THE NUMBERS
During the week of May 23-27, 2022, “The View” (2.420 million), “GMA3: What You Need to Know” (1.680 million) and “The Talk” (1.619 million) experienced the strongest week-to-week gains with the ABC chatfest up +227,000 week-to-week and up +171,000 viewers compared to the same week last year. The second half-hour of “Let’s Make a Deal” (2.775 million) also saw week-to-week gains, +4,000 viewers compared to one week earlier. The show was down a mere -3,000 viewers versus its performance during the same week last year, however.
“The Bold and the Beautiful” (3.097 million) and “The Young and the Restless” (3.473 million) continue seeing massive year-to-year increases, up +357,000 and +260,000, respectively, compared to the same week last year. In fact, compared to their fifth consecutive week of classic episodes (reruns) in 2020, both soaps are seeing an increase of up to 1.5 million viewers each.
“General Hospital” (2.088 million) saw a big drop in viewers week-to-week, and a rare year-to-year decline, due to airing a rerun on Wednesday, May 25 in place of an original as a result of ongoing ABC News coverage from Uvalde, Texas. The rerun was included in the show’s weekly average.
With several preemptions impacting its airing schedule due to ongoing NBC News coverage from Uvalde, Texas, “Days of our Lives” (1.593 million) saw the biggest week-to-week drop of any daytime broadcast series, down -164,000 viewers, and fell behind both “GMA3: What You Need to Know” and “The Talk” in Total Viewers.
What follows is a breakdown of how the daytime broadcast shows performed during the week of May 23-27, 2022 in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a look at their comparable performance in 2021 and 2020, respectively. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.
Notes: Viewing levels were hitting multi-year highs in 2020 during the initial shutdown of the country due to COVID-19. “The Bold and the Beautiful” and “The Young and the Restless” began their months-long era of classic episodes which continued through late July 2020 and early August 2020, respectively. Comparable 2020 figures for “General Hospital” will return in August as the show aired reruns for most of the summer that year and was not rated (NR) by Nielsen.
Comparable 2020 figures for “GMA3: What Need to Know” are based on the performance of “Pandemic: What You Need to Know.” The current iteration was rebranded effective June 2020.
Week Of May 23-27, 2022 Rankers
Women 18-49 Rating
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.5/10 | 0.5 | 0.5 | 0.5 |
| 2. The Price is Right 1 (CBS) | 0.4/8 | 0.4 | 0.4 | 0.5 |
| 2. The Young and the Restless (CBS) | 0.4/7 | 0.4 | 0.5 | 0.3** |
| 4. The Bold and the Beautiful (CBS) | 0.3/7 | 0.4 | 0.4 | 0.2** |
| 4. TODAY 3rd Hour (NBC) | 0.3 | 0.4 | 0.4 | 0.6 |
| 4. Let’s Make a Deal 2 (CBS) | 0.3/7 | 0.3 | 0.3 | 0.4 |
| 4. The View (ABC) | 0.3/6 | 0.3 | 0.4 | 0.4 |
| 4. General Hospital (ABC) | 0.3/6 | 0.3 | 0.3 | NR |
| 4. Days of our Lives (NBC) | 0.3/5 | 0.3 | 0.3 | 0.4 |
| 4. Let’s Make a Deal 1 (CBS) | 0.3/5 | 0.3 | 0.3 | 0.3 |
| 4. TODAY with Hoda & Jenna (NBC) | 0.3 | 0.3 | 0.3 | 0.4 |
| 4. GMA3: What You Need to Know (ABC) | 0.3/5 | 0.2 | 0.3 | 0.3 |
| 13. The Talk (CBS) | 0.2/3 | 0.2 | 0.2 | 0.2 |
Women 25-54 Rating
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 0.7/11 | 0.8 | 0.7 | 0.8 |
| 2. The Young and the Restless (CBS) | 0.6/9 | 0.7 | 0.7 | 0.4** |
| 2. The Price is Right 1 (CBS) | 0.6/9 | 0.7 | 0.6 | 0.8 |
| 2. The Bold and the Beautiful (CBS) | 0.6/8 | 0.7 | 0.7 | 0.4** |
| 5. TODAY 3rd Hour (NBC) | 0.5 | 0.5 | 0.6 | 0.9 |
| 5. Let’s Make a Deal 2 (CBS) | 0.5/7 | 0.5 | 0.5 | 0.6 |
| 5. General Hospital (ABC) | 0.5/6 | 0.5 | 0.5 | NR |
| 8. The View (ABC) | 0.4/7 | 0.4 | 0.5 | 0.7 |
| 8. Let’s Make a Deal 1 (CBS) | 0.4/6 | 0.5 | 0.4 | 0.5 |
| 8. TODAY with Hoda & Jenna (NBC) | 0.4 | 0.4 | 0.4 | 0.6 |
| 8. Days of our Lives (NBC) | 0.4/5 | 0.4 | 0.4 | 0.5 |
| 12. GMA3: What You Need to Know (ABC) | 0.3/5 | 0.3 | 0.3 | 0.5 |
| 12. The Talk (CBS) | 0.3/4 | 0.3 | 0.3 | 0.3 |
Households
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 2.8/14 | 2.7 | 2.8 | 3.5 |
