THE NUMBERS
During the second week of the 2023-2024 broadcast television season (October 2-6, 2023), “The Bold and the Beautiful” (2.723 million), “TODAY with Hoda & Jenna” (1.396 million) and “NBC News Daily” (1.160 million) were the only daytime shows to see improvement week-to-week in Total Viewers. In the case of the half-hour soap, the show was up +57,000 viewers with the final hour of the “TODAY” franchise was up +59,000 viewers week-to-week. Meanwhile, the “Days of our Lives” time slot replacement was up +47,000 viewers.
Speaking of “NBC News Daily,” the show was up year-to-year among viewers (+91,000) and was flat or up slightly in both Women 18-49 and Women 25-54 rating, one of just three shows to see increases among the former demo and one of two shows in the latter demo compared to the same week last year. “NBC News Daily” also saw year-to-year improvement among Households, hitting a 0.8 rating (+0.1).
After hitting a season high last week, “The View” (2.320 million) was down week-to-week but still managed to see improvement over the same week last year in Total Viewers (+98,000) and over the comparable week in 2021 (+5,000 viewers). “The View” was also up year-to-year among Households, hitting a 1.6 rating (+0.1).
“General Hospital” (2.036 million) and “The Young and the Restless” (3.131 million) were the only daytime broadcast shows to see an increase in Total Viewers compared to their performances during the same week three years earlier (2020). Among the all-important Women 18-49 demo, “General Hospital” once again tied its series low (0.2 rating), primarily due to Nielsen counting two last-minute repeat episodes that aired in West Coast markets on Tuesday, October 3 and Wednesday, October 4 – ABC aired Major League Baseball Playoff Games on both days during the show’s regular time slot on the East coast.
What follows is a breakdown of how the daytime broadcast shows performed during the week of October 2-6, 2023 in Women 18-49 Rating, Women 25-54 Rating, Households and Total Viewers, including a look at their comparable performance in 2022, 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance breakdown in the demos, can be read here.
Note*: Officially, the demo ratings are sorted by the rounded figures released by Nielsen. We are providing the unrounded demos for informational purposes only. “NBC News Daily” 2021 and 2020 figures are compared to the performance of “Days of our Lives,” which moved to Peacock exclusively beginning September 12, 2022.
“The Talk”** aired repeats all week and is excluded from the rankings where shown. Any data points for the show listed below are for informational purposes only and will not factor into the show’s weekly or season average.
Week of October 2-6, 2023 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.4 | 0.4 | 0.4 | 0.5 | 0.5 |
| — The Price is Right (CBS) | 0.4 | 0.4 | 0.4 | 0.5 | 0.5 |
| 3. TODAY 3rd Hour (NBC) | 0.3 | 0.4 | 0.3 | 0.4 | 0.5 |
| — The Young and the Restless (CBS) | 0.3 | 0.3 | 0.3 | 0.4 | 0.4 |
