THE NUMBERS
The week of September 25-29, 2023 officially marked the beginning of the 2023-2024 broadcast television season, and with it, the season premieres of “Let’s Make a Deal” and “The Price is Right,” among others.
In the case of “The Price is Right” (3.634 million / 4.171 million), the game show kicked off Season 52 with both half hours up over the same week last year among Total Viewers (+82,000 and +102,000, respectively) and flat in Households (2.3 / 2.6 rating). Meanwhile, the show was flat year-to-year in both Women 18-49 (0.4 rating) and Women 25-54 (0.6 rating).
“The View” (2.412 million) was the only other daytime broadcast series seeing year-to-year increases, up +245,000 viewers over its performance on the year ago week. In fact, “The View” also saw increases compared to its week ago (+152,000 viewers) and how it did two year earlier (+27,000 viewers), proving political discussions is the ABC show’s bread and butter.
“Let’s Make a Deal” (2.482 million / 2.130 million), which launched its 15th season on CBS, was down across the board compared to its year ago performance in Total Viewers (-61,000 and -117,000, respectively). The show was down or flat year-to-year in Households, Women 18-49 and Women 25-54 rating (see ratings charts below).
For the second consecutive week, “General Hospital” (2.047 million) saw week-to-week increases and was above the two million viewer mark.
“The Young and the Restless” (3.149 million) and “The Bold and the Beautiful” (2.666 million) were the only daytime broadcast shows to see an uptick among Total Viewers compared to their 2020 performances, with the hour-long soap seeing +202,000 more viewers while the half-hour soap saw a much smaller bump of +11,000 viewers over 2020.
What follows is a breakdown of how the daytime broadcast shows performed during the week of September 25-29, 2023 in Women 18-49 Rating, Women 25-54 Rating, Households and Total Viewers, including a look at their comparable performance in 2022, 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance breakdown in the demos, can be read here.
Note*: Officially, the demo ratings are sorted by the rounded figures released by Nielsen. We are separately providing the unrounded demos for informational purposes only. “NBC News Daily” 2021 and 2020 figures are compared to the performance of “Days of our Lives,” which moved to Peacock exclusively beginning September 12, 2022.
“The Talk”** aired repeats all week and is excluded from the rankings where shown. Any data points for the show listed below are for informational purposes only and will not factor into the show’s weekly or season average.
Week of September 25-29, 2023 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.4 | 0.4 | 0.4 | 0.5 | 0.5 |
| — The Price is Right (CBS) | 0.4 | 0.4 | 0.4 | 0.4 | 0.5 |
