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Ratings: All Soaps Down in W18-49 Demo; B&B New Low

Phillip-Bell Television Productions; Disney/ABC Television Group; Sony Pictures Television

Ratings Report for the Week of July 25-29, 2016

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Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,625,000 (same/-283,000)
2. B&B 3,676,000 (+49,000/-50,000)
3. GH 2,678,000 (+157,000/+86,000)
4. DAYS 2,188,000 (+28,000/-167,000)

Households
1. Y&R 3.36/11 (-.01/-.06)
2. B&B 2.69/9 (+.04/+.04)
3. GH 2.02/6 (+.14/+.1)
4. DAYS 1.64/5 (+.02/-.04)

Women 18-49 Viewers
1. Y&R 593,000 (-13,000/-213,000)
2. B&B 476,000 (-1,000/-131,000) <—— new low (2nd straight week) *
3. GH 427,000 (-26,000/-18,000)
4. DAYS 351,000 (-25,000/-107,000)

* Previous low: 477,000 (July 18-22, 2016)

Women 18-49 Rating
1. Y&R 0.93/7 (-.02/-.33) <—— ties low *
2. B&B 0.75/6 (same/-.2) <—— ties low (4th straight week) **
3. GH 0.67/5 (-.04/-.03)
4. DAYS 0.55/4 (-.04/-.17)

* Rounded to 0.9
** Rounded to 0.8

Women 18-34 Viewers
1. Y&R 133,000 (+6,000/-79,000)
2. GH 116,000 (-3,000/-22,000)
3. B&B 113,000 (+22,000/-12,000)
4. DAYS 89,000 (-8,000/-42,000)

Women 18-34 Rating
1. Y&R 0.39 (+.02/-.23)
2. GH 0.34 (-.01/-.07) <—— ties low *
3. B&B 0.33 (+.06/-.04) <—— ties low (3rd straight week) *
4. DAYS 0.26 (-.03/-.13)

* Rounded to 0.3

Women 25-54 Viewers
1. Y&R 863,000 (-28,000/-225,000)
2. B&B 724,000 (-3,000/-132,000)
3. GH 612,000 (+10,000/-25,000)
4. DAYS 466,000 (-18,000/-90,000)

Women 25-54 Rating
1. Y&R 1.43 (-.05/-.36)
2. B&B 1.2 (-.01/-.21)
3. GH 1.02 (+.02/+.05)
4. DAYS 0.77 (-.03/-.15)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.79/3,759,000
Tuesday: 2.76/3,767,000
Wednesday: 2.64/3,657,000
Thursday: 2.66/3,638,000
Friday: 2.63/3,561,000

DAYS
Monday: 1.71/2,293,000
Tuesday: 1.70/2,202,000
Wednesday: 1.60/2,156,000
Thursday: 1.62/2,180,000
Friday: 1.58/2,110,000

GH
Monday: 2.07/2,708,000
Tuesday: 2.05/2,756,000
Wednesday: 1.97/2,632,000
Thursday: 2.01/2,674,000
Friday: 1.99/2,619,000

Y&R
Monday: 3.56/4,810,000
Tuesday: 3.37/4,652,000
Wednesday: 3.32/4,542,000
Thursday: 3.30/4,550,000
Friday: 3.27/4,571,000

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