Bell-Phillip Television Productions; Corday Productions, Inc.
Ratings Report for the Week of March 31 – April 4, 2014
NOTE: Please do not copy and paste the entire ratings. Thank you.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,544,000 (-275,000/-125,000)
2. B&B 3,529,000 (-158,000/+221,000)
3. GH 2,875,000 (-183,000/+83,000)
4. DAYS 2,423,000 (-22,000/+113,000)
1. Y&R 3.4/11 (-.1/same)
2. B&B 2.6/9 (-.1/+.2)
3. GH 2.2/7 (-.1/+.1)
4. DAYS 1.8/6 (-.1/same)
Women 18-49 Viewers
1. Y&R 795,000 (-6,000/-95,000)
2. GH 680,000 (-93,000/+20,000)
3. B&B 617,000 (-39,000/-152,000)
4. DAYS 573,000 (-24,000/-92,000)
Women 18-49 Rating
1. Y&R 1.2/9 (-.1/-.2)
2. GH 1.1/7 (-.1/+.1)
3. B&B 1.0/7 (same/-.1)
4. DAYS 0.9/6 (same/+.1)
Women 18-34 Viewers
1. GH 238,000 (+5,000/+51,000)
2. Y&R 215,000 (-15,000/-21,000)
3. DAYS 163,000 (-7,000/+26,000)
4. B&B 153,000 (-36,000/-14,000)
Women 18-34 Rating
1. GH 0.7 (same/+.1)
2. Y&R 0.6 (-.1/-.1)
3. DAYS 0.5 (same/+.1)
4. B&B 0.5 (-.1/same)
Women 25-54 Viewers
1. Y&R 1,126,000 (-6,000/-67,000)
2. GH 917,000 (-100,000/-1,000)
3. B&B 891,000 (-24,000/-11,000)
4. DAYS 690,000 (-5,000/+47,000)
Women 25-54 Rating
1. Y&R 1.9 (same/-.1)
2. B&B 1.5 (same/same)
2. GH 1.5 (-.2/same)
4. DAYS 1.1 (same/same)
Day-To-Day Ratings ñ HH/Total Viewers
Umm…so who caught the bouquet? lol
It certainly wasn’t the viewer, since the actual wedding ceremony was the least watched day last week.
Well the viewer was treated to a beautiful 3-day wedding that will have more of a lasting impact than anything else in daytime drama in the past few years.
LOL! There was no bouquet thrown. DAYS fell just a little in total viewers, but the others had drastic drops! So, DAYS did good in a way.
It wasn’t the viewer, since the actual wedding ceremony was the least watched day last week.
Days is crap at the moment all they destroyed Ejami for EJ and Abby they down from last year now big time in women 18 to 49 hope Days is happy with themselves they think the Wilson wedding is going bring in viewers what delusional people they are at days it made people tune out.
Last year, WilSon brought ratings up whenever they were in a front burner storyline, so don’t distort the facts here. The problem is that the wedding was not part of a larger storyline and arc of suspense. And that’s what has been missing from DAYS in general for several weeks now. All the stories are very fragmented and they are dragging out things way too long. Nevertheless, DAYS is still up considerably from last year, also in the women 18-49 key demo.
People are tuning out because of EJami. They were the ones on. They are disgusting to watch.
The ratings are reflective of the show in its entirety, not a shipper’s like or dislike of a single couple. There are lots of couples on Days and everyone watches the show for their favorites. The few people who watched the show last week know that it did in fact revolve around one couple but it wasn’t EJ and Sami, it was Will and Sonny. But it’s not their fault the show was a disaster last week either. The problem with Days right now is instead of following their recipe for success last year which was focused storytelling and developed character relationships, they have invested in sudden and out of left field storyline shifts. The audience has been left to watch the writers desperately scramble to justify the out of the blue nonsense happening onscreen and a lot of it is undoing the stuff everyone was tuning in for last year. It makes sense no one wants to watch that happen.
