Despite recent Twitter feedback from fans who seem unsatisfied with “Days of our Lives,” the drama series has been pulling in its highest numbers in three years — and the latest ratings information shows the sudser is still going strong! According to “live plus same day” viewing figures from Nielson Media Research, the week of January 20 through January 24 saw 681,00 viewers in the women 18-49 category, the same number of viewers as the previous week, which was the show’s highest rating in that category in three years.
Compared to the same week last year, the soap was up 2% in the women 18-34 category (187,000 vs. 184,000), up 15% in the women 18-49 demographic (681,000 vs. 591,000), up 20% in the women 25-54 race (854,000 vs. 709,000) and up 5% in total viewers (2.9 million vs. 2.7 million). Season to date, “‘DAYS” is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (710,000 vs. 634,000), up 12% in the women 25-54 demo (867,000 vs. 776,000) and up 9% in total viewers (2.9 million vs. 2.7 million).
Congratulations to the NBC sudser!