Corday Productions, Inc.
Ratings Report for the Week of April 28 – May 2, 2014
NOTE: Please do not copy and paste the entire ratings. Thank you.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,535,000 (+68,000/+204,000)
2. B&B 3,535,000 (+202,000/+367,000)
3. GH 2,770,000 (+29,000/+319,000)
4. DAYS 2,440,000 (+87,000/+44,000)
1. Y&R 3.3/11 (same/+.1)
2. B&B 2.6/9 (same/+.2)
3. GH 2.2/7 (+.1/+.3)
4. DAYS 1.9/6 (+.1/same)
Women 18-49 Viewers
1. Y&R 714,000 (+18,000/-103,000)
2. GH 628,000 (-24,000/+92,000)
3. B&B 582,000 (-10,000/-79,000)
4. DAYS 571,000 (+22,000/+63,000)
Women 18-49 Rating
1. Y&R 1.1/8 (same/-.2) <—— ties low (4th straight week)
2. GH 1.0/7 (same/+.2)
3. DAYS 0.9/6 (same/+.1)
3. B&B 0.9/6 (same/-.1)
Women 18-34 Viewers
1. GH 209,000 (+5,000/+42,000)
2. Y&R 161,000 (+6,000/-53,000)
3. B&B 155,000 (+4,000/+2,000)
4. DAYS 142,000 (+37,000/-26,000)
Women 18-34 Rating
1. GH 0.6 (same/+.1)
2. B&B 0.5 (+.1/same)
2. Y&R 0.5 (same/-.1)
4. DAYS 0.4 (+.1/-.1)
Women 25-54 Viewers
1. Y&R 1,101,000 (+11,000/+5,000)
2. B&B 859,000 (-3,000/-8,000)
3. GH 858,000 (-4,000/+119,000)
4. DAYS 713,000 (+35,000/+55,000)
Women 25-54 Rating
1. Y&R 1.8 (same/same)
2. GH 1.4 (same/+.2)
2. B&B 1.4 (same/same)
4. DAYS 1.2 (+.1/+.1)
Day-To-Day Ratings – HH/Total Viewers
It was a great week for all 4 soaps and i consider that a good thing.
I agree Andrew. Breaking it down, all four soaps were up in total viewers from last week and from same time last year. In the various demos, each of the soaps are either up from last year or, if down, the numbers have decreased. It appears all soaps have stabilized and the impetus appears ready to move forward rather than downward, unless someone makes a very bad mistake (no particular thoughts in mind). Both #Days and #GH are, in my opinion, posed for good May sweep s/ls; I can’t speak for #Y&R or #B&B since I don’t watch them but perhaps their viewers can speak of the May sweep s/ls
I think it’s creepy that B&B constantly out performs Y&R in gains and is never mentioned. Make it an hour and Y&R half. That’s the future. Soon.
It is a superior soap. That’s true.
I hope DAYS continues to go up! Next week’s ratings will be for the build up and subsequent shooting of Nick. That could prove to be a ratings bananza!!! I hope it don’t fall flat because the show is thrilling!!!!!
They will most certainly go up, because Blake Berris (Nick) is brilliant! Just killing an extremely important character like Nick off (after turning him into a one-dimensional creep), however, is not the kind of “story” the show needs in the long run. The writers turned Nick and Gabi into one-dimensional characters and totally ruined them, although there was tremendous potential for them. Apart from Will and Sonny they were the main reason for me to watch.
Nick, Gabi, then EJ and Sami… who’ll be gone next?
TPTB of DAYS prove themselves to be incapable of keeping the best actors that the show desperately needs – AND good storytelling, of course, that’s been absent for months!
PS: Susan Hayes showed us on Friday in her dialogue with Nick what an outstanding veteran actress she is – and how has she been treated by the writers? Just one more example that the (head) writers are DAYS’ biggest problem (in contrary to GH), and if they don’t get rid of them fast, there’s no real improvement in sight.
I agree about Blake Berris. If the writers had written his character, Nick, the way they did on Friday (5/9), he would have been far more interesting. More of a tortured soul than a cartoonish, mustache-twirling soap villain.
Absolutely … nuance is becoming more and more a lost art in general, and not just in soap … of course, a certain amount of “shock” is necessary but cartoonish characters always cheapen any S/L
Is there any way you can find out the largest May sweeps ratings gain for a soap opera in the history of soaps? If so, will you share? Also, same question for the past ten years?
Historical data is hard to find, especially since daytime soaps have been airing on television for 50-60 years now. The closest available (public) numbers would simply be season-to-date numbers.
My own personal daytime ratings archive dates back to the 2009-10 season. I can easily look up the numbers going back that far, any further would require more time and effort than I would want to expend searching for that information.
Thanks for your reply!
May Sweeps 2009 was not kind to the daytime soaps. At the time, there were seven soaps (ATWT, AMC and OLTL were still airing). During the sweeps period, only AMC saw an increase over the previous four week period. These numbers are not exact, since the sweeps period starts on a Monday and ends on a Wednesday.