| — The Bold and the Beautiful (CBS) | 0.3 | 0.3 | 0.3 | 0.4 | 0.4 |
| — TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 |
| — The View (ABC) | 0.3 | 0.3 | 0.3 | 0.3 | 0.4 |
| — Let’s Make a Deal 2 (CBS) | 0.3 | 0.2 | 0.3 | 0.4 | 0.3 |
| 9. Let’s Make a Deal 1 (CBS) | 0.2 | 0.2 | 0.2 | 0.3 | 0.3 |
| — NBC News Daily (NBC) | 0.2 | 0.2 | 0.2 | 0.2* | 0.3* |
| — General Hospital (ABC) | 0.2 | 0.2 | 0.3 | 0.3 | 0.4 |
| — GMA3: What You Need to Know (ABC) | 0.2 | 0.2 | 0.2 | 0.2 | 0.3 |
| NR. The Talk (CBS) – R** | NR.** | NR.** | 0.2 | 0.3 | 0.2 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.6 | 0.6 | 0.6 | 0.7 | 0.8 |
| 2. The Price is Right (CBS) | 0.5 | 0.6 | 0.6 | 0.7 | 0.8 |
| — TODAY 3rd Hour (NBC) | 0.5 | 0.5 | 0.5 | 0.6 | 0.7 |
| — The Young and the Restless (CBS) | 0.5 | 0.5 | 0.6 | 0.7 | 0.7 |
| 5. The View (ABC) | 0.4 | 0.4 | 0.4 | 0.4 | 0.7 |
| — TODAY with Hoda & Jenna (NBC) | 0.4 | 0.4 | 0.4 | 0.4 | 0.5 |
| — The Bold and the Beautiful (CBS) | 0.4 | 0.4 | 0.6 | 0.6 | 0.7 |
| — Let’s Make a Deal 2 (CBS) | 0.4 | 0.4 | 0.4 | 0.5 | 0.6 |
| 9. Let’s Make a Deal 1 (CBS) | 0.3 | 0.3 | 0.4 | 0.5 | 0.5 |
| — General Hospital (ABC) | 0.3 | 0.4 | 0.5 | 0.5 | 0.6 |
| — GMA3: What You Need to Know (ABC) | 0.3 | 0.3 | 0.3 | 0.3 | 0.5 |
| — NBC News Daily (NBC) | 0.3 | 0.2 | 0.2 | 0.4* | 0.5* |
| NR. The Talk (CBS) – R** | NR.** | NR.** | 0.3 | 0.4 | 0.4 |
Households
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| The Price is Right 2 (CBS) | 2.6 | 2.6 | 2.7 | 2.9 | 3.2 |
| The Price is Right 1 (CBS) | 2.3 | 2.3 | 2.4 | 2.6 | 2.8 |
| The Young and the Restless (CBS) | 2.1 | 2.1 | 2.2 | 2.5 | 2.3 |
| The Bold and the Beautiful (CBS) | 1.8 | 1.8 | 1.9 | 2.0 | 2.2 |
| Let’s Make a Deal 2 (CBS) | 1.6 | 1.6 | 1.7 | 1.9 | 2.0 |
| The View (ABC) | 1.6 | 1.6 | 1.5 | 1.6 | 2.2 |
| General Hospital (ABC) | 1.4 | 1.4 | 1.5 | 1.5 | 1.5 |
| Let’s Make a Deal 1 (CBS) | 1.4 | 1.4 | 1.5 | 1.6 | 1.8 |
| TODAY 3rd Hour (NBC) | 1.3 | 1.3 | 1.4 | N/A | 1.6 |
| TODAY with Hoda & Jenna (NBC) | 0.9 | 0.9 | 1.1 | N/A | 1.1 |
| GMA3: What You Need to Know (ABC) | 0.9 | 1.0 | 1.0 | 1.1 | 1.2 |
| NBC News Daily (NBC) | 0.8 | 0.8 | 0.7 | 1.1* | 1.2* |
| The Talk (CBS) – R** | 0.8 | 0.8 | 0.9 | 1.0 | 1.2 |
Total Viewers (in millions)
| Rank / Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| The Price is Right 2 (CBS) | 4,069 | 4,171 | 4,293 | 4,626 | 4,707 |
| The Price is Right 1 (CBS) | 3,540 | 3,634 | 3,774 | 4,084 | 4,124 |
| The Young and the Restless (CBS) | 3,131 | 3,149 | 3,297 | 3,604 | 3,078 |
| The Bold and the Beautiful (CBS) | 2,723 | 2,666 | 2,897 | 2,974 | 2,929 |
| Let’s Make a Deal 2 (CBS) | 2,435 | 2,482 | 2,650 | 2,885 | 2,916 |
| The View (ABC) | 2,320 | 2,412 | 2,222 | 2,315 | 3,009 |
| Let’s Make a Deal 1 (CBS) | 2,093 | 2,130 | 2,224 | 2,452 | 2,540 |
| General Hospital (ABC) | 2,036 | 2,047 | 2,119 | 2,185 | 2,023 |
| TODAY 3rd Hour (NBC) | 1,848 | 1,907 | 1,973 | N/A | 2,240 |
| GMA3: What You Need to Know (ABC) | 1,396 | 1,463 | 1,546 | 1,542 | 1,700 |
