Ratings: All Soaps Down

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Ratings Report for the Week of December 5-9 2016

NOTE: Please do not copy and paste the entire .  Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,659,000 (-18,000/-127,000)
2. B&B 3,726,000 (-50,000/+81,000)
3. GH 2,654,000 (-17,000/+9,000)
4. DAYS 2,284,000 (-19,000/-261,000)

Households
1. Y&R 3.36/11 (-.03/same)
2. B&B 2.71/9 (-.05/+.11)
3. GH 1.99/7 (-.03/+.02)
4. DAYS 1.71/6 (-.04/-.18)

Women 18-49 Viewers
1. Y&R 584,000 (-8,000/-168,000)
2. B&B 474,000 (-9,000/-121,000)
3. GH 454,000 (-25,000/-14,000)
4. DAYS 386,000 (-44,000/-130,000)

Women 18-49 Rating
1. Y&R 0.9/7 (-.02/-.28) <—— ties low (10th straight week)
2. B&B 0.73/6 (-.02/-.2) <——— ties low *
3. GH 0.7/5 (-.04/-.03)
4. DAYS 0.6/5 (-.07/-.21)

* Rounded to 0.7

Women 18-34 Viewers
1. Y&R 149,000 (+6,000/-85,000)
2. B&B 113,000 (-2,000/-8,000)
3. GH 111,000 (-11,000/-57,000)
4. DAYS 87,000 (+1,000/-54,000)

Women 18-34 Rating
1. Y&R 0.43 (+.02/-.26)
2. B&B 0.33 (same/-.24) <—— ties low (4th straight week) *
3. GH 0.32 (-.03/-.17) <—— ties low *
4. DAYS 0.25 (same/-.16)

* Rounded to 0.3

Women 25-54 Viewers
1. Y&R 868,000 (-17,000/-139,000)
2. B&B 718,000 (-4,000/-119,000)
3. GH 640,000 (-27,000/-46,000)
4. DAYS 516,000 (-38,000/-137,000)

Women 25-54 Rating
1. Y&R 1.42 (-.03/-.25)
2. B&B 1.18 (same/-.21)
3. GH 1.05 (-.04/-.09)
4. DAYS 0.85 (-.06/-.23)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.77/3,828,000
Tuesday: 2.72/3,687,000
Wednesday: 2.69/3,635,000
Thursday: 2.73/3,831,000
Friday: 2.63/3,650,000

DAYS
Monday: 1.76/2,382,000
Tuesday: 1.68/2,241,000
Wednesday: 1.60/2,120,000
Thursday: 1.76/2,331,000
Friday: 1.74/2,343,000

GH
Monday: 1.99/2,653,000
Tuesday: 2.08/2,790,000
Wednesday: 2.06/2,742,000
Thursday: 1.90/2,527,000
Friday: 1.91/2,560,000

Y&R
Monday: 3.47/4,780,000
Tuesday: 3.36/4,634,000
Wednesday: 3.31/4,493,000
Thursday: 3.40/4,780,000
Friday: 3.28/4,606,000

Ratings Archive

 

 

  • charlie bracken

    Wow I’m shocked By Y&R’s numbers I thought they would rebound since that was the week Sally and Kay Started which was Wednesday. Those Three shows were Outstanding In terms of writing and using the History.

    • monzo

      I didn’t watch Y&R when Sally & Kay ran the show, but after all the praise when their return was announced I was really looking forward to it. Until now for me the new writing is different than the previous one, but I don’t know yet if it’s better. It feels so old-fashioned, but soaps need to be fresh these days to survive. How will demo watchers (young women) tune in when there’s more talk than action on Y&R? Mariah falling on her face felt like a silly 80’s story of any other soap and Hilary explaining Jack why a former business woman suddenly wants to be host of gossip tv to get self esteem by strangers was just awful. Victor & Nikki acting rich again won’t save the show, sorry.

      • Secret Squirrel

        Sally and Kay just started with the show again. It’s going to take some time before we start seeing their stories on the screen.

      • charlie bracken

        I think Viewers are Not used too watching slower moving Stories as they were back in the day when Bill, Doug, Agnes were all still alive and writing their respected Shows.Since we had Two years of Fast moving,Plot driven Crap Known as Pratt everything that Kay and Sally are doing isn’t making the Normal viewer tune in.Even though These two ladies Worked W/Bill (Kay who who worked with Bill since day one knows every character) Sally worked with Bill in 84. IMO the show as it is right Now feels like it did when Bill was writing it, It’s only been a week and day since they started I say give it time you can’t expect miracles.

