Ratings: Y&R Continues to Collapse; New Lows in W18-49 Viewers and W18-34 Rating

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Ratings: Y&R Continues to Collapse; New Lows in W18-49 Viewers and W18-34 Rating

Ratings Report for the Week of June 30 - July 4, 2014

By Xavier Toups 218 Comments
Photo Credit: Sony Pictures Television
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THE NUMBERS

Sony Pictures Television
Sony Pictures Television

Ratings Report for the Week of June 30 – July 4, 2014

NOTE: Please do not copy and paste the entire ratings.  Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,321,000 (-69,000/-75,000)
2. B&B 3,449,000 (+35,000/+26,000)
3. GH 2,808,000 (-175,000/+476,000)
4. DAYS 2,403,000 (+18,000/-194,000)

Households
1. Y&R 3.2/10 (-.1/-.1)
2. B&B 2.5/8 (same/same)
3. GH 2.1/6 (-.1/+.3)
4. DAYS 1.8/6 (same/-.2)

Women 18-49 Viewers
1. Y&R 623,000 (-15,000/-206,000) <—— new low *
2. B&B 607,000 (+39,000/-68,000)
3. GH 578,000 (-54,000/+55,000)
4. DAYS 559,000 (+47,000/-6,000)

* Previous low: 638,000 (June 23-27, 2014)
* 2nd straight week getting a new low
* 5th new low in the past 3 months

Women 18-49 Rating
1. Y&R 1.0/7 (same/-.3) <—— ties low (4th straight week)
2. B&B 0.9/6 (same/-.2)
2. DAYS 0.9/6 (+.1/same)
2. GH 0.9/6 (-.1/+.1)

Women 18-34 Viewers
1. GH 200,000 (-27,000/+30,000)
2. DAYS 135,000 (+7,000/-38,000)
3. B&B 122,000 (-21,000/-76,000)
4. Y&R 113,000 (-28,000/-133,000)

Women 18-34 Rating
1. GH 0.6 (-.1/+.1)
2. DAYS 0.4 (same/-.1)
2. B&B 0.4 (same/-.2)
4. Y&R 0.3 (-.1/-.4) <—— new low *

* Previous low: 0.4 (June 23-27, 2014)
* 2nd straight week getting a new low

Women 25-54 Viewers
1. Y&R 1,058,000 (+30,000/-64,000)
2. B&B 923,000 (+105,000/+10,000)
3. GH 787,000 (-40,000/+86,000)
4. DAYS 750,000 (+60,000/+3,000)

Women 25-54 Rating
1. Y&R 1.7 (same/-.2)
2. B&B 1.5 (+.2/same)
3. GH 1.3 (-.1/+.1)
4. DAYS 1.2 (+.1/same)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.7/3,636,000
Tuesday: 2.5/3,432,000
Wednesday: 2.5/3,400,000
Thursday: 2.5/3,339,000
Friday: 2.1/3,000,000 (did not count)

DAYS
Monday: 1.7/2,183,000
Tuesday: 1.9/2,652,000
Wednesday: 1.9/2,432,000
Thursday: 1.8/2,347,000
Friday: 1.6/2,319,000 (did not count)

GH
Monday: 2.2/3,124,000
Tuesday: 2.0/2,554,000
Wednesday: 2.2/2,914,000
Thursday: 2.0/2,639,000
Friday: 0.9/1,240,000 (repeat – did not count)

Y&R
Monday: 3.4/4,665,000
Tuesday: 3.2/4,390,000
Wednesday: 3.2/4,360,000
Thursday: 3.0/3,871,000
Friday: 2.8/3,834,000 (did not count)

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