Less than a month since NBCUniversal announced that Xfinity subscribers would have to start paying for Peacock after receiving the Premium package for free since the streaming service’s launch in 2020, comes word that the platform’s monthly and annual price plans are going up, effective immediately for new subscribers and starting on or after August 17 for existing users.
The cost for a Peacock Premium subscription will now cost $5.99/mo vs. $4.99/mo previously. Similarly, an annual subscription will now cost $59.99/year vs. $49.99/year previously. Additionally, the Premium Plus subscription goes up to $11.99 a month, a bump of $2.00 from the previous $9.99/mo. A yearly plan also jumps up, costing $20.00 more annually ($119.99/year vs. $99.99/year). Premium Plus Add-On pricing goes up $1.00 (from $5.00/mo to $6.00/mo).
The Premium subscription, which remains the most popular offering, will continue to provide customers access to stream 80,000+ hours of the best in TV, movies, and sports, along with New & Hit Shows, Films & Originals, LIVE Sports & Events, Current NBC & Bravo Shows and 50+ Always-On Channels. Meanwhile, the Premium Plus package will provide everything in Premium but also includes No Ads (Limited Exclusions*), Download & Watch Select Titles Offline and access to Your Local NBC Channel LIVE, 24/7.
In an email sent to current subscribers, Peacock notes, “As a current subscriber, you’ll receive one additional month at the current price. The new pricing will be effective on your next billing date on or after August 17, 2023.”
For those who are currently receiving Peacock on an offer, such as the $1.99/mo or $19.99/annual subscription options provided in September 2022 when “Days of our Lives” became a Peacock exclusive series or when NBCUniversal programming from brands such as NBC, Bravo, USA Network, et al. became available as next day offerings after the Hulu deal expired, don’t fret: “Your promotional pricing will continue through the end of the promotional period.” However, “if you are on an offer and upgraded to Premium Plus for $5/mo., your price for the Premium Plus Add-On will increase to $6/mo., effective on your next billing date on or after August 17.
As of the first quarter of 2023, Peacock had approximately 22 million subscribers, placing it well behind rivals Disney+, Paramount+, Max (formerly HBO Max) and Hulu. Updated subscriber numbers will be reported later this year, the first which will show how many subscribers the service may have lost since dropping Xfinity subscribers who received access at no extra cost.
Check out the new price plan for Peacock below.
Peacock subscribers looking to manage or cancel their subscription, they can do so by logging into Peacock and visiting their Account page. For more information on how to cancel, visit the Peacock Cancellation page.
*Due to streaming rights, a small amount of programming will still contain ads (Peacock channels, events and a few shows and movies).