      • FoxyRoxyy

        The show is dull and boring and women continue to tune out. Look for the ratings to keep dropping. Y&R is in deep trouble and getting worse by the week.

        • sherwood

          When Nick & Chelsea start screwing, the numbers will tumble even further. Dickolas banging his brother’s widow isn’t going to be popular. Disgusting.

          • FoxyRoxyy

            Hey hey now. Sally & Kay are the second coming of Y&R. Don’t you know that? lol

          • robert

            completely agree. it’s disappointing the writers haven’t dropped this

          • charlie bracken

            Give it time, Sally and Kay have only started. They have a lot to fix, starting with Nick and Chelsea Ect..

          • charlie bracken

            Nick getting together with Chelsea was all Pratt, Sally dropped it.Happens all the time when any new Hw comes in and starts fixing what the other left him or Her.

  • tired of the sonny, carly pity party show… morgan isn’t dead… so wtf should we care???

  • Alex

    Wow, I just don’t understand it. Wednesday’s Y&R was the best episode I had seen in ages and yet it gets the lowest viewership of that week. Hopefully things will start trending positively as we head into the new year. Y&R definitely has its worst days behind it. Looking forward to what Sally and Kay have in store!

    • charlie bracken

      I know right, I don’t either. Those three days were like Magic it felt like Bill was back from the dead and still writing the show. But I also get the Fact they have alot of work to do cleaning up what Pratt Left them too. Even this week’s shows were Good I think anyway.

      • truth

        Please people are not always interested by the old stuff..been there done that..many some of you long time fans want that but you are not the audience in general.

        • charlie bracken

          The Fans also have to understand when Bill,Doug and Agnes were all writing their respected shows they didn’t have the message boards or the internet so the “audience” could vent their feelings. Remember we had two years Of Plot driven Crap from Pratt that most of the “Audience” liked and others didn’t. IMO the show feels like it did when Bill was still around, the direction has taken a 180 and the writing is much better. The Slower moving Stories were always part of the soap world and fans put up with it, Now the new audience is like okay thisn’t my cup of tea i want faster, action pact type stuff. it’s called changing the channel.

          • truth

            Good then people will change the channel and there will not be any ratings for your old school soap, it will be cancelled and bye bye your soap…fine with me. Eyeroll.

          • charlie bracken

            OH please the Fans wanted the show to Back to it’s roots and we did, The Fans now a days have no Patience for the Slower moving stories that their grandma’s before them enjoyed. The audience Now wants action,suspense and Faster moving tales among other things, The Fans have to understand this what Y&R was it wasn’t about Plot driven stories it had great character driven stuff that made you tune in week after week.

          • truth

            The audience doesn’t have to understand something, if the audience is not entertained and/or is bored, the audience change the channel, these soaps ‘s tptb have to understand that ! If not : bue bye their soaps, simple as that.

          • charlie bracken

            Oh get real the “audience” wasn’t the same back in the day when Bill was writing the show, He didn’t have the TPTB on his back why he kept them out of the show’s business. Not like Today when all the networks want to Rain on the Epand Hw’s parade’s, The Fans Need to get it through their heads Y&R wasn’t about Plot driven Crap, we had Good stories that yes Felt like they were not moving But they were. Changing the channel may help the audience find something different to watch But they also may get bored of watching that as well.

          • truth

            In this case they will change the channel again until they find something entertaining to them !! Nowadays we have choices, lot’s of choices.. and at this time it will be ‘daytime soaps who ??’ …

          • charlie bracken

            The daytime soaps still have an “audience”, yes we have more channels to choose from then we did back in the day But that’s No excuse. Y&R is going back to it’s roots and if the new Audience doesn’t like it too Bad, those of use who are enjoying it will do so.

          • truth

            The question is.. you, those of you who enjoy and watch this soap..will you be enough..and maybe soon (at least for Christmas and maybe january/february) the cold weather will be with you..that’s something..for now…

          • charlie bracken

            Of course it’s going to be enough, what kind of question is that? Stupid if you ask me, seriously Y&R is finally getting back to what it once was Great but it’s going to take time for that to happen.

          • FoxyRoxyy

            Good luck with Charlie, Truth. (He’s koo koo) Ratings continue to dip, and dip, and dip. Going back to the Bill Bell style of boring writing will not bring back women, the soaps most desirable demo. The BEST that Sussman and Young can hope for is no more losses, just hold on to the ever shrinking audience. Sussman better pick up the pace because her scripts have been DULL!

          • Lala

            Are you in the business? You say ‘we did’ … writer?thanks!