One such plot is the Jennifer/Liam storyline. Liam hasn’t been on-screen but just a few weeks and already he’s rigging her house with listening devices?!? Most viewers may be watching that story and asking themselves “who the heck is Liam?”.
I totally agree with that. Days has way too many newcomers right now. And they have not been weaved in well at all. That is my biggest problem with both Y&R and GH right now. I’m often times now having to figure who someone is and what they are up to which takes me out of the story. And I just get frustrated and quit watching the episode.
Yes! I was actually thinking of him! It’s so dumb. It’s obviously to create drama for Dan and Jen (the world’s most boring soap couple.) Days is a giant mess right now.
“The Young and the rest of AMC”. No wonder Y&R’s ratings keep falling…. lol
None of the stories are any good on Days. None of them. That’s why ratings suck and Days is always in 4th place. And I disagree with the person who said Ejami were the ones bringing the ratings down. As a whole, Days did better than most soaps. And Ejami don’t really have a story right now. Sami’s running around arguing with Gabi, and Ej’s talking to some pothead about a made up blind date with Sami. Ejami together don’t have a story right now. They are waiting for sweeps for that…..cause they know what will draw in viewers. And kid yourself if you want but the Ejabby stuff worked in January not because of Ejabby but because ultimately it was about Ejami and it still is. Ejami gets sweeps every time. There’s a reason for that.
No, Ejami doesn’t bring in ratings. Days best ratings were in Jan/Feb when EJ was paired with Abigail. EJabby is exciting. Ejami is boring. Saying that, ejami is not the cause of all Days woes. The show is dreadfully boring. Daniel and Jennifer are horrific together. The Wilson wedding was lovely, but BORING. There needs to be some excitement on this show.
That is why Days always saves Ejami for sweeps please only reason they were up in Jan and Feb was because of the bad weather EJ and Abby no way as near as popular as Ejami are you bet Days may sweeps will all be about Ejami and the reveal. EJ and Abby was all about Ejami no one believed he loved Abby over Sami. As for Wilson you have to accept some fans will not tune in not me I don’t care if gay or straight couples marry but a lot of fans do sorry you may not to hear that buts it true.
If that’s true, why have WilSon been a central part of any week when DAYS hit a multi-year ratings high last year? They have brought in way more new viewers and fans (especially in the key demos) than the number of bigots that may have been driven away. You’re clearly pushing your homophobic agenda here, and everyone who’s been following your comments knows that.
I so agree with that. It’s just ridiculous how some homophobes are trying to blame the ratings decline on Will and Sonny who always brought ratings up last year when the writing was still good!! The WilSon wedding had virtually zero build up and no major storyline with interesting twists, climaxes etc. around it – and that’s what’s been missing from DAYS in general for many weeks now.
Something tells me that DAYS knew the wedding would not be a big crowd pleaser. That’s why it was not during sweeps. I predict DAYS will be sending Will and Sonny on an extended honeymoon.
I also wondered why the show didn’t have Will and Sonny’s wedding happen in May Sweeps but maybe they need the characters married because of a big May Sweeps story.As for Will and Sonny i’m also afraid the show will write them off down the line.I’m happy they are married now but there’s not much story far as i can tell for them except for fighting Nick.With Gabi leaving and depending on how she leaves there could be a story for Will and Sonny but even then it might just be them reacting to other characters actions.
Sami is leaving and without her creating drama in her son’s life makes you wonder if they will at the very least back burn Sonny and Will. Gabi is leaving too. So less drama there.
According to Jason47’s Days site, there is a contract cast member leaving the show in May that has not been announced anywhere. Days may announce before then but for now they are keeping it under wraps. According to Jason the actor or actress has already filmed their last scenes. The only things he said was that it was not Camilla Banus or Blake Berris….so not Gabi or Nick. I’m sure that is probably part of their May sweeps story.
They knew. I’m sure they had some marketing numbers telling them that. another reason I think they knew is that it appears scenes were cut from the show. JJ and Abigail were supposed to have this big photo display of same sex couples some getting married and in the show they gave that NO airtime. A mere mention and a brief glimpse and then there was no honeymoon love scene at all.
