THE NUMBERS
Despite the Memorial Day holiday, during which most shows were coded as specials and are therefore not factored into the weekly averages except for “The Price is Right” (3.666 million / 4.246 million), the week of May 27-31, 2024 was not a good one for daytime broadcast.
Currently in its 15th season, “Let’s Make a Deal” (1.923 million / 2.293 million) hit a series low among Total Viewers, with the first half-hour falling below two million viewers for the first time and the second half-hour attracting numbers in line with what the first half-hour had been averaging for most of the season. Both half-hours had the biggest week-to-week decline among Total Viewers, losing -100,000 viewers and -92,000 viewers, respectively. Compared to the same week last year, the second half-hour was down -315,000 viewers and the first half-hour was down -292,000 viewers.
“The Young and the Restless” (2.975 million) hit a new season low among Total Viewers and saw the biggest year-to-year decline overall, dropping -333,000 viewers compared to the same week last year.
“General Hospital” (1.853 million) once again averaged less than two million viewers, marking the seventh consecutive week the show has done so and the 13th time this season. Additionally, the series hit a new season low among Total Viewers, tied its series low among unrounded Women 18-49 (0.18 rating) and tied its series low among unrounded Women 25-54 (0.31 rating).
For the ninth time this season (not including ties), “The View” (2.259 million) beat its network sibling among unrounded Women 18-49 (0.19 rating for “The View” vs. 0.18 rating for “General Hospital”). Speaking of “The View,” the daytime talk show was one of only three shows to see year-to-year growth among Total Viewers, adding +55,000 viewers compared to the same week last year. The other two shows seeing year-over-year growth were “The Talk”* (1.218 million; +14,000 viewers) and “NBC News Daily” (1.110 million; +111,000 viewers).
What follows is a breakdown of how the daytime broadcast shows performed during the week of May 27-31, 2024 in Women 18-49, Women 25-54, Households and Total Viewers, including a look at their performance during the comparable week last year. A closer look at the daytime soaps, including their daily performance breakdown in the demos, will be posted shortly.
Note: Households and Total Viewers for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna” were unavailable at press time.
Week of May 27-31, 2024 Rankers
Women 18-49 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.4 | 0.4 | 0.5 |
| — The Price is Right 1 (CBS) | 0.4 | 0.4 | 0.5 |
| 3. The Young and the Restless (CBS) | 0.3 | 0.3 | 0.4 |
| — Let’s Make a Deal 2 (CBS) | 0.3 | 0.3 | 0.3 |
| — The Bold and the Beautiful (CBS) | 0.3 | 0.3 | 0.3 |
| 6. TODAY 3rd Hour (NBC) | 0.2 | 0.3 | 0.3 |
| — Let’s Make a Deal 1 (CBS) | 0.2 | 0.2 | 0.3 |
| — TODAY with Hoda & Jenna (NBC) | 0.2 | 0.2 | 0.2 |
| — The View (ABC) | 0.2 | 0.2 | 0.3 |
| — General Hospital (ABC) | 0.2 | 0.2 | 0.3 |
| — The Talk (CBS) | 0.2 | 0.2 | NR* |
| 12. NBC News Daily (NBC) | 0.1 | 0.1 | 0.1 |
| — GMA3: What You Need to Know (ABC) | 0.1 | 0.1 | 0.2 |
Women 18-49 Rating (Unrounded)
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.43 | 0.38 | 0.52 |
| 2. The Price is Right 1 (CBS) | 0.38 | 0.35 | 0.46 |
| 3. The Young and the Restless (CBS) | 0.28 | 0.28 | 0.39 |
| 4. Let’s Make a Deal 2 (CBS) | 0.27 | 0.26 | 0.34 |
| 5. The Bold and the Beautiful (CBS) | 0.26 | 0.26 | 0.32 |