| TODAY with Hoda & Jenna (NBC) | 1,396 | 1,337 | 1,544 | N/A | 1,509 |
| NBC News Daily (NBC) | 1,160 | 1,113 | 1,069 | 1,619* | 1,713* |
| The Talk (CBS) – R** | 1,106 | 1,119 | 1,357 | 1,393 | 1,619 |
Women 18-49 Rating Unrounded (Does Not Count)
| Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.39 | 0.41 | 0.39 | 0.51 | 0.54 |
| The Price is Right (CBS) | 0.35 | 0.38 | 0.37 | 0.46 | 0.50 |
| TODAY 3rd Hour (NBC) | 0.33 | 0.36 | 0.30 | 0.41 | 0.48 |
| The Young and the Restless (CBS) | 0.30 | 0.28 | 0.32 | 0.41 | 0.39 |
| The Bold and the Beautiful (CBS) | 0.28 | 0.25 | 0.31 | 0.35 | 0.37 |
| TODAY with Hoda & Jenna (NBC) | 0.27 | 0.27 | 0.25 | 0.30 | 0.31 |
| The View (ABC) | 0.27 | 0.25 | 0.30 | 0.30 | 0.44 |
| Let’s Make a Deal 2 (CBS) | 0.25 | 0.23 | 0.26 | 0.37 | 0.34 |
| Let’s Make a Deal 1 (CBS) | 0.22 | 0.20 | 0.23 | 0.32 | 0.30 |
| NBC News Daily (NBC) | 0.19 | 0.16 | 0.16 | 0.23* | 0.34* |
| General Hospital (ABC) | 0.18 | 0.24 | 0.26 | 0.31 | 0.37 |
| GMA3: What You Need to Know (ABC) | 0.17 | 0.17 | 0.18 | 0.23 | 0.32 |
| The Talk (CBS) – R** | NR.** | NR.** | 0.16 | 0.25 | 0.24 |
Women 25-54 Rating Unrounded (Does Not Count)
| Show / Network | This Week | Last Week | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| The Price is Right 2 (CBS) | 0.56 | 0.60 | 0.64 | 0.74 | 0.83 |
| The Price is Right (CBS) | 0.49 | 0.56 | 0.59 | 0.68 | 0.77 |
| TODAY 3rd Hour (NBC) | 0.48 | 0.51 | 0.49 | 0.60 | 0.69 |
| The Young and the Restless (CBS) | 0.45 | 0.45 | 0.57 | 0.68 | 0.66 |
| The View (ABC) | 0.40 | 0.38 | 0.44 | 0.43 | 0.69 |
| TODAY with Hoda & Jenna (NBC) | 0.39 | 0.39 | 0.40 | 0.43 | 0.45 |
| The Bold and the Beautiful (CBS) | 0.38 | 0.41 | 0.56 | 0.58 | 0.65 |
| Let’s Make a Deal 2 (CBS) | 0.35 | 0.37 | 0.43 | 0.52 | 0.55 |
| Let’s Make a Deal 1 (CBS) | 0.33 | 0.33 | 0.38 | 0.47 | 0.47 |
| General Hospital (ABC) | 0.31 | 0.40 | 0.46 | 0.50 | 0.57 |
| GMA3: What You Need to Know (ABC) | 0.31 | 0.27 | 0.29 | 0.32 | 0.50 |
| NBC News Daily (NBC) | 0.29 | 0.24 | 0.24 | 0.36* | 0.50* |
| The Talk (CBS) – R** | NR.** | NR.** | 0.28 | 0.36 | 0.38 |
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m. and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
**Notable Preemptions/Schedule Changes
- “General Hospital” was amended on Tuesday, October 3 and Wednesday, October 4, due to ABC’s airing of Major League Baseball Playoff Games. Despite the last-minute nature of the network’s scheduling, wherein repeats aired in markets not impacted by sports, the show’s weekly average was counted by Nielsen as five days. As a result, the show tied its series low in Women 18-49 rating (0.2 rounded / 0.18 in actuals).
- “GMA3: What You Need to Know” was broken out on Tuesday, October 3 and Wednesday, October 4, due to ABC’s airing of Major League Baseball Playoff Games. The show’s weekly average is based on three days (Monday, Thursday and Friday).
- “NBC News Daily” was amended on Tuesday, October 3. The show’s weekly average is based on four days (Monday, Wednesday, Thursday and Friday).