DAYS………………..I would’ve thought the ratings would increase due to WilSon’s wedding but I guess I was wrong!
Everyone needs a Nielsen ox so we can get the real ratings…
Just like the soaps, some people here seem to have multiple personalities (or perhaps just trolling for comments/likes). In one breath a person says “people are tuning out because of EJami…they are disgusting to watch” and moments later the same person says “I disagree with the person who said Ejami were the ones bringing the ratings down”.
The people who were looking forward to the “Days” ratings bonanza brought on my the Will/Sonny wedding are now furiously back-peddling (dare I say, “spinning”) with comments like “DAYS knew the wedding would not be a big crowd pleaser” and “that’s why it was not during sweeps”. The same people who were lifting Sonny and Will up as examples of how progressive “Days” is, is now looking in the Magic 8 Ball to “predict DAYS will be sending Will and Sonny on an extended honeymoon”.
Boy, I need to sit down. My head is getting dizzy from all of that “spinning”.
Excellent post JayTN. I totally agree that you get dizzy trying to follow all the excuses and spin.
I was hoping DAYS would hit highs but apparently they knew things that I didn’t. Possibly, they knew things I did not want to accept.
DAYS is trying. That’s what’s so great! Why would they keep any storyline if it is truly the reason for a ratings decline? So it can continue to be mocked and laughed about? Are you saying keep Will and Sonny no matter how much DAYS drops. That might not be so bad, considering DAYS dropped the least.
My prediction is Will and Sonny will be gone if the decline continues, but I don’t know what the ratings will be. Do you?
Of course I don’t know what the ratings will be…no one does. My only point is that if Will and Sonny were the main draw for four of the five days last week and ratings declined, then it is only reasonable to assume that the presence of those characters led to the decline. Nothing more, nothing less.
The characters themselves may not be unpopular, but the event that monopolized most of the air time last week is very controversial and polarizing. Perhaps in hind sight, “Days” should have kept the Will & Sonny wedding contained to just one or two days instead of spreading it out over four whole days.
It was a week that all soaps went down. DAYS loss was actually a win. The drop was minuscule compared to the others. I’m not trying to make you dizzy. It is a fact that DAYS gained on the others.
So, a “loss was actually a win”? Bizarro world, population one.
I understand your enthusiasm for “Days”, but your constant attempts to try and spin every ratings period as a positive is rather irritating. Not to mention the childish name calling of other, more highly rated, soaps.
You may think that you are doing a favor to “Days”, but you may also be turning off just as many people. Maybe you should stop worrying about the other soaps and just concentrate on “Days”. Despite its “losing win” last week, it remains in last place in every measurement except 18-34 year olds (and even there it is only 10,000 viewers removed from last place), indicating that its future, regardless of its recent renewal, is in a more precarious state than its rivals.
“Bizarro world, population one.” LOL I like you.
Sands, I love ya, but WilSon wedding day was not only the lowest rated day that week, it was the lowest rated day in quite some time. Also, look at Y&R and B&B’s ratings. Their HIGHEST rated day by FAR was Will&Sonny’s wedding day. Makes it look like some DAYS fans PURPOSELY tuned in to CBS instead on that day (I know I did).
Yes, that’s true, but DAYS still only lost 22,000 for the week.
I’m all for whatever DAYS deems necessary for the survival of the show.
YawneR lost over 12 times that amount.
DAYS is smart. They knew not to have the wedding during sweeps. They got it over with. Viewers will now focus on other storylines which are heating up.
Kassie DePaiva is on her way. Eileen Davidson is too!!
I respect your opinion but i do think the show made a mistake not having Will and Sonny’s wedding in may Sweeps and building other stories around it.For example then they could have had EJ and Abagail’s affair exposed there in front of everyone.Plus i’m wondering if the show will be asked why they had the wedding in April and not May?Yeah Days only lost 22,000 viewers but they lost viewers in all the rating categories.and not just in overall viewers.
