The special week-long daytime run of “Hollywood Squares,” featuring encore episodes of the primetime game show during the week of January 27-31, proved successful for CBS.
According to ratings data released by Nielsen, “Hollywood Squares” topped the performance of former timeslot holder “The Talk” in 12 of the 13 weeks of the show’s 15th and final season among Women 18-49 rating, while tying the chat show for at least one of those weeks.
Similarly, the daytime airings of the game show beat “The Talk” in 11 of the 13 weeks among Women 25-54 rating, and tied the performance of the talker for two of those 13 weeks.
Compared to the same week last year, “Hollywood Squares” was up over the performance of “The Talk,” jumping +0.04 among Women 25-54 (0.27 rating vs. 0.23 rating), but remained flat year-to-year with the talk show among Women 18-49, both with a 0.18 rating.
As for the game show’s performance compared to the final week of “The Talk,” “Hollywood Squares” was up +0.03 among Women 18-49 (0.18 rating vs. 0.15 rating) and up +0.04 among Women 25-54 (0.27 rating vs. 0.23 rating).
For the week, “Hollywood Squares” averaged a 0.18 rating among Women 18-49 and a 0.27 rating among Women 25-54, beating “GMA3: What You Need to Know” and “NBC News Daily” in both categories.
Featuring award-winning actress and talk show host Drew Barrymore (“The Drew Barrymore Show”) in the center square and hosted by Nate Burleson (“CBS Mornings,” “The NFL Today”), “Hollywood Squares” is a primetime revival of the iconic game show which showcases a unique lineup of celebrity guests in every episode as they take turns answering questions while contestants determine the legitimacy of their responses to score points and win exciting prizes.
CBS
Following the special week-long daytime run of “Hollywood Squares,” CBS returned to airing encore episodes of “The Price is Right,” which is holding the timeslot for CBS’ upcoming daytime drama series, “Beyond the Gates,” premiering Monday, February 24 at 2:00 p.m. ET/1:00 p.m. PT.
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of January 27-31, 2024 among Women 18-49 rating and Women 25-54 rating, including their performance during the comparable week last year.
A closer look at how the daytime soaps performed, specifically their daily performance breakdown in the demos, can be viewed here.
Note: Year-to-year comparisons for “Hollywood Squares” are based on the 2024 performance of “The Talk.”*
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 0.36 | 0.40 | 0.42 |
| 2. The Price Is Right 1 (CBS) | 0.32 | 0.36 | 0.41 |
| 3. Let’s Make a Deal 2 (CBS) | 0.25 | 0.24 | 0.30 |
| 4. The Young and the Restless (CBS) | 0.24 | 0.28 | 0.34 |
| — The Bold and the Beautiful (CBS) | 0.24 | 0.24 | 0.29 |
| 6. TODAY 3rd Hour (NBC) | 0.23 | 0.28 | 0.30 |
| — Let’s Make a Deal 1 (CBS) | 0.23 | 0.23 | 0.25 |
| 8. TODAY with Jenna & Friends (NBC) | 0.21 | 0.22 | 0.25 |
| 9. General Hospital (ABC) | 0.19 | 0.20 | 0.24 |
| — The View (ABC) | 0.19 | 0.20 | 0.21 |
| 11. Hollywood Squares (CBS) – R* | 0.18 | N/A | 0.18* |
| 12. GMA3: What You Need to Know (ABC) | 0.15 | 0.16 | 0.12 |
| — NBC News Daily (NBC) | 0.15 | 0.16 | 0.15 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2024 |
|---|---|---|---|
| 1. The Price Is Right 2 (CBS) | 0.51 | 0.58 | 0.60 |
| 2. The Price Is Right 1 (CBS) | 0.47 | 0.52 | 0.57 |
| 3. The Young and the Restless (CBS) | 0.45 | 0.50 | 0.51 |
| 4. TODAY 3rd Hour (NBC) | 0.40 | 0.44 | 0.49 |
| 5. The Bold and the Beautiful (CBS) | 0.39 | 0.41 | 0.41 |
| 6. Let’s Make a Deal 2 (CBS) | 0.34 | 0.34 | 0.41 |
| 7. TODAY with Jenna & Friends (NBC) | 0.33 | 0.34 | 0.41 |
| 8. General Hospital (ABC) | 0.31 | 0.35 | 0.43 |
| — The View (ABC) | 0.31 | 0.31 | 0.35 |
| 10. Let’s Make a Deal 1 (CBS) | 0.30 | 0.32 | 0.37 |
| 11. Hollywood Squares (CBS) – R* | 0.27 | N/A | 0.23* |
| 12. GMA3: What You Need to Know (ABC) | 0.24 | 0.25 | 0.22 |
| — NBC News Daily (NBC) | 0.24 | 0.25 | 0.25 |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.
Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
| R = Repeat | S = Special | P = Premiere |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
Summary (Preemptions/Schedule Changes)*
- On Thursday, January 30, several shows were preempted all or in part, including NBC News Daily, TODAY with Jenna & Friends, TODAY 3rd Hour, General Hospital, The View, Hollywood Squares and the second half-hour of The Price is Right. NBC programming in particularly were broken out on the day with their episodes excluded from their weekly and season averages.