CBS Slays February Sweeps
Soap opera ratings for the end of February may have been a little low (as Soap Opera Network reported here), but as for the month as a whole? “The Bold and the Beautiful” and “The Young and the Restless” kicked some major you-know-what!
According to Nielsen live plus same day ratings, both CBS sudsers championed during February Sweeps, boasting their largest February audiences since 2008! “Y&R” averaged 5.28 million viewers, up 13% from last year, while “B&B” averaged 3.88, up 8% since last year.
What’s more, “The Talk” and “Let’s Make a Deal” delivered their best February sweeps performances ever! “The Talk” averaged 2.94 million viewers, and “Let’s Make a Deal” averaged 3.23 million viewers. “The Price Is Right” was also up in ratings since last year, averaging 5.46 viewers.