Yeah Days lost the least amount of viewers but it’s 2 straight weeks of losses for the show.also by losing the least they may have gained on the soaps above them because they lost but DOOL may not consider that a win.Especially because in all the key demos DOOL lost viewers from the previous week.The problem i see for Days is because they tape about 4 months in advance they can’t change things that aren’t working that quickly.
ITA, no matter how much the WilSon fans try to spin this, last week was ALL about WilSon. Looks like Will&Sonny are not the ratings grabbers some would like them to be.
Everyone here knows you are a homophobe. It was totally disrespectful and disgusting what you wrote about gay people and their relationships. So, we all know what your comments are about. They’re not about the success of the show! Stop slamming Will and Sonny for the bad shape DAYS has been for a couple of weeks now. The fact that the WilSon wedding wasn’t the ratings hit it could have been is the result of how the writers have been handling their story since last fall. It was like Chandler Massey left the show, and then they immediately came up with the wedding and absolutely no other real story for them at all. A huge mistake considering the fact that WilSon were front and center in all the weeks that DAYS hit multi-year ratings highs in 2013.
So no “calm before the storm” eh? I’m actually disappointed, I truly thought Will and Sonny would put DOOL at numero uno this week. It’s unfortunate when those little chicks don’t hatch.
Haven’t you heard? There’s another DAYS wedding coming up during sweeps!
And I do believe the Ejami wedding will bring in viewers (this coming from a Lumi fan)
Yes, it will!!!
I also think viewers are going to tune in for EJ ands Sami’s wedding because they may know all hell is going to break loose there and affect most of the canvas.As for Will and Sonny i think everyone knew they would get married even if Nick had tried something.So it was a great wedding but there was no suspense really in what was going to happen there.
It’s totally ridiculous (but expectable from some homophobic people) to blame Will and Sonny for the ratings decline that DAYS had over the last couple of weeks.
The fact of the matter is that there has been a total lack of major and coherent storylines with regular twists and climaxes for some time now. Too many fragmented stories with everything being dragged out way too long.
So, that’s the overall picture we’re talking about, and if anything, the Will and Sonny wedding has been hurt by that big picture, not the other way around. Last year’s ratings are the best evidence for that – Will and Sonny were always a central part of the story when DAYS hit ratings highs, but the story itself matters, too.
I personally loved the WilSon wedding and so did countless people that generated a tremendous activity on Facebook and Twitter last week (a sign that the key demos were quite excited about the WilSon wedding), but it was an isolated highlight without any major buildup or arc of suspense. DAYS writers should go back to their great writing a year ago and have a thorough look at what GH has been doing over the last year. They need better writing, i. e. stories, again!!
We now have tangible proof – as if we really needed it – that Facebook and Twitter activity does not translate into actual TV viewers. As I said last week, it is still TV viewers, not Facebook posts or “tweets” that pay the bills at the networks.
Actually, I think it is very realistic to blame the writers/producers singular focus on Will and Sonny for the ratings decline last week. The actual wedding event was Thursday, but the buildup began on Monday. But, some people would rather throw around unwarranted (and unproven) slurs and barbs instead of looking at the facts of a situation.
By the way, it’s good to know that Mindy34 has been a “DAYS fan since 1993″.
Factor in all the positives and negatives…DAYS had the best week!
Why are people still surprised and trying to find blame for ratings being low this time of year. I’ve been expecting this all along. This was one of the coldest winters we’ve had in a long time. With it warming up people are out — even more this year than ever. Even in prime time many shows that usually do well are not doing good at all unless it is a special episode. Even the awards shows have been somewhat down this year than they were last year. I’m surprised they are not falling more.
I did kind of think Days might get some increase for the wedding esp. after GH got an increase for the climax of the Brit story and reveal. And they might have if Chandler Massey had still been in the roll. So many people who liked Wilson liked them more for the actors than they did for the couple itself. And that is sad. And sorry but I think most of that is the way they have been written. As a couple honestly they are boring and have been for a long time. For awhile after they got together the writers shifted to an attraction between Will and EJ and Sonny was just an after thought. Then all the mess started with Gabi and to me that has been the focus of the story and not the couple. So I blame the writing for folks not to buy them as a couple.
