Tag: Procter & Gamble Entertainment

THE SOAP CONNECTION: Iron Man 3’s Monster $170 Million Weekend

Marvel's "Iron Man 3" kicked off the summer box-office season on Friday raking in $68.3 million, which according to Deadline Hollywood is expected to translate into a weekend haul of between $165 to $170 million for the third installment in the popular film franchise. So how does the films massive success relate to soap operas?

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Ron Carlivati Reveals ‘DAYS’ Debut Date

It's been months since it was announced that Ron Carlivati would be taking over head writing duties at "Days of our Lives" and we're finally just weeks away from seeing where he plans to take the folks of Salem.

CBS Daytime Promotes Three Veterans