For May sweeps 2009…
AMC: high (2.50 million); low (2.36 million); average (2.45 million); previous 4 weeks average (2.44 million; +10,000)
ATWT: high (2.31 million); low (2.15 million); average (2.24 million); previous 4 wks avg (2.29 million; -50,000)
B&B: high (3.25 million; 2 weeks); low (2.97 million); average (3.15 million); previous 4 wks avg (3.21 million; -60,000)
Days: high (2.55 million; 2 wks); low (2.44 million); average (2.51 million); previous 4 wks avg (2.59 million; -80,000)
GH: high (2.70 million; 2 wks); low (2.39 million); average (2.59 million); previous 4 wks avg (2.66 million; -70,000)
OLTL: high (2.42 million; 2 wks); low (2.31 million); average (2.36 million); previous 4 wks avg (2.35 million; -10,000)
Y&R: high (5.10 million); low (4.79 million); average (5.00 million); previous 4 wks avg (5.07 million; -70,000)
Thank you, JayTN!
I loved how you included the averages! It all makes sense. If and when you have time, will you please do all the years between then and now?
The numbers for the daytime soaps for May Sweeps 2011. Again, these numbers are not exact because the sweeps period does not encompass a full four week period. Between May 2011 and May 2010, CBS’s ATWT was canceled and is not included.
AMC: high (2.51 million); low (2.30 million); average (2.39 million); previous 4 weeks average (2.40 million; -10,000); vs. May 2010 (-50,000)
B&B: high (2.85 million); low (2.79 million); avg. (2.82 million); previous 4 wks avg (2.85 million; -30,000); vs. May 2010 (-390,000)
Days: high (2.49 million); low (2.24 million); avg. (2.35 million); previous 4 wks avg. (2.38 million; -30,000); vs. May 2010 (+240,000)
GH: high (2.58 million); low (2.37 million); avg. (2.45 million); previous 4 wks avg. (2.56 million; -110,000); vs. May 2010 (+210,000)
OLTL: high (2.69 million); low (2.50 million; 2 wks.); avg. (2.57 million); previous 4 wks avg. (2.61 million; -40,000); vs. May 2010 (+220,000)
Y&R: high (4.90 million); low (4.54 million); avg. (4.68 million); previous 4 wks avg. (4.64 million; +40,000); vs. May 2010 (-390,000)
The CBS soaps were both down by 390,000 when compared to their May 2010 numbers, while ABC’s GH and OLTL were up 220,000 and 210,000 respectively, “Days” was also up by 240,000. ABC’s soon-to-be-canceled AMC was down 50,000 from the previous May.
I also love how you did the comparison to the previous year! Thanks!!!
Something puzzles me. Are you sure “Days” difference is not -160,000 from the previous year?
Yes, that was a clerical error. It has been corrected.
GH should be -140,000 from the previous year.
Y&R was -320,000 than the previous year.
B&B -330,000 from the previous year.
Does Susan Hayes portray “Julie”? If so, I totally agree … she has always done a fantastic job with the very few scenes they have given her
Yes, that’s Susan Seaforth Hayes. I’m loving her scenes!
Not bad at all for Y&R. Still have lots of work to do.
Will amc and oltl be coming back or are they just gone because of the prospect park fiasco will abc revive the shows
They’re gone, but Kassie DePaiva (Blair,OLTL) will soon be starring on Days of our Lives. Rob Wilson (AMC and The Price is Right) can also be seen on DOOL!
Days is my fav
I’m loving DAYS! Who killed Nick?
Oooooo….kinda scary to see GH back at a 1.9 on Friday.
But then it was at 2.4 (3.1 million) on Monday and, in general, 765,000 total viewers away from second place, no 1 in 18-34 demo, close behind in the 18-49 demo and significantly ahead from same time last year in every demo as well as total viewers
I think GH has mostly done bad on Fridays for some reason.However they were the only soap that went from the same time last year in overall viewers and in all the key demos.Plus they are in first or 2nd place in 2 of the demos and only 1,000 from 2nd place in the other demo.
It looks like the Y&R demos are going down because the viewers are getting too old.
Joking aside…you are absolutely right.
Soap audiences have been aging for some time.
I myself will fall out of the 25-54 demo soon.
But YR will be the last one standing…unless something changes in the next 5-10 years.
What’s supposed to be “scary” about that? They are having their best season since 2007-08. And even the best shows have lower ratings on some days.
Would gh still be on at its old time slot if the revolution had been succesful
Peter Reckell is in talks with DAYS!!!
A shout-out for Days: I thought today’s episode was flawless, never missed a beat, each scene flowed seamlessly into the next, pitch perfect dialogue giving these very talented actors something to exhibit. I truly enjoyed it from the first to the last moment. I realize daytime soaps move at an excruciating pace and to keep s/ls spinning five days a week, 52 weeks a year … this is an incredibly difficult job … and every soap (past and present) deserves accolades for attempting such a momentus undertaking. But today’s episode for Days, in my opinion, exhibited what talented, detailed and finely tuned writing can produce … and I hope we have some repeat performances. Bravo #Days!!!
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