Oh and I meant to add that as far as Y&R I can definitely see the decline for now. All the stories are just in a holding pattern right now. Nothing is really at a high point…just building. There is just nothing that makes me want to run home and watch it on DVR. Same with B&B. I know things will pick up again esp. as we get closer to May but for now things are just there. It is still much better than we had last year or even a few months ago.
That seems to be the main problem with LGBT characters, and it’s a problem that is not unique to “Days”. It’s like soap writers cannot see past the characters’ orientations. Every plot line that an LGBT character is in seems to have undertones related to their orientation. The writers at “As the World Turns” didn’t know what to do with Luke and Noah after coupling them up. They decided to make Noah’s father into a cartoonish soap villain; but that story again, had the underlying factor that he couldn’t accept that Noah was gay, and certainly couldn’t accept his boyfriend, Luke.
Likewise, the “Days” writers will probably have nothing for Will & Sonny to do, except break up. It still infuriates me how much of a weakling that the writers are making Will. He steadfastly refuses to stand up to Gabi or Nick (such as his refusal to get any kind of custody agreement with Gabi in writing). Because of that I don’t really care for the character of Will…I guess he’s the woman in his relationship.
If DAYS writers are weak in how they write for Will and Sonny, then that must make YawneR weaker. YawneR is making no attempt!
Totally illogical. That is just a statement to try and slam Y&R. Y&R is free to not have LGBT characters if they so choose. There is no rule that says a television series has to have certain minorities on screen. Personally, I would rather see no LGBT characters compared to a sub-standard or stereotypical LGBT character. Kind of like the old adage “do something right or don’t do it at all”.
Will and Sonny have never been “sub-standard” nor “stereotypical”. There’s a reason why two Emmys in a row have been won for the portrayal of Will Horton. There aren’t many soap opera couples who have achieved that! And this year, there might be some additional Emmys for the great storylines Will and Sonny had last year.
Sorry but the actor did not win for the writing. He won for his talent. Many actors have won awards for very poor writing. And Emmys are only based on one or two performances that an actor puts on a reel. It is not for the full year. That is why many actors who were very poor overall won. (i.e. Natalia Livingston on GH). And unless Days submitted an episode that featured Will and Sonny heavily they didn’t win best show for Will and Sonny either. Because Best Show is only based on one episode. They submit that episode and the panel votes based on that one episode. And unless Will and Sonny were the only ones in that whole hour then they could have won for anyone or the combination of all of them.
Obviously you just want to argue, as I never said that Will and Sonny are sub-standard or stereotypical characters.
My original statement was that soap writers don’t seem to have anything for LGBT characters to do other than “coming out” or hooking up. Another person tried to use that comment as a slight against Y&R by making a big deal out of that soap not having any prominent LGBT characters (as if that is some sort of requirement now). I responded by saying that if LGBT characters cannot be represented in a non-stereotypical way or used to prop up a soap’s “progressive credentials”, then I would rather not have LGBT characters.
You are the one seeking to equate my broad statement about daytime soaps in general to a specific couple.
Don’t feed the cry baby. I have quit responding to him. I will not acknowledge anyone any longer who can’t talk about their show without putting another down. It is sad when their show is so bad they can’t make it look good unless they are putting another show down. He asks soap fans not to watch the replacement shows so we don’t lose soaps. But all he does is put other soaps down as if he wants them to go away. So I just choose not to acknowledge him or his type anymore the same way he wants folks to watch only soaps or in his case only Days. He could care less about soaps at all.
I’m not a cry baby. I do want all soaps to succeed. For the last couple weeks, people have knocked the Will and Sonny storyline, so I will fight back. What better way is there than to use YawneR as my weapon?Adhere to my way or fall asleep!
YawneR is catching on. I saw a few statements elsewhere on the net where people use YawneR. A nice, simple, catchy name that fits like a glove!
