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‘The View’ Hits Season Low in Total Viewers and Key Sales Demos During Full Week of Whoopi Goldberg’s Suspension

Without moderator Whoopi Goldberg who was out due to suspension, ABC's "The View" hit a season low in Total Viewers, Women 18-49 and Women 25-54 rating.

‘The View’ Hits Season Low in Total Viewers and Key Sales Demos During Full Week of Whoopi Goldberg’s Suspension

Without moderator Whoopi Goldberg who was out due to suspension, ABC's "The View" hit a season low in Total Viewers, Women 18-49 and Women 25-54 rating.

According to the latest figures released by Nielsen, “The View” experienced a season low in Total Viewers, Women 18-49 and Women 25-54 rating during the week of February 7-11, 2022, the only full week without the show’s moderator Whoopi Goldberg after she was suspended for comments she made on the Monday, January 31 broadcast. “If you’re going to do this, then let’s be truthful about it,” Goldberg said at the time. “Because the Holocaust isn’t about race. No, it’s not about race.” Goldberg and her co-hosts were discussing a Tennessee school district banning Art Spiegelman’s novel “Maus” from being taught in schools.

Goldberg later apologized for her comments, stating she “misspoke” and that the Holocaust “is indeed about race, because Hitler and the Nazis considered the Jews to be an inferior race. Now, words matter — and mine are no exception. I regret my comments, and I stand corrected. I also stand with the Jewish people.” She received condemnation from the likes of the Anti-Defamation League, the US Holocaust Museum and the Auschwitz Memorial, among countless other organizations and people around the world.

Despite apologizing, Goldberg received a two-week suspension by ABC News which produces the daytime talk show. “Effective immediately, I am suspending Whoopi Goldberg for two weeks for her wrong and hurtful comments. While Whoopi has apologized, I’ve asked her to take time to reflect and learn about the impact of her comments. The entire ABC News organization stands in solidarity with our Jewish colleagues, friends, family and communities,” said Kim Godwin, President, ABC News, in announcing Goldberg’s suspension.

The View, Season 25, ABC, ABC News
“The View”
Courtesy of ABC News

Set to co-star in the upcoming second season of the Paramount+ original series, “Picard,” reprising her role as Guinan from “Star Trek: The Next Generation,” Goldberg had been off “The View” starting with the Wednesday, February 2 broadcast through Friday, February 11. She returned on Monday, February 14, telling viewers, “We’re going to keep having tough conversations. And in part, because this is what we’ve been hired to do. And it’s not always pretty, as I said, and it is not always as other people would like to hear. But it is an honor to sit at this table and be able to have these conversations, because they are important. They are important to us as a nation and to us more so as a human entity.”

For the week of February 7-11, 2022, “The View” averaged just 2.195 million viewers, placing it ahead of “General Hospital,” “TODAY with Hoda & Jenna,” “GMA3: What You Need to Know” and “The Talk.” The show would have also beaten “Days of our Lives” in Total Viewers but the soap opera is currently on hiatus due to NBC’s ongoing coverage of the 2022 Winter Olympics from Beijing.

Although “The View” remained in 10th place in Women 18-49, the talker was down week to week, hitting a new season low with a 0.26 rating, which was just barely ahead of “GMA3: What You Need to Know” with its 0.25 rating and “The Talk” with its 0.23 rating.

Meanwhile, in Women 25-54, “The View” again ranked 10th (same as one week earlier) with a 0.39 rating, also a season low. “GMA3” averaged a 0.36 rating in the demo to rank 11th and “The Talk” averaged a 0.34 rating to place 12th.

Compared to the full week of January 31-February 4, 2022, “The View” was down -283,000 viewers week to week (2.195 million vs 2.478 million). In fact, compared to the same week last year, “The View” was down a whopping -723,000 viewers (2.195 million vs 2.918 million). It should be noted, however, “The View” was experiencing a ratings boom last season stemming from its coverage of the 2020 election, the January 6 Insurrection, the Second Impeachment of President Donald J. Trump and the subsequent trial which resulted in the former president’s acquittal. During the comparable week in 2020, “The View” averaged 2.559 million viewers.

Using 2020 figures to better compare its current performance, “The View” is down the most of any daytime broadcast series in Total Viewers with a loss of -364,000 viewers from two years earlier, and is also down the most in both demos, losing -0.14 in Women 18-49 rating (tie with “The Young and the Restless”) and down -0.29 in Women 25-54 rating.

In the dailies, “The View” performed similarly to “GMA3: What You Need to Know” and “The Talk” in the demos. Check out the breakdown below.

Women 18-49 Rating | Week of February 7-11, 2022

Day of the Week“The View”“GMA3”“The Talk”
Monday, 2/7 0.270.310.24
Tuesday, 2/80.21 0.230.18
Wednesday, 2/90.29 0.270.28
Thursday, 2/100.23 0.210.27
Friday, 2/110.29 0.240.20
AVERAGE0.260.250.23
Source: Nielsen

Women 25-54 Rating | Week of February 7-11, 2022

Day of the Week“The View”“GMA3”“The Talk”
Monday, 2/70.400.430.36
Tuesday, 2/80.330.330.31
Wednesday, 2/90.430.390.35
Thursday, 2/100.350.290.38
Friday, 2/110.430.360.31
AVERAGE0.390.360.34
Source: Nielsen

Watch a clip of Whoopi’s return to “The View” via ET Canada below.