Ratings: Y&R/GH/DAYS Hit New Lows; Awful Week for Daytime

(SoapOperaNetwork.com) — Ratings Report for the Week of March 19-23, 2012

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Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,065,000 (-272,000/-463,000) <—– new low *
2. B&B 2,949,000 (-167,000/+130,000)
3. DAYS 2,252,000 (-168,000/-109,000)
4. GH 2,247,000 (-1,000/-622,000)

* Previous low: 4,209,000 (October 3-7, 2011)
Households
1. Y&R 3.0/10 (-.2/-.3) <—– new low *
2. B&B 2.2/8 (-.2/+.1)
3. DAYS 1.7/6 (-.1/same)
3. GH 1.7/5 (same/-.4)

* Previous low: 3.1/10 (March 5-9, 2012)

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Women 18-49 Viewers
1. Y&R 842,000 (-74,000/-87,000)
2. B&B 663,000 (-32,000/+75,000)
3. GH 536,000 (-30,000/-344,000)
4. DAYS 496,000 (-60,000/-163,000) <—– new low *

* Previous low: 500,000 (January 30 – February 3, 2012)

Women 18-49 Rating
1. Y&R 1.3/9 (-.1/-.1)
2. B&B 1.0/7 (-.1/+.1)
3. GH 0.8/6 (-.1/-.5) <—– ties low
3. DAYS 0.8/5 (-.1/-.2) <—– ties low

Women 18-34 Rating
1. Y&R 0.6 (same/-.1)
2. DAYS 0.5 (same/same)
3. B&B 0.4 (-.1/-.1)
4. GH 0.3 (-.2/-.4) <—– new low *

* Previous low: 0.4   (February 13-17, 2012)

Men 18+ Viewers
1. Y&R 921,000 (+14,000/-141,000)
2. B&B 591,000 (-39,000/-19,000)
3. DAYS 440,000 (-72,000/-112,000)
4. GH 429,000 (-8,000/-73,000)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.0/2,581,000
Tuesday: 2.2/2,938,000
Wednesday: 2.3/3,061,000
Thursday: 2.3/3,035,000
Friday: 2.3/3,129,000

DAYS
Monday: 1.7/2,208,000
Tuesday: 1.7/2,273,000
Wednesday: 1.6/2,303,000
Thursday: 1.6/2,172,000
Friday: 1.7/2,304,000

GH
Monday: 1.7/2,294,000
Tuesday: 1.8/2,261,000
Wednesday: 1.7/2,286,000
Thursday: 1.7/2,215,000
Friday: 1.6/2,177,000

Y&R
Monday: 3.0/4,079,000
Tuesday: 3.0/3,973,000
Wednesday: 3.0/3,982,000
Thursday: 3.1/4,171,000
Friday: 3.1/4,168,000

For the SEASON September 19, 2011 through March 25, 2012

Households
1. Y&R 3.6
2. B&B 2.5
3. DAYS 2.0
4. GH 1.9

Women 18-49 Rating
1. Y&R 1.6
2. DAYS 1.1
2. GH 1.1
2. B&B 1.1

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