I’m sure many people wish they thought up YawneR. So, if you get tired of being a YawneR and no longer wish to be a YackeR, then go to TPIR and become a YodleR.
People like that one are the type who threaten suicide when their show is cancelled. Then again, I’ve already said I think it’s just a troll.
I would never threaten suicide, nor would I commit suicide. DAYS is far from being cancelled. It was renewed for two more years. I’m not a troll.
Y&R has a lot of African-American characters moving major story lines! There are a lot more AA viewers out there than gay viewers. Soaps would do well to remember that.
Y&R has a new black doctor (man) coming next month. The casting call went out this week and said to start sometime next month. I think it will probably be a rival for Neil. Hope it gives a boost to that story.
DAYS is adding a couple African Americans. And I already love Abe and Maxine!
You obviously haven’t noticed that hundreds of thousands of fans have not only “bought” Will and Sonny as a couple, but are enhusiastically commenting on YouTube, Twitter and Facebook. So, that’s definitely not the problem. They need better stories again, like last year. But that is also true for all the other pairings. The ratings decline started weeks ago and had nothing to do with Will and Sonny. And the wedding was a totally isolated event without any major buildup or storyline, without any interesting twists and so on. And that’s been the problem with DAYS for a couple of weeks now. It’s a problem the writers have to solve for the show as a whole. And they only need to remember what they did so successfully last year or have a look at what GH is doing. They were in a much worse position just two years ago.
I read all of those — but evidently you are ignoring all the ones on message boards who say the same thing I do about them being boring and not liking them since Guy Wilson took over. Just the last weeks there have been numerous posts on here saying that. In this day and age even if the story is bad a couple can still pull in big numbers for their show despite how bad the story is. We’ve seen it happen numerous times. Many people don’t like the new Lulu on GH but they tuned in big time last week to see her get her baby.
Ratings have nothing to do with quality or lack of quality. Many people will watch something no matter how bad the writing is. Look at some of the reality stuff that gets great ratings.
FACT: DAYS gained 253,000 viewers on YawneR…FACT!!!
All the shows put in a bad showing.
Confusing somewhat since Days had the wedding, GH had a 51st anniversary week.
Also now both CBS shows down two weeks in a row.
Yes, it’s Spring, but let’s hope the trend doesn’t continue.
Yeah it was a bad week for all the soaps but most were up from the same time last year.So i look at it in a glass half full kind of way.
You’re absolutely right. This is an extremely difficult time of the year and for DAYS it’s been a couple of weeks with not so interesting and coherent stories and weak ratings, so the WilSon wedding, as isolated as it was (and that’s the writers’ fault!) stabilized the numbers and the increases from last year (+113,000) and generated huge buzz among the relevant key demos on the social networks. That’s something that cannot always be measured in the ratings immediately, but it’s important for a soap or any TV show in the 21st century. It could have been a ratings hit if there had been a real build up and a major storyline around it. See last year’s ratings!
I agree that there was no real build up to Will and Sonny’s wedding and they were only engaged for like 2 months or so.On one hand i’m happy the show had a gay wedding but on the other hand i think they just wanted it to happen and then they could move onto other stories.
I agree. There was hardly any promotion of it at all. And they only even set a date a few weeks before. It was as if the whole thing was an afterthought and they simply didn’t know what to do with Sonny and Will — so lets just get them married. But honestly that is the way much of the show feels right now. Its like they are in some kind of holding pattern waiting for others to show up …. so everything is just treading water. But Y&R is also doing that too.
Ratings wise the Gay marriage on Dool was a failure. But it was a very nice ceremony.
It was not only a nice ceremony, it was probably the event with the greatest impact of any event on any daytime show over the last couple of years. Congrats to DAYS! And even the best stories and boldest moves don’t always pay off ratings-wise IMMEDIATELY. But from what we’ve seen from WilSon over the last year, also in the ratings, I believe this story WILL pay off if they continue giving them good storylines like last year.
It really wasn’t a bold move. Gay marriage is not so out there anymore.