| 2. The Price is Right 1 (CBS) | 2.5/12 | 2.5 | 2.5 | 3.2 |
| 3. The Young and the Restless (CBS) | 2.3/11 | 2.4 | 2.3 | 1.5** |
| 4. The Bold and the Beautiful (CBS) | 2.1/10 | 2.1 | 1.9 | 1.3** |
| 5. Let’s Make a Deal 2 (CBS) | 1.8/9 | 1.7 | 1.8 | 2.3 |
| 6. The View (ABC) | 1.7/8 | 1.5 | 1.6 | 2.1 |
| 7. Let’s Make a Deal 1 (CBS) | 1.5/8 | 1.5 | 1.6 | 2.0 |
| 8. General Hospital (ABC) | 1.4/7 | 1.5 | 1.5 | NR |
| 8. TODAY 3rd Hour (NBC) | 1.4 | 1.3 | N/A | 2.0 |
| 10. Days of our Lives (NBC) | 1.1/5 | 1.2 | 1.1 | 1.3 |
| 10. GMA3: What You Need to Know (ABC) | 1.1/5 | 1.0 | 1.0 | 1.3 |
| 10. The Talk (CBS) | 1.1/5 | 1.0 | 0.9 | 1.1 |
| 13. TODAY with Hoda & Jenna (NBC) | 1.0 | 1.0 | 1.4 |
Total Viewers
| Rank / Show / Network | This Week | Last Week | 2021 | 2020 |
|---|---|---|---|---|
| 1. The Price is Right 2 (CBS) | 4,398,000 | 4,409,000 | 4,318,000 | 5,027,000 |
| 2. The Price is Right 1 (CBS) | 3,820,000 | 3,881,000 | 3,820,000 | 4,542,000 |
| 3. The Young and the Restless (CBS) | 3,473,000 | 3,503,000 | 3,213,000 | 2,018,000** |
| 4. The Bold and the Beautiful (CBS) | 3,097,000 | 3,181,000 | 2,740,000 | 1,640,000** |
| 5. Let’s Make a Deal 2 (CBS) | 2,775,000 | 2,771,000 | 2,778,000 | 3,301,000 |
| 6. The View (ABC) | 2,420,000 | 2,193,000 | 2,249,000 | 2,779,000 |
| 7. Let’s Make a Deal 1 (CBS) | 2,405,000 | 2,425,000 | 2,371,000 | 2,810,000 |
| 8. General Hospital (ABC) | 2,088,000 | 2,244,000 | 2,123,000 | NR |
| 9. TODAY 3rd Hour (NBC) | 1,942,000 | 1,930,000 | N/A | 2,675,000 |
| 10. GMA3: What You Need to Know (ABC) | 1,680,000 | 1,513,000 | 1,452,000 | 1,803,000 |
| 11. The Talk (CBS) | 1,619,000 | 1,499,000 | 1,246,000 | 1,347,000 |
| 12. Days of our Lives (NBC) | 1,593,000 | 1,757,000 | 1,593,000 | 1,815,000 |
| 13. TODAY with Hoda & Jenna (NBC) | 1,450,000 | 1,460,000 | N/A | 1,905,000 |
Note: The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m. – 3:00 a.m, and are courtesy of Nielsen. Household ratings are the percentage of TV homes in the U.S. tuned into television.
*Notable Preemptions/Schedule Changes
- “The Bold and the Beautiful” was preempted nationally on Wednesday, May 25 due to ongoing CBS News coverage from Uvalde, Texas. The episode originally slated to air on 5/25 was moved to Thursday, May 26. The show’s weekly average is based on four days (Monday, Tuesday, Thursday and Friday).
- “Days of our Lives” aired for just 34 minutes on Tuesday, May 24 and 31 minutes on Wednesday, May 25 due to ongoing NBC News coverage from Uvalde, Texas. The show was also interrupted on Friday, May 27 when it aired for just 41 minutes due to NBC News coverage.
- “General Hospital” aired a rerun on Wednesday, May 26 due to ongoing ABC News coverage from Uvalde, Texas. The repeat episode was included in the show’s weekly average even though it aired for just 30 minutes. The soap was also interrupted on Thursday, May 26 when it aired for just 29 minutes.
- “GMA3: What You Need to Know” aired for just 31 minutes on Wednesday, May 25 due to ongoing ABC News coverage from Uvalde, Texas.
- “TODAY 3rd Hour” weekly average is based on four days (Monday through Thursday).
- “TODAY with Hoda & Jenna” was retitled to “TODAY Hoda & Jenna-HJ” on Wednesday, May 25 and Friday, May 27 due to ongoing NBC News coverage from Uvalde, Texas. The show aired for just 31 minutes on 5/25 and 48 minutes on 5/27. The show’s average is based on three days (Monday, Tuesday and Thursday).
- “The Price is Right” second half-hour was excluded from the show’s weekly average which is based on four days (Monday, Tuesday, Thursday and Friday).
- “The Talk” aired for just 47 minutes on Tuesday, May 24 due to CBS News coverage from Uvalde, Texas. The show was also interrupted on Thursday, May 26 when it aired for just 32 minutes due to ongoing CBS News coverage.
- “The View” aired for just 31 minutes on Wednesday, May 25 due to ongoing ABC News coverage from Uvalde, Texas. The show was retitled to “VIEW-ABC 5/27” on Friday, May 27 due to Memorial Day weekend. The retitled telecast is excluded from the show’s weekly average which is based on four days (Monday through Thursday).
