daily (NBC) | 0.24 | 0.23 | 0.22 |
| 13. GMA3: What You Need to Know (ABC) | 0.21 | 0.21 | 0.25 |
| Source: Nielsen (Live+Same Day) – February 24-28, 2025 | |||
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.
Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
| R = Repeat | S = Special | P = Premiere |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
Summary (Preemptions/Schedule Changes)*
- “GMA3: What You Need to Know” aired for just 54 minutes on Friday, February 28.
- “The View” was broken out on Friday, February 28. The episode’s ratings are not factored into the show’s weekly or season average. The show’s weekly performance is based on four days (Monday-Thursday).