Congrats to DAYS for the Will and Sonny wedding! Congrats to DAYS for only losing 22,000 viewers for the week! Yes, DAYS did lose viewers, but did gain on the other soaps! Look at those huge losses! DAYS came up the winner!
Don’t be fooled by YawneR fans! Every YawneR fan wants to become a YackeR about DAYS to deflect from what is so obvious; YawneR is going down fast!
They are trying to keep the focus on DAYS losses when the other soaps flopped big time!
I can totally understand when one’s personal likes or dislikes seem to be borne out in a particular week’s ratings .. so I give everyone the opportunity to crow as any given opportunity comes “their way” … have at it :). The actual facts and figures, of course, as we all know it in our heart of hearts, are never demonstrated in a single week .. but rather in numerous weeks, months, comparable samples so that true directions may perhaps be detected … and even then perhaps not. As always, we must underline the unstableness of the dinosaur Nielson ratings and, if and until substantial improvements are implemented, there are multiple weeks that must simply be discarded. Having said all that, in review, both Days and GH have been holding steady in the long term. GH, in particular, has remained at its high end for quite some time (roughly stradling 2.8 ml, 2.9 ml. and 3.0 ml); Days, although it has drifted down from its former highs in recent weeks, now seems to be treading water around 2.4 ml for the last three weeks and hopefully will gradually begin to turn things around. All three soaps (GH, Days and B and B) are at positive numbers compared to last year at this same time; only Y and R (which I will discuss more fully below) has broken through the floor and, for the first time in quite a while, are not only at negative numbers in all their demos from this time last year, they are also at a negative -125,000 in total viewers compared to same time last year.
With that, continuing my ongoing review of Y and R, in my 9th week review, Y and R has enjoyed two positive rating reports and seven out of nine negative reports. In the last nine-week span, they have experience an accumulated loss of 1,183,000 total viewers. In this report, for the week of 3/31- 4/4, they had total viewers of 4,544,000, the lowest point in the nine-week review, but also the lowest total viewership since the week of 10/7 – 10/11 (4,524,000), roughly five and a half months ago. They are down compared to last year in all demos: -95,000 (18-49), -21,000 (18-34) and -67,000 (25-54); in addition, as reported above, they are at a negative -125,000 total viewers from last year.
Thank you! You just proved my point!! The YawneR/YackeR fans are trying to deflect. Some YawneR fans defect while others deflect.
I think that they should have had EJ’s and Abby’s affair exposed at the wedding that would have been RATINGS GOLD!
Whoa when I left there were only 9 comments. Lots of ‘new’ users on tonight.
A trend that I hate so much with today’s fans is if they can’t let their show stand on its own merits they have to resort to the childish thing of putting another show down. So much for the so called love of all soaps and wanting them to succeed. Your true love for the genre really rings loudly when you the only way you can make your show look good is by putting another one down. So childish.
Not a great week for any soap, that much is clear. As a DOOL viewer for over 40 years I am getting a little concerned. Outside will and sonny the show has no direction and the pacing has slowed in places. A minor character Liam suddenly turning into a twisted monster is just bizarre and obviously designed to make The unpopular Dannifer coupling interesting. Newbies Jordan, her brother and friend is taking way to long to unfold- it better be big because right now I could care less.
Previous posters have said DOOL is treading water, and I agree with that. This needs to change because ratings will at best stay static or at worst decline. Just because DOOL has been extended to 2017, does not mean decisions cannot be reversed.
I would be sad to see it go, but if things don’t improve I would not blame TPTB.
You are right about Dannifer. They have thrown everything at thins couple and nothing has made them interesting. Chloe trying to use Parker. Was obviously not a threat. JJ could have been, but they made him a dealer and unlikeable. Teresa an addict trying to get Daniel again not likeable in this situation. Now Liam a madman. I don’t think Days gets that no one cares if they are together or not. It’s a waste of airtime
Will and Sonny have been reduced to playing second fiddle to the endlessly repetitive Nick/Gabi drama ever since last fall. So DAYS has treated them just as badly as many of the other characters and couples (and actors) with huge potential. If you think about what they’ve done to great actors like Blake Berris (Nick) and Camila Banus (Gabi — who already left), just as they did nothing to keep Chanlder Massey (who only said he was THINKING about going back to school – and they immediately re-cast Will) and so on. DAYS’ writing has been off the track for some time now, too many isolated stories and fragmented stories, everything being dragged out way too long, no interesting twists and climaxes – it’s obvious that the WilSon wedding as an isolated event couldn’t be the ratings hit that WilSon highlights were in 2013 when they got real front burner storylines.
