‘Days of our Lives’ Finally Renewed by NBC

Days of our Lives, Days of our Lives 50
"Days of our Lives"
Courtesy of Corday Productions, Inc./NBC

After months and months of negotiations, “Days of our Lives” has finally been renewed by NBC, reports deadline.com. The pickup ensures the soap will run through September 2017 and may also include an option for an additional year. 

In recent weeks, both NBC Entertainment Chairman, Robert Greenblatt and NBC Entertainment President, Jennifer Salke had expressed the network’s happiness on how the soap fared over the past year.

“We love the show,” Salke told TVline in January. “I’ve been over there seeing Ken [Corday, executive producer] and the team and the new writers. They’re an incredible group.”

“DAYS,” which celebrated 50 years on the air in November 2016, posted a 20-month ratings high during its anniversary week of November 2 to 6, averaging 2.721 million viewers. It marked the soap’s largest audience since the week of February 17 to 21, 2014 (2.836 million).

The daytime drama surged even higher the week of January 4 to 8, 2017, garnering 2.914 million viewers. It was during a fatal car crash storyline that left the character of Daniel Jonas (Shawn Christian) dead and his mother Maggie (Suzanne Rogers), grappling with the decision of who would receive his heart: Brady (Eric Martsolf) or Eric (Greg Vaughan).

“DAYS” is the network’s lone remaining soap opera and longest running series.