CBS Daytimes Displays Solid Post Pope Ratings Increases

CBS Broadcasting, Inc.

Per a press released issued just a short time ago, CBS’ daytime lineup consisting of “The Young and the Restless,” “The Bold and the Beautiful,” “Let’s Make a Deal,” and “The Talk” have posted week-to-week rating growth post Pope interruptions.

Note: Ratings for the shows are for the week ending Sunday, March 24.

Sonja Felmming/CBS
Sonja Felmming/CBS

via Press Release

“The Bold and the Beautiful,” “The Talk,” and “Let’s Make a Deal” Also Notch Increases

THE YOUNG AND THE RESTLESS posted week-to-week gains in viewers and key women demographics, according to Nielsen live plus same day ratings for the week ending March 24.

THE BOLD AND THE BEAUTIFUL, THE TALK and LET’S MAKE A DEAL also notched weekly increases.

Editor’s Note: CBS’s Daytime averages for the week ending March 24 are based on Monday-Wednesday due to NCAA Basketball.

THE YOUNG AND THE RESTLESS was up +8% in viewers (4.71m from 4.37m), +5% in women 25-54 (2.0/12 from 1.9/12), +8% in women 18-49 (1.4/09 from 1.3/09) and +17% in women 18-34 (0.7/05 from 0.6/04).

Compared to the prior week, THE TALK was up +4% in viewers (2.47m from 2.37m), +10% in women 25-54 (1.1/06 from 1.0/06) and +33% in women 18-34 (0.4/02 from 0.3/02).

LET’S MAKE A DEAL 1 posted gains of +4% in viewers (2.90m from 2.79m), +11% in women 25-54 (1.0/06 from 0.9/06) and +50% in women 18-34 (0.6/04 from 0.4/03). LET’S MAKE A DEAL 2 was up +5% in viewers (3.37m from 3.20m), +10% in women 25-54 (1.1/07 from 1.0/06), +14% in women 18-49 (0.8/06 from 0.7/05) and +20% in women 18-34 (0.6/4 from 0.5/04).

THE BOLD AND THE BEAUTIFUL was up +3% in viewers (3.49m from 3.38m).

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RATINGS: CBS Daytime’s ‘Let’s Make a Deal’ Hits Record Aud, ‘B&B’ and ‘Y&R’ Up Week-to-Week

CBS' "The Bold and the Beautiful" and "The Young and the Restless" were both up week-to-week in total viewers during the week of January 18-22, 2016, according to newly released ratings data. Showing a dramatic uptick in audience throughout its current iteration, "Let's Make a Deal 2" delivered its largest weekly audience ever. "Let's Make a Deal 1" delivered its best performance since January 31, 2014.

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