| — TODAY 3rd Hour (NBC) | 0.4 | 0.3 | 0.3 | 0.4 | 0.4 |
| 4. The Young and the Restless (CBS) | 0.3 | 0.3 | 0.4 | 0.4 | 0.4 |
| — TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 |
| — The Bold and the Beautiful (CBS) | 0.3 | 0.3 | 0.4 | 0.4 | 0.4 |
| — The View (ABC) | 0.3 | 0.3 | 0.3 | 0.3 | 0.4 |
| 8. General Hospital (ABC) | 0.2 | 0.3 | 0.3 | 0.4 | 0.4 |
| — Let’s Make a Deal 2 (CBS) | 0.2 | NR** | 0.3 | 0.3 | 0.4 |
| — Let’s Make a Deal 1 (CBS) | 0.2 | NR** | 0.2 | 0.3 | 0.3 |
| — GMA3: What You Need to Know (ABC) | 0.2 | 0.2 | 0.2 | 0.2 | 0.3 |
| — NBC News Daily (NBC) | 0.2 | 0.2 | 0.2 | 0.3* | 0.3* |
| NR. The Talk (CBS) – R** | NR** | NR** | 0.2 | 0.3 | 0.2 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.6 | 0.6 | 0.6 | 0.7 | 0.8 |
| — The Price is Right (CBS) | 0.6 | 0.6 | 0.5 | 0.6 | 0.7 |
| 3. TODAY 3rd Hour (NBC) | 0.5 | 0.5 | 0.6 | 0.6 | 0.7 |
| — The Young and the Restless (CBS) | 0.5 | 0.5 | 0.6 | 0.6 | 0.6 |
| 5. The Bold and the Beautiful (CBS) | 0.4 | 0.5 | 0.6 | 0.6 | 0.6 |
| — General Hospital (ABC) | 0.4 | 0.4 | 0.6 | 0.6 | 0.6 |
| — TODAY with Hoda & Jenna (NBC) | 0.4 | 0.4 | 0.5 | 0.4 | 0.5 |
| — The View (ABC) | 0.4 | 0.4 | 0.4 | 0.5 | 0.7 |
| — Let’s Make a Deal 2 (CBS) | 0.4 | NR** | 0.5 | 0.5 | 0.6 |
| 10. Let’s Make a Deal 1 (CBS) | 0.3 | NR** | 0.4 | 0.5 | 0.5 |
| 11. GMA3: What You Need to Know (ABC) | 0.3 | 0.3 | 0.3 | 0.3 | 0.5 |
| 12. NBC News Daily (NBC) | 0.2 | 0.3 | 0.3 | 0.4* | 0.5* |
| NR. The Talk (CBS) – R** | NR** | NR** | 0.3 | 0.3 | 0.4 |
Households
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.6 | NR** | 2.6 | 2.9 | 3.1 |
| 2. The Price is Right 1 (CBS) | 2.3 | NR** | 2.3 | 2.5 | 2.7 |
| 3. The Young and the Restless (CBS) | 2.1 | 2.1 | 2.3 | 2.4 | 2.1 |
| 4. The Bold and the Beautiful (CBS) | 1.8 | 1.8 | 2.0 | 2.0 | 2.0 |
| 5. The View (ABC) | 1.6 | 1.5 | 1.5 | 1.7 | 2.0 |
| — Let’s Make a Deal 2 (CBS) | 1.6 | NR** | 1.7 | 1.8 | 1.9 |
| 7. General Hospital (ABC) | 1.4 | 1.3 | 1.5 | 1.7 | 1.5 |
| — Let’s Make a Deal 1 (CBS) | 1.4 | NR** | 1.4 | 1.6 | 1.7 |
| 9. TODAY 3rd Hour (NBC) | 1.3 | N/A | 1.4 | 1.5 | 1.5 |
| 10. GMA3: What You Need to Know (ABC) | 1.0 | 0.9 | 1.1 | 1.1 | 1.1 |
| 11. TODAY with Hoda & Jenna (NBC) | 0.9 | N/A | 1.0 | 1.1 | 1.1 |
| 12. NBC News Daily (NBC) | 0.8 | 0.8 | 0.8 | 1.2* | 1.2* |
| N/A. The Talk (CBS) – R** | N/A | N/A | 0.9 | 1.0 | 1.1 |
Total Viewers (in millions)
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,171 | NR** | 4,069 | 4,533 | 4,687 |
| 2. The Price is Right 1 (CBS) | 3,634 | NR** | 3,552 | 3,945 | 4,102 |
| 3. The Young and the Restless (CBS) | 3,149 | 3,064 | 3,300 | 3,487 | 2,947 |
| 4. The Bold and the Beautiful (CBS) | 2,666 | 2,667 | 2,867 | 2,910 | 2,655 |
| 5. Let’s Make a Deal 2 (CBS) | 2,482 | NR** | 2,599 | 2,821 | 2,894 |