  • Secret Squirrel

    Nice job by the ladies so far righting some of Pratt’s wrongs but they’re just getting started. The uptick in ratings will follow i’m sure.

  • JBT

    I am very pleased with the new writing. And thank you to whoever is responsible for getting rid of that cheap silly Brash and Sassy set. Tear it down. So far so good. Still lots of work to do.

    • charlie bracken

      I am too I give sally and Kay kudos for cleaning up one hell of a mess But there is still work to be done.

      • Lala

        Muhney!❤️️👍🏼

  • FoxyRoxyy

    LOL at Y&R. All of these former viewers set their dvr for Wed to tune back in and the ratings dropped! Way to keep killing Y&R, Mal. The new writing is dull and boring and the demos continue to be way down under Mal.

    • JBT

      Hey Foxy, serious question, what would you like to see happen on Y&R to make it better? I have a feeling that these writers and producers at least read the boards and will be trying to please viewers.

      • truth

        For once we don’t need to see a Phyliss who begged to come back to an old Jack..this guy is too old for her, he is believable as a father for her not as a lover..this Phyliss is not Michelle Stafford’s Phyliss for pete’s sake, she is younger and look younger !! And it is just an example among many other things who suck on this soap.

        • JBT

          It seems like perhaps Phyllis and Nick are getting close and the door may have closed for Jack and Phyllis last week. I personally like Sharon and Nick together but that may never happen again.

          • truth

            Stop with Nick and Sharon, they were a snoozefest for something like ten years where Bell tried to make them the ‘perfect couple’ it was a chore to watch..A CHORE. Sharon began to be interesting when apart for pretty boy but not smart Nick..let’s NOT go there again, please.

          • JBT

            Lol. Nick and Sharon are not for everyone. There is disagreement in my household.

          • truth

            Both have a corny, goody two shoes personality..therefore their dynamic is above all..even more when they are ‘happily ever after’ too saccharine..it is boring. Sharon changed a lot and now she is more craycray but of course it is never really her fault (the writers way of excusing the character and make her stay on the canvas..)..and not the goody two shoes perfect heroine with no real personality she was before..I don’t say the always victim of herself/the others craycray version of nowadays is really good, she should be more strong above all.. but the saccharine heroine version was not a good option either.. Nick the dumb pretty boy is consistent in his himbo image/characterisation but some characters can wake him up at some time to time..Moreover these characters are not a Victor or a Nicky (although Sharon became more flawed like a Nicky can be, these last years..however they stay a different kind of animal) and we obviously know Nick is not Victor..even the Victor who was less moustach twirling villian of these last years..and more the anti-hero version..his heir in this area is Adam..Nick is just the pretty boy coddle one and will always be that. So the comparison Nicky/Victor, Nick/Sharon that some always doing is ridiculous.

  • Derrick

    Oh wow…………….I would think Y&R would have went up due to Sally & Kay’s new material!
    WTH!!!!!?????

    • FoxyRoxyy

      Their material sucks! That’s why.

      • Derrick

        YOU suck so now we’re even……………..

        • FoxyRoxyy

          That Abbott breakfast really had the viewers flocking to their tv set. Not.

          • truth

            Yep and the slow and old version that some long time fans want so much and that this Sally is supposed to be good at it..will not skyrocket ratings…get real..times change..

          • truth

            Now they have to hope (the same for the other soaps) for some polar vortex..lmao

          • Luna

            I didnt watch last polar vortex.

          • sherwood

            LOL. Really big let down on that scene. Traci should have stabbed Jack with a butter knife to make it interesting!

          • truth

            I would have like it, indeed..haha

          • FoxyRoxyy

            Traci was too busy licking all the butter off that butter knife. But you are right, it would have been more interesting than the snoozefest we got.

    • JBT

      It will take some time. IMO the writing is very much improved but it will still be a long road back to good. We of course want classic Y&R and I for one miss the production values and background music etc. That said, I completely accept that they need to balance the classic with the new. I am patiently waiting and see improvement. I only watched about 2 times per month and since the switch have not missed one. Here’s to hoping. 🙂

  • Paul

    Days is way down from last year much more than the other soaps and those demos are so bad but i think it will be renewed because NBC can’t replace it with anyone else that what i been told

    • JayTN

      NBC doesn’t have to replace “Days” with anything. They can easily turn the hour over to the individual affiliates and let them worry about finding a replacement.

  • sherwood

    So far, Y&R is a crashing bore under SSM’s guidance. I know it takes some time, but it is dreadfully slow now. It needs a punch badly. The GC Buzz stuff is just dumb. The demos continue to hit all-time lows. CBS won’t let that continue for long.

