With media companies seeking more ways for cross-platform planning, audience measurement, outcome measurement and optimization solutions, Nielsen, the long-time measurement leader for broadcast and cable television ratings, is currently in an ongoing contract dispute with CBS. While the two parties continue talks, the network is now utilizing Nielsen rival VideoAmp to measure the ratings performance for its shows.
According to Live+7 ratings data released by the measurement company, CBS’ daytime lineup is displaying substantial growth among Total Viewers just seven weeks into the young 2024-2025 broadcast television season (09/23/24 – 11/5/24).
Highlighted by game shows “The Price is Right” and “Let’s Make a Deal,” and soap operas “The Young and the Restless” and “The Bold and the Beautiful,” CBS remains the most-watched daytime network overall, averaging 3.83 million viewers, led by the most-watched program, “The Price is Right” (5.38 million), up +4% year-over-year.
Maintaining its lead as the most-watched daytime drama series, “The Young and the Restless” (5.09 million) placed second, up +5% year-over-year, while “The Bold and the Beautiful” (4.13 million) ranked third among all daytime shows and second among daytime dramas, up +5% year-over-year. Meanwhile, “Let’s Make a Deal” (3.34 million) is up +4% year-over-year.
Looking into the future, the new daytime drama series “Beyond the Gates” is expected to further the network’s lead in the daypart when it joins the CBS daytime lineup on Monday, February 24, 2025, where it’ll air weekdays at 2:00 p.m. ET/1:00 p.m. PT, replacing talk show “The Talk.”
Created by Michele Val Jean (“General Hospital,” “The Bold and the Beautiful”), who also serves as executive producer/showrunner and head writer, “Beyond the Gates” marks the first time ever that a one-hour daytime drama will feature a predominately Black cast and is the first daytime drama to premiere since “Passions” in 1999.
Outside of daytime, CBS’ “The Late Late Show with Stephen Colbert” (3.61 million), hosted by comedian Stephen Colbert, is up +16% year-over-year, retaining its lead as the most-watched late night series.
Note: Ratings data reported by Soap Opera Network each week has historically been via Nielsen.