“The 2024 Macy’s Thanksgiving Day Parade” on Thursday, November 28 averaged 31.3 million viewers across all platforms, up +10% compared to the year ago broadcast which averaged 28.5 million. This year’s telecast makes it the largest overall audience for the parade ever. The parade was hosted by Al Roker, Savannah Guthrie and Hoda Kotb.
On NBC alone, 23.6 million viewers tuned in during the live telecast (8:30 a.m. to noon), making the parade the most-watched entertainment show on linear television since ABC’s broadcast of the 2020 Academy Awards.
Additionally, the parade garnered a 5.4 rating in the key Adults 18-49 demo, making it the highest-rated telecast since ABC’s special broadcast of “New Year’s Rockin’ Eve with Ryan Seacrest” on December 31, 2021.
As for streaming, Peacock grew by +26% compared to last year’s parade.
“The Macy’s Thanksgiving Day Parade is an event in which we take enormous pride, and it’s an absolute joy to know that there was a record number of people watching across both NBC and Peacock,” said Jen Neal, Executive Vice President, Live Events and Specials, NBCU Entertainment. “The parade is a tradition like no other. Year after year, it’s the best way to kick off the holiday season, and we’re thrilled to be a part of it with our partners at Macy’s.”
Peter Kramer/NBC; Ralph Bavaro/NBC
“The Macy’s Thanksgiving Day Parade” is produced by Silent House Productions. Baz Halpin, Mark Bracco and Linda Gierahn serve as executive producers. Sacha Mueller is co-executive producer.
“The Macy’s Thanksgiving Day Parade is a beloved tradition that annually marks the beginning of the holiday season. Macy’s is honored to bring this iconic experience to life and create moments of inspiration and joy through world-class entertainment that only we can deliver for our customers and the nation,” said Will Coss, Executive Producer, Macy’s Thanksgiving Day Parade.
In addition to the parade, “The National Dog Show Presented by Purina,” which aired immediately after the parade, averaged 12.2 million viewers across all platforms. The special jumped +5% compared to last year’s telecast and was the most-watched edition since 2020.
Later in the evening, the “Sunday Night Football” game between the Miami Dolphins and Green Bay Packers delivered 26.6 million viewers across all platforms, marking a record third consecutive year in which the Thanksgiving night viewership topped 26 million viewers.
In late night, “The Tonight Show Starring Jimmy Fallon” drew 2.8 million viewers, its highest total viewers since last year’s Thanksgiving day telecast. Meanwhile, “Late Night with Seth Meyers” also delivered its highest total viewers (1.5 million) since last year’s Thanksgiving day telecast.