As previously reported, “General Hospital” will soon be saying goodbye to scribe Ron Carlivati and hello again to co-head writers Shelly Altman and Jean Passanante when the team officially takes over writing duties next month, with material not expected to fully hit the screen until mid-October, according to insiders. But what forced ABC to make a change in its writing regime? Ratings, of course! Thirteen consecutive weeks of ratings lows that is.
Per our very own rating guru, Toups, “GH’s” demo ratings woes began in March and only kept falling further and further down following a poor May sweeps performance and record lows in June in both Women 18-49 rating and Women 18-49 viewers. With “Days of our Lives,” which is currently in the midst of beginning yet another reboot, already surpassing “GH” in the dailies for the past couple of weeks, Carlivati’s fate was sealed.
TAKE A LOOK:
Women 18-49 Rating
0.74/5 (July 13-17, 2015)
0.73/5 (July 6-10, 2015)
0.65/5 (June 29 – July 3, 2015)
0.68/5 (June 22-26, 2015)
0.71/5 (June 15-19, 2015)
0.81/6 (June 8-12, 2015)
0.78/6 (June 1-5, 2015)
0.78/6 (May 25-29, 2015)
0.81/6 (May 18-22, 2015)
0.81/6 (May 11-15, 2015)
0.83/6 (May 4-8, 2015)
0.81/6 (April 27 – May 1, 2015)
0.82/6 (April 20-24, 2015)
0.84/6 (April 6-10, 2015
0.75/5 (March 23-27, 2015)
0.76/5 (March 16-20, 2015)
0.79/6 (March 9-13, 2015)
Women 18-49 Viewers
418,000 (June 29 – July 3, 2015)
436,000 (June 22-26, 2015)
454,000 (June 15-19, 2015)
481,000 (March 23-27, 2015)
488,000 (March 16-20, 2015)
503,000 (March 9-13, 2015)