| 6. TODAY 3rd Hour (NBC) | 0.23 | 0.26 | 0.26 |
| — Let’s Make a Deal 1 (CBS) | 0.23 | 0.22 | 0.30 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.20 | 0.22 | 0.19 |
| 9. The View (ABC) | 0.19 | 0.18 | 0.26 |
| 10. General Hospital (ABC) | 0.18 | 0.19 | 0.28 |
| 11. The Talk (CBS) | 0.16 | 0.15 | NR* |
| 12. NBC News Daily (NBC) | 0.14 | 0.14 | 0.13 |
| 13. GMA3: What You Need to Know (ABC) | 0.12 | 0.14 | 0.19 |
Women 25-54 Rating (Rounded)
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.6 | 0.6 | 0.8 |
| 2. The Price is Right 1 (CBS) | 0.5 | 0.5 | 0.7 |
| — The Young and the Restless (CBS) | 0.5 | 0.5 | 0.6 |
| 4. The Bold and the Beautiful (CBS) | 0.4 | 0.4 | 0.5 |
| — TODAY 3rd Hour (NBC) | 0.4 | 0.4 | 0.4 |
| — Let’s Make a Deal 2 (CBS) | 0.4 | 0.4 | 0.5 |
| 7. Let’s Make a Deal 1 (CBS) | 0.3 | 0.3 | 0.4 |
| — TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.3 |
| — General Hospital (ABC) | 0.3 | 0.3 | 0.4 |
| — The View (ABC) | 0.3 | 0.3 | 0.4 |
| — The Talk (CBS) | 0.3 | 0.3 | 0.0 |
| 12. NBC News Daily (NBC) | 0.2 | 0.2 | 0.2 |
| — GMA3: What You Need to Know (ABC) | 0.2 | 0.2 | 0.3 |
Women 25-54 Rating (Unrounded)
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.62 | 0.58 | 0.76 |
| 2. The Price is Right 1 (CBS) | 0.52 | 0.51 | 0.68 |
| 3. The Young and the Restless (CBS) | 0.45 | 0.46 | 0.60 |
| 4. The Bold and the Beautiful (CBS) | 0.41 | 0.43 | 0.49 |
| 5. TODAY 3rd Hour (NBC) | 0.38 | 0.38 | 0.41 |
| 6. Let’s Make a Deal 2 (CBS) | 0.37 | 0.36 | 0.49 |
| 7. Let’s Make a Deal 1 (CBS) | 0.33 | 0.32 | 0.44 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.32 | 0.31 | 0.31 |
| 9. General Hospital (ABC) | 0.31 | 0.31 | 0.44 |
| 10. The View (ABC) | 0.27 | 0.28 | 0.35 |
| 11. The Talk (CBS) | 0.26 | 0.26 | NR* |
| 12. NBC News Daily (NBC) | 0.22 | 0.22 | 0.20 |
| 13. GMA3: What You Need to Know (ABC) | 0.19 | 0.23 | 0.26 |
Households
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.6 | 2.6 | 2.7 |
| 2. The Price is Right 1 (CBS) | 2.3 | 2.3 | 2.4 |
| 3. The Young and the Restless (CBS) | 2.0 | 2.0 | 2.2 |
| 4. The Bold and the Beautiful (CBS) | 1.7 | 1.7 | 1.9 |
| 5. The View (ABC) | 1.5 | 1.6 | 1.5 |
| 6. Let’s Make a Deal 2 (CBS) | 1.4 | 1.5 | 1.7 |
| 7. Let’s Make a Deal 1 (CBS) | 1.2 | 1.3 | 1.4 |
| — General Hospital (ABC) | 1.2 | 1.3 | 1.4 |
| 9. GMA3: What You Need to Know (ABC) | 0.8 | 0.8 | 0.9 |
| 10. The Talk (CBS) | 0.8 | 0.8 | 0.8* |
| 11. NBC News Daily (NBC) | 0.7 | 0.8 | 0.7 |
| N/A. TODAY 3rd Hour (NBC) | N/A | 1.2 | 1.2 |
| N/A. TODAY with Hoda & Jenna (NBC) | N/A | 0.9 | 1.0 |
Total Viewers (In Millions)
| Rank / Show / Network | This Week | Last Week | 2023 |
|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,246 | 4,166 | 4,251 |
| 2. The Price is Right 1 (CBS) | 3,666 | 3,628 | 3,729 |
| 3. The Young and the Restless (CBS) | 2,975 | 3,009 | 3,308 |
| 4. The Bold and the Beautiful (CBS) | 2,531 | 2,580 | 2,744 |
| 5. Let’s Make a Deal 2 (CBS) | 2,293 | 2,385 | 2,608 |
| 6. The View (ABC) | 2,259 | 2,289 | 2,204 |
| 7. Let’s Make a Deal 1 (CBS) | 1,923 | 2,023 | 2,215 |
| 8. General Hospital (ABC) | 1,853 | 1,903 | 2,102 |
| 9. GMA3: What You Need to Know (ABC) | 1,272 | 1,291 | 1,439 |
| 10. The Talk (CBS) | 1,218 | 1,247 | 1,204* |
| 11. NBC News Daily (NBC) | 1,110 | 1,136 | 999 |
| N/A. TODAY 3rd Hour (NBC) | N/A | 1,844 | 1,814 |
| NA. TODAY with Hoda & Jenna (NBC) | N/A | 1,336 | 1,360 |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television, each representing 1,250,000 homes as of the 2023-2024 television season.
Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
| R = Repeat | S = Special | P = Premiere |
| NR = Not Rated / Not Ranked | N/A = Not Available | * denotes further information |
Summary (Preemptions/Schedule Changes)*
- “The Bold and the Beautiful” was coded as a special on Monday, May 27 due to the Memorial Day Holiday. The show’s weekly average is based on four days (Tuesday, Wednesday, Thursday and Friday). On Friday, May 31, the show aired for just 10 minutes.
- “General Hospital” was coded as a special on Monday, May 27 due to the Memorial Day Holiday. The show’s weekly average is based on four days (Tuesday, Wednesday, Thursday and Friday).
- “GMA3: What You Need to Know” was coded as a special on Monday, May 27 due to the Memorial Day Holiday. On Friday, May 31, the show was broken out and aired for just 34 minutes. The show’s weekly average is based on four days (Tuesday, Wednesday, Thursday and Friday).
- “Let’s Make a Deal” was coded as a special on Monday, May 27 due to the Memorial Day Holiday. The show’s weekly average is based on four days (Tuesday, Wednesday, Thursday and Friday).
- “NBC News Daily” was preempted on Monday, May 27 due to NBC Sports coverage of the French Open. The show’s weekly average is based on four days (Tuesday, Wednesday, Thursday and Friday). On Friday, May 31, the show was broken out and aired for just 40 minutes.
- The second half-hour of “The Price is Right” was broken out on Friday, May 31 and aired for just 10 minutes. The show’s weekly average is based on five days (Monday-Friday).
- Due to last year’s WGA strike, “The Talk” aired repeats from May 12, 2023, through October 6, 2023. Year-over-year comparisons are based on repeat airings which do not factor into the show’s season average. The show was coded as a special on Monday, May 27 due to the Memorial Day Holiday. On Thursday, May 30, the show was broken out and aired for just 49 minutes. Its weekly average is based on four days (Tuesday, Wednesday, Thursday and Friday).
- “TODAY 3rd Hour” was coded as a special on Monday, May 27, due to the Memorial Day Holiday. The show’s weekly average is based on four days (Tuesday, Wednesday, Thursday and Friday).
- “TODAY with Hoda & Jenna” was coded as a special on Monday, May 27 due to the Memorial Day Holiday. The show was broken out on Friday, May 3, and its show’s weekly average is based on three days (Tuesday, Wednesday and Thursday).
- “The View” was coded as a special on Monday, May 27 due to the Memorial Day Holiday. On Friday, May 31, the show was broken out and aired for just 34 minutes. Its weekly average is based on four days (Tuesday, Wednesday, Thursday and Friday).
- “The Young and the Restless” was coded as a special on Monday, May 27 due to the Memorial Day Holiday. The show’s weekly average is based on four days (Tuesday, Wednesday, Thursday and Friday). On Friday, May 31, the show aired for just 55 minutes.