    • FoxyRoxyy

      Y&R is so boring. I guess that viewers didn’t tune in to see Traci eating cinnamon buns on Wed during that fabulous Abbott breakfast. GC Buzz is ridiculous. I am so unimpressed with Mal. He’s cut out most of the music and added an annoying hum and the outdoor park is out of place at this time of year. The viewers continue to reject his version of Y&R. It’s pretty bad.

      • sherwood

        You’d think those trees would have dropped their leaves by the middle of December in Wisconsin. I think they’ve got a lot of snow on the ground now.

    • JBT

      I think it will take time for new writers to weave their stories and to me I am allowing time for that. I am enjoying that at least the characters are acting like themselves again. I think it is on a positive direction. What I do not like is the background music and a few of the sets. I think the writing is definitely better.

      • charlie bracken

        I agree about the back round music that needs to go, but as far as the writing It’s much better.

    • robert

      it’s so boring

    • robert

      don’t forget the terrible cameras and the background music practically disappearing

  • robert

    i know it’s still early but i am not impressed with the new writing at Y&R. it is so boring. many of the same problems are still there. GC BUZZ stupidity,Nick and Chelsea,trying to erase what Victor has done and this show has a lot of bad chemistry less pairings. the writing feels agenda based

    • FoxyRoxyy

      I’m not impressed either. The show is a snoozefest and the ratings reflect it. The show has lost so many female viewers year to year, which is what matters to the advertisers. I don’t foresee women viewers coming back.

  • TG

    I’m not to happy with the GC Buzz storylines, but I was glad that they ended the whole Christian Visitation storyline by not showing it in the courtroom. I feel like that storyline has gone on for too long. I know a lot of people are not happy with the current storylines and the ratings for the week didn’t show any gain, but it’s only the first week that sally’s writing has aired and sally and kay still have a lot to fix. I for one will try to stay positive and the new material airs.

  • jesse

    Oh I can’t believe it only 3 days and the ratings and demos haven’t gone up for Y&R,well fire Sally and Kay lol.Its going to take a couple of months dealing with Pratt’s storylines,bringing in their new characters,bringing back old characters like Gloria.I like what might happen with Lauren and Jill(shouldn’t be sisters),Cane with an addiction to pain pills.The only s/l I hate is GC buzz,they need to get rid of it asap.Restless Style with Phyllis sucked like this does with Hilary.

    • FoxyRoxyy

      The show is boring!

      • robert

        amen to that

  • wintry

    The weather has been colder this past week. I think ratings will increase for most soaps.

  • FoxyRoxyy

    I’m pretty sure that the Wed Dec 7 episode, which so many former viewers vowed to tune in for, was the lowest rated Abbott breakfast, ever! And it was promoted heavily by TV Guide and the bloggers, yet it was by far the lowest viewed episode of the week. Maybe viewers don’t care about Abbott breakfasts. I sure don’t. Traci licking a butter knife isn’t compelling drama.

  • SoapArmageddon

    I have a feeling 2017 will be Days’ last year on the air.

    • TG

      I’m thinking the same thing because on some of the ratings Days had the same numbers that AMC and OLTL had before they were pulled off I feel bad for Days fans

      • Kevin Little

        The only difference is that the morale for AMC and OLTL was so much better than the current morale for DAYS. There were even people saying that OLTL had a lot more story to tell and that it was cut short.

        Even longtime DAYS fans like myself (a viewer since the late-1970’s) have had it with that show and acknowledge that it’s been soul-less for the last dozen years.

        • TG

          I’ve noticed that from a lot of Days fans that a lot of them have stopped watching because of the direction of where the show is going and many of them have been watching for years. its really kind of sad.

    • soaprealityfan

      I think it will pull through one more year, but that’s it.

      • cab

        I agree, they might get another year. Ratings are heading up.

    • whteverPMS

      Seems like you have a Not so fresh feeling?

  • Lala

    Y&R needs a shot of great acting adrenaline in the form of@michaelmuhney ! That man is desperately needed back! Come on now..@mal young 💖✌🏼️

    • FoxyRoxyy

      After what he did, he’ll never be back. Ever.

      • Lala

        That is a disgusting rumour that ” someone started” if the new ” president elect” can grab women … MMuhney can’t return on a unfounded accusation? Sad world. Bring back Muhney @y&r ! Y&R is just so zzzzzzzz?…..thanks !

