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‘The View’ Topples ‘The Talk’ Across the Board During November Sweep

Daytime talk show ratings for the week of the just completed 2018 November Sweep, covering “The View” and “The Talk.”

For the just completed November Sweep, “The View” toppled over competing “The Talk” in Total Viewers, Women 18-49 and Women 25-54, the key sales demos that sets ad rates for daytime programming. The ABC morning talker generated its largest lead over the CBS afternoon talk show in six years during a November Sweep and its largest lead in four years during any Sweep in viewers — since November 2012 and May 2014, respectively.

For the sweep, and based on Most Current Data from Nielsen Media Research, “The View”” delivered 2.878 million Total Viewers, 467,000 Women 25-54 viewers and 331,000 Women 18-49 viewers.

Compared to the July 2018 Sweep, “The View” increased by double-digits in Total Viewers (+12%), Women 25-54 (+11%) and Women 18-49 (+15%). The show averaged 2.572 million in viewers, 421,000 W25-54 and 288,000 W18-49, respectively, at the time. Meanwhile, during the November Sweep, “The View” widened its lead over “The Talk” across the board. “The Talk” attracted 2.343 million Total Viewers, 381,000 Women 25-54 and 271,000 Women 18-49. “The View” led “The Talk” by +535,000 in viewers, +86,000 in W25-54 and +60,000 in W18-49.

“The View” posted its largest Total Viewer lead over the CBS program during a November sweep in 6 years and during any sweep in more than 4 years – since November 2012 and May 2014, respectively.

November 2018 Sweep:

PROGRAM AVERAGES  TOTAL VIEWERS WOMEN 25-54(000)/Rtg  WOMEN 18-49(000)/Rtg
ABC’s “THE VIEW”  2,878,000  467,000/0.8  331,000/0.5
CBS’ “THE TALK” 2,343,000 381,000/0.6  271,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49. Sweeps based on Live+7/Most Current:  November 2018 Sweep (10/25 – 11/21/18), November 2017 Sweep (10/26 – 11/22/17) and July 2018 Sweep (6/28 – 7/25/18).   Sweep periods (November, February, May and July). NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09. Averages based on regular telecasts.

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