Ahead of the show’s launch of Season 5 on Monday, September 9, Wendy McMahon, president and CEO of CBS News and Stations and CBS Media Ventures, announced on Thursday that “The Drew Barrymore Show” has been renewed for a sixth season. Additionally, the Drew Barrymore-hosted talk show will see significant time period upgrades in seven of the top 20 markets.
“Drew is a one-of-a-kind talent who is an integral part of the CBS and Paramount family,” said McMahon in a statement. “This early renewal and upgrades are a testament to our commitment to ‘The Drew Barrymore Show’ and its loyal audience, who tune in every day to see Drew’s warmth, inquisitiveness and spontaneity.”
“The Drew Barrymore Show” will see upgrades on CBS stations in six markets, which include five of the top 10 markets, along with a station and time slot upgrade in Houston.
The show will air as an hour block at 9:00 a.m. following “CBS Mornings” in three markets, including #1 New York (WCBS), #5 Dallas (KTVT) and #8 Boston (WBZ). In three additional markets, the talk show will air as an hour block at 3:00 p.m., including #4 Philadelphia (KYW), #10 San Francisco (KPIX) and #18 (WFOR). In #6 Houston, the show is moving to NBC affiliate KPRC, airing in an hour block at 10:00 a.m.
“Over the last few seasons, stations have realized that ‘The Drew Barrymore Show’ is like no other series in daytime, bringing Drew’s brand of positivity and ad-friendly content to viewers on a consistent basis,” McMahon noted. “Many of these upgrades now pair ‘Drew’ with a ‘CBS Mornings’ lead-in, which has proven to be a powerful combination. This season, in markets where ‘Drew’ airs at 9:00 a.m., its ratings are +21% higher among total viewers when ‘CBS Mornings’ is the lead-in.”
During the show’s fourth season, it averaged 1.1 million viewers, with nearly 6 billion minutes watched this season. The series has shown strong momentum across local markets this season, growing viewership by +8% in the first quarter of 2024 over the prior quarter, outpacing its key talk competitors. The series also has significant reach on digital and social platforms, with Facebook growth accelerating by a whopping +600% year to year and Instagram engagements up by +72% year to year.
The Season 6 renewal will keep the daytime talk show on the air through at least the 2025-2026 television season.
Produced and distributed by CBS Media Ventures and filmed in New York City, nationally syndicated “The Drew Barrymore Show” is executive produced by Drew Barrymore and Jason Kurtz.