| 6. The View (ABC) | 2,412 | 2,260 | 2,167 | 2,385 | 2,764 |
| 7. Let’s Make a Deal 1 (CBS) | 2,130 | NR** | 2,191 | 2,462 | 2,559 |
| 8. General Hospital (ABC) | 2,047 | 2,016 | 2,165 | 2,412 | 2,066 |
| 9. TODAY 3rd Hour (NBC) | 1,907 | N/A | 1,998 | 2,089 | 2,146 |
| 10. GMA3: What You Need to Know (ABC) | 1,463 | 1,424 | 1,605 | 1,596 | 1,568 |
| 11. TODAY with Hoda & Jenna (NBC) | 1,337 | N/A | 1,447 | 1,515 | 1,453 |
| 12. The Talk (CBS) – R** | 1,119 | N/A | 1,384 | 1,392 | 1,455 |
| 13. NBC News Daily (NBC) | 1,113 | 1,075 | 1,121 | 1,697* | 1,723* |
Women 18-49 Rating Unrounded (Does Not Count)
| Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.41 | 0.40 | 0.42 | 0.47 | 0.52 |
| The Price is Right (CBS) | 0.38 | 0.38 | 0.35 | 0.44 | 0.47 |
| TODAY 3rd Hour (NBC) | 0.36 | 0.32 | 0.34 | 0.38 | 0.44 |
| The Young and the Restless (CBS) | 0.28 | 0.32 | 0.35 | 0.40 | 0.38 |
| TODAY with Hoda & Jenna (NBC) | 0.27 | 0.25 | 0.29 | 0.28 | 0.31 |
| The Bold and the Beautiful (CBS) | 0.25 | 0.29 | 0.36 | 0.36 | 0.37 |
| The View (ABC) | 0.25 | 0.27 | 0.30 | 0.30 | 0.44 |
| General Hospital (ABC) | 0.24 | 0.26 | 0.34 | 0.35 | 0.39 |
| Let’s Make a Deal 2 (CBS) | 0.23 | NR** | 0.30 | 0.34 | 0.37 |
| Let’s Make a Deal 1 (CBS) | 0.20 | NR** | 0.23 | 0.32 | 0.34 |
| GMA3: What You Need to Know (ABC) | 0.17 | 0.17 | 0.23 | 0.22 | 0.31 |
| NBC News Daily (NBC) | 0.16 | 0.15 | 0.19 | 0.25* | 0.32* |
| The Talk (CBS) – R** | NR** | NR** | 0.18 | 0.25 | 0.23 |
Women 25-54 Rating Unrounded (Does Not Count)
| Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.60 | 0.61 | 0.63 | 0.68 | 0.83 |
| The Price is Right (CBS) | 0.56 | 0.55 | 0.54 | 0.62 | 0.74 |
| TODAY 3rd Hour (NBC) | 0.51 | 0.51 | 0.56 | 0.55 | 0.65 |
| The Young and the Restless (CBS) | 0.45 | 0.54 | 0.61 | 0.63 | 0.62 |
| The Bold and the Beautiful (CBS) | 0.41 | 0.46 | 0.59 | 0.57 | 0.60 |
| General Hospital (ABC) | 0.40 | 0.43 | 0.55 | 0.62 | 0.63 |
| TODAY with Hoda & Jenna (NBC) | 0.39 | 0.39 | 0.45 | 0.44 | 0.48 |
| The View (ABC) | 0.38 | 0.40 | 0.44 | 0.46 | 0.66 |
| Let’s Make a Deal 2 (CBS) | 0.37 | NR** | 0.48 | 0.50 | 0.57 |
| Let’s Make a Deal 1 (CBS) | 0.33 | NR** | 0.40 | 0.46 | 0.53 |
| GMA3: What You Need to Know (ABC) | 0.27 | 0.29 | 0.34 | 0.34 | 0.48 |
| NBC News Daily (NBC) | 0.24 | 0.25 | 0.29 | 0.37* | 0.49* |
| The Talk (CBS) – R** | NR** | NR** | 0.28 | 0.34 | 0.35 |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m. and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
**Notable Preemptions/Schedule Changes
- “The View” aired an amended telecast on Friday, September 29, 2023 which was retitled to “View.” The episode is excluded from the weekly and season averages. The show’s weekly average is based on four days (Monday-Thursday).