  • scott16475

    I checked out Y&R (on purpose this time) but didn’t watch for long – for no reason other than I had somewhere to be. A girl was exchanging gifts with her grandmother, Nikki, which I found strange. Wouldn’t the family get together at the holiday to exchange gifts rather than exchanging them one on one? Perhaps that was explained and one of them won’t be in town for Christmas…? I will say that I quickly decided that I would not watch Y&R on a regular basis for no other reason than how Melody Thomas Scott speaks. Her slow breathy way of speaking was really grating on my nerves!! Not sure if this is Melody’s normal way of speaking or if there’s a character reason for it but I don’t have the patience. Sorry, Melody fans.

    I watched about 30 minutes of the episode but nothing about what I saw grabbed my attention. I probably won’t return but clearly it’s number 1 for a reason so many, many people do enjoy it.

    • FoxyRoxyy

      Don’t worry. Viewers are leaving in droves. Y&R is soooooo sleep inducing. It’s boring and Mal Young allows this to continue. The ratings keep dropping.

      • Kevin A.

        @ FoxyRoxxy For someone who supposedly does not watch, you sure have a lot to say.

        @Scott16475 It’s the holidays. A time for forgiveness, burying the hatchet and catching up with family. What were you expecting exactly? 🙂

  • vivien

    I quit watching GH when it became clear they care nothing about telling a romantic story. They don’t even have one couple worth watching. They build ’em up just to knock ’em down. Then switch partners and start the whole process all over again. There’s never a payoff for all the months we spent watching and rooting for a pair! What they did to Jake & Liz was a crying shame. I do like Maxie&Nathan and I will watch on New Year’s Eve to see if they actually do get married. If the wedding is interrupted I will be gone again.

    • Kevin Little

      You had me in your corner
      Until you mentioned you were a fan of the most obnoxious coupling in soap history, Maxie & Nathan.

      • vivien

        LOL, seriously? I can think of LOTS more obnoxious pairings than them, like Spixie for instance!

  • ctshar

    SOME of us are trying out british soaps (I have hulu) because the US soaps are SUCH poorly written, chliched and boring messes. The actors are MUCH better on US soaps. Soap ratings are purely WRITING problem except for Days which also has production quality issues. Fix the writing, realize that younger viewers won’t watch never-ending triangles and baby switch stories. This is a wake-up call to these old hack daytime showrunner and writers. Do better. Hire some younger writers and WRITE story for your diverse actors since your under 40 audience is diverse.

    • soaprealityfan

      Some of us are giving up on TV altogether. I prefer soaps, as well as reality TV, but there isn’t much that interests me anymore. Plus too many ads!

    • vikky

      Yea add more zombie characters, werewolf’s, serial killers, vampires, taboo sex and apocalypse story lines and american young viewers might watch daytime network soaps.

      • ctshar

        The Hulu soap looked just like a soap, just not the same repeated three basic stories like the hack US writers.

  • soaprealityfan

    I am just finishing the last half of this month and into 2017, and then dropping DAYS altogether. The show has become beyond boring. I don’t care about Abi, Gabi, JJ or Chad. The same goes for many other characters and almost all the stories. JJ was great with Paige, but killing her off was a HUGE mistake. Same goes for killing Will and Serena Mason, same goes for writing out characters who had potential to continue to be, or at least become, interesting – such as Maggie’s daughter, Summer, plus Jordan Ridgeway, a much better love interest for Rafe, as well as Aiden and Chase Jennings, to name but a few examples. I can’t stand the Kiriakis family and the stories they are in right now are contrived and utterly uninteresting. At least, Theresa is gone. There is nothing to hold my interest. Adrienne’s cancer story is well-acted, but the problem for me at least is that it is totally predictable and nothing about it makes me invested at all. Same goes for everything else. Either that, or it makes me want to change the channel, like with just about anything Nicole is doing!

    • GoodRiddance

      Thanks for sharing. One less person to whine and cry about Days on this board is a good thing.

    • cab

      Hope you do not watch another soap to increase their ratings. Unlike you, many are now watching.

  • justmindy

    I was watching the Today Show on NBC. They had a clip of the famous people we lost in 2016. There was no mention of Joe Mascolo. No respect for soap actors. Thicke was mentioned so was ZSA ZSA.

    • Luna

      Of course two big names were mentioned. Zsa Zsa and Ticke were way more famous

    • cutore

      How about a recast for Stefano DiMera like Tom Selleck?

  • Kevin A.

    I Love Y&R these days for mainly one reason: JUDITH CHAPMAN!!! So refreshing to have Gloria back on the canvas. She always brings a little zest to every scene. Thank you Mal for bringing her back! 🙂