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RATINGS: ‘The View’ Tops ‘The Talk’

Disney/ABC Television Group
Disney/ABC Television Group
Disney/ABC Television Group

For the week of January 19-23, ABC’s “” beat CBS’ competing “” in Total Viewers (2,881,000 vs. 2,788,000), Women 18-49 (445,000 vs. 438,000) and Women 25-54 (626,000 vs. 624,000). The daytime talk show was up across the board week-to-week to post 5 week highs in viewers and Women 25-54.

It was during the week of January 5-9 that CBS touted its beating “The View” in viewers for the first time ever. As they did last week, both talkers tied in the sales demos with a 0.7 Women 18-49 rating and a 1.0 Women 25-54 rating.

“The  View”  posted  week  to  week improvement (2.808  million,  423,000  and 615,000,  respectively,  for  w/o  1/12/15)  across  the  board:  Total  Viewers (+3%),Women 25-54 (+2%) and Women 18-49 (+5%).  Further, “The View” turned in its strongest performance in Total Viewers and Women 25-54 in 5 weeks – since w/o 12/15/14.

Season to date, “The View” is outperforming CBS’ “The Talk” in all key demos:Total  Viewers  (+241,000),  Women  25-54  (+41,000)  and  Women  18-49(+50,000). In fact, “The View” has  increased its season lead over “The Talk” in Total  Viewers (+6% –  241,000  vs.  227,000)  compared to the  same point  last season.

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