Daytime Broadcast Ratings: ‘The Young and the Restless’ Hits New Highs, ‘The Talk’ Back to Last Place

The Young and the Restless, Y&R, #YR, Hunter King, Summer Newman, Michael Mealor, Kyle Abbott, Amelia Heinle, Victoria Newman, Jason Thompson, Billy Abbott, Christel Khalil, Lily Winters
Hunter King, Michael Mealor, Amelia Heinle, Jason Thompson, Christel Khalil ("The Young and the Restleess")
Howard Wise/JPI Studios

The week of October 11-15, 2021 was a good one for CBS’ “The Young and the Restless.” Not only did the soap celebrate the nuptials of Victoria Newman (Amelia Heinle) to Ashland Locke (Richard Burgi), but the series also attracted its largest overall audience since the week of April 20-24, 2020, the last week of originals aired pre-pandemic shutdown.

With 3.672 million viewers tuned in, not only did a chunk of the show’s characters spend time in Tuscany to celebrate #WedLocke week, but they were also joined by an additional +580,000 viewers compared to the same week last year. The soap was down a mere -125,000 viewers compared to the same week in 2019 (3.672 million in 2021 vs 3.797 million in 2019).

General Hospital” (2.211 million) attracted the second-largest overall increase compared to the same week last year, up +287,000 viewers year to year while also gaining +26,000 viewers week to week. In the demos, “GH” tied “The Bold and the Beautiful” in Women 25-54, each with a 0.54 rating to tie for fifth place out of 13 shows. “GH” tied with the first half-hour of “Let’s Make a Deal” in Women 18-49, each with a 0.31 rating to place seventh place out of 13 shows. “GH” was flat week to week while the first half-hour of “Deal” was off a bit.

Increasing in both Women 25-54 and Women 18-49 rating compared to last week, “Days of our Lives” (1.607 million) was up year to year in Total Viewers (+70,000) and flat in Households. The series beat “The Talk” and “GMA3: What You Need to Know” in the demos to rank 11th in both Women 25-54 and Women 18-49. Last week the series was tied with “The Talk” in Women 25-54 rating and tied with “GMA3” in Women 18-49 rating.

The Bold and the Beautiful” (2.906 million) fell in both Women 25-54 and Women 18-49 rating year to year and week to week and was flat year to year and week to week in Households (2.0 rating). In Total Viewers, “B&B” shed -68,000 viewers week to week but added +132,000 viewers compared to the same week last year.

The second half-hour of “The Price is Right” (4.655 million) posted its largest overall audience since the week of February 15-19, 2021, and “The Talk” (1.459 million) attracted its largest audience since the week of March 8-12, 2021. Despite gains in Total Viewers, “The Talk” was down week to week and year to year in the Women 25-54 and Women 18-49 demographics. The series was flat in Households both week to week and year to year with a 1.0 rating.

What follows is a breakdown of how the daytime shows performed for the week of October 11-15, 2021 in Women 25-54 rating, Women 18-49 rating, Households and Total Viewers. A closer look at the daytime soaps, including their daily performance in the demos, will be posted soon.

Note: Households and Total Viewer figures are now available for “TODAY 3rd Hour” and “TODAY with Hoda & Jenna.” The rankings have now been updated for those categories.

Week of October 11-15, 2021 Rankers:

Women 25-54 Rating

Rank / Show / NetworkThis WeekLast WeekLast Year
1. The Price is Right 2 (CBS)0.740.740.90
2. The Price is Right 1 (CBS)0.670.680.82
3. The Young and the Restless (CBS)0.650.680.71
4. TODAY 3rd Hour (NBC)0.580.600.61
5. The Bold and the Beautiful (CBS)0.540.580.65
5. General Hospital (ABC)0.540.500.56
7. Let’s Make a Deal 2 (CBS)0.480.520.60
7. The View (ABC)0.480.430.63
9. Let’s Make a Deal 1 (CBS)0.430.470.56
9. TODAY with Hoda & Jenna (NBC)0.430.430.45
11. Days of our Lives (NBC)0.380.360.43
12. GMA3: What You Need to Know (ABC)0.330.320.41
13. The Talk (CBS)0.320.360.39
Source: Nielsen

Women 18-49 Rating

Rank / Show / NetworkThis WeekLast WeekLast Year
1. The Price is Right 2 (CBS)0.490.510.58
2. The Price is Right 1 (CBS)0.450.460.54
3. TODAY 3rd Hour (NBC)0.410.410.39
4. The Young and the Restless (CBS)0.390.410.41
5. Let’s Make a Deal 2 (CBS)0.350.370.40
6. The Bold and the Beautiful (CBS)0.320.350.35
7. Let’s Make a Deal 1 (CBS)0.310.320.36
8. General Hospital (ABC)0.310.310.35
8. The View (ABC)0.310.300.38
10. TODAY with Hoda & Jenna (NBC)0.290.300.29
11. Days of our Lives (NBC)0.250.230.29
12. GMA3: What You Need to Know (ABC)0.220.230.25
13. The Talk (CBS)0.210.250.24
Source: Nielsen

Households

Rank / Show / NetworkThis WeekLast WeekLast Year
1. The Price is Right 2 (CBS)2.9 / 142.93.1
2. The Price is Right 1 (CBS)2.6 / 122.62.8
3. The Young and the Restless (CBS)2.4 / 112.52.2
4. The Bold and the Beautiful (CBS)2.0 / 92.02.0
5. Let’s Make a Deal 2 (CBS)1.8 / 91.92.0
6. The View (ABC)1.7 / 81.62.0
7. Let’s Make a Deal 1 (CBS)1.5 / 71.61.7
7. General Hospital (ABC)1.5 / 71.51.4
7. TODAY 3rd Hour (NBC)1.5N/A1.5
10. Days of our Lives (NBC)1.1 / 51.11.1
10. TODAY with Hoda & Jenna (NBC)1.1N/A1.0
12. GMA3: What You Need to Know (ABC)1.0 / 51.11.1
12. The Talk (CBS)1.0 / 41.01.0
Source: Nielsen

Total Viewers

Rank / Show / NetworkThis WeekLast WeekLast Year
1. The Price is Right 2 (CBS)4,655,0004,626,0004,696,000
2. The Price is Right 1 (CBS)4,054,0004,084,0004,180,000
3. The Young and the Restless (CBS)3,672,0003,604,0003,092,000
4. The Bold and the Beautiful (CBS)2,906,0002,974,0002,774,000
5. Let’s Make a Deal 2 (CBS)2,749,0002,885,0002,976,000
6. Let’s Make a Deal 1 (CBS)2,371,0002,452,0002,552,000
7. The View (ABC)2,366,0002,315,0002,711,000
8. General Hospital (ABC)2,211,0002,185,0001,924,000
9. TODAY 3rd Hour (NBC)2,169,000N/A2,080,000
10. Days of our Lives (NBC)1,607,0001,619,0001,537,000
11. GMA3: What You Need to Know (ABC)1,548,0001,542,0001,538,000
12. TODAY with Hoda & Jenna (NBC)1,530,000N/A1,397,000
13. The Talk (CBS)1,459,0001,393,0001,434,000
Source: Nielsen

*Notable Preemptions/Schedule Changes

  • The second half-hour of “Let’s Make a Deal” aired for just 19 minutes on Wednesday, October 13, 2021. The show averaged a 0.36 rating in Women 18-49 and a 0.45 rating in Women 25-54.
  • The first half-hour of “The Price is Right” aired for just 6 minutes on Wednesday, October 13, 2021. The show averaged a 0.46 rating in Women 18-49 and a 0.73 rating in Women 25-54.