Whoever said daytime was a dying industry clearly didn’t have a very reliable crystal ball: CBS Daytime ratings are skyrocketing across the board!
The network released information today regarding the week-to-week growth in viewers and women age 25-54, and it shows that all of its daytime shows notched increases. In fact, “The Young and the Restless” averaged 4.76 million viewers — its largest audience since February! Read beyond the jump to see the official release, which is based on Nielsen live plus same day ratings for the week ending Sunday, October 20. And congratulations, CBS!
“The Young and the Restless” averaged 4.76 million viewers, its biggest since the week ending Feb. 10, 2013. In key women demographics, it averaged 1.9/12 in women 25-54 and 1.3/09 in women 18-49. “Y&R” ranked as daytime’s #1 program in women 25-54 and women 18-49.
The rest of CBS’s daytime lineup also registered week-to-week growth. “The Bold and the Beautiful” was up +8% in viewers (3.65m from 3.38m), +15% in women 25-54 (1.5/09 from 1.3/08), +38% in women 18-49 (1.1/07 from 0.8/06) and +40% in women 18-34 (0.7/04 from 0.5/03).
“The Talk” was up +3% in viewers (2.67m from 2.58m), +17% in women 18-49 (0.7/04 from 0.6/04) and +33% in women 18-34 (0.4/3 from 0.3/02) week-to-week.
“The Price Is Right” posted increases of +1% in viewers (4.56m from 4.53m), +8% in women 25-54 (1.3/08 from 1.2/08) and +13% in women 18-49 (0.9/06 from 0.8/06) from last week. “Let’s Make A Deal 1” was up +13% in women 25-54 (0.9/06 from 0.8/06), +17% in women 18-49 (0.7/05 from 0.6/04) and +50% in women 18-34 (0.6/05 from 0.4/04). “Let’s Make a Deal 2” was up +1% in viewers (3.26m from 3.23m), +11% in women 25-54 (1.0/07 from 0.9/06), +33% in women 18-49 (0.8/06 from 0.6/05) and +20% in women 18-34 (0.6/05 from 0.5/04).