I’m also wondering if Will and Sonny playing the same drama over and over again with Nick and Gabi was one of the reasons Chandler wanted to leave.I’m sure Chandler wanted to go back to college but he may have also wanted better material and not just be a supporting player in other stories.Plus if Chandler had stayed maybe he could have been convinced to extend his contract a few extra months at least but DOOL immediately recasted.Maybe if Chandler was still playing Wilson’s wedding could have had more impact because then the show could have used flashbacks of Will and Sonny’s relationship.
True. I think it was a disservice to do the wedding so quick after the recast. They should have had Will and Sonny go through a disagreement and make their way back to each other. There was nothing to really connect Guy to the story for me I kept wondering how Chandler would have played things. References to troubles with Nick or Gabi just made me think of Chandler. Freddie and Guy’s WilSon needed test of their own.
As much as i was wished Chandler had bee playing Will when the wedding happened i understand why show hired Guy because from when he took over and when the wedding scenes had been taped a few months had passed and the show may have wanted Guy and Freddie to build something between them as actors in the time between.I think Guy did a good job in the wedding scenes but i think Chandler might have done better because he was playing Will during Will and Sonny’s struggles to be together.Plus as you point out they could have had Will and Sonny have some kind of disagreement and then get past it.For example the disagreement could have been Will finding out what Gabi did to Melanie and that Sonny knew but didn’t say anything and have the characters deal with that issue.
I totally agree with everything that was said about Will and Sonny and the bad writing for them. The question is: Can the soap that is dead last really afford to treat the enormous potential of great actors and couples like that and waste opportunties like these? I don’t think so. They have to get their act together – fast! Gosh, these head writers earn a fortune, aren’t they even capable of taking a lesson from GH? They were on the verge of being canceled only one and a half years ago (in a much worse position than DAYS) and actually handed everyone a blueprint of how to turn a soap into a ratings hit again!!
That’s the big problem with GH is that people keep hyping up what Cartini did as being great. They did the very same things at OLTL and it still got cancelled. They are basically using the same game plan they used at OLTL and often the same stories just adapted to different characters. The ratings went up and down at OLTL too just like they do at GH. The biggest thing they had on their sides at GH is that fans suddenly realized that the networks weren’t crying foul anymore. They proved that they would cancel the soaps if they didn’t get the ratings. Plus fans that had not been watching GH at all suddenly followed OLTL characters and actors to the show. Cartini have made many mistakes at GH and at any other time those mistakes would have brought them the disastrous ratings that they got at OLTL — just different time and different circumstances.
Look at how many folks Days has brought back from the past in the last few years. The only time those returns even caused the ratings to go up was when we had the big reboot and brought back Carrie, Austin, Marlena, John, and Jack. Within two days those ratings dropped again.
Last year when GH got all the big ratings for Duke’s return, Scotty’s return, the nurses ball, etc. how long did it take them to lose those big bumps. Not long.
If you compare GH’s ratings from 2 years ago to Days ratings from 2 years ago — both have added viewers. Last year Days even beat GH at times and they got very close. Neither show is consistent in what they do and neither can hold on to the big gains they get.
That is what both shows have to learn to do — the same way that Y&R and B&B need to do too.
DAYS OF OUR LIVES was voted Favorite Soap Opera of the week.
Will and Sonny from DAYS were voted Favorite Couple of the week.
(We Love Soaps d o t net)
I expected more from Days given the impact GHs reveal had on them last week. Saying they didn’t expect it to be a draw is a cop out. It takes a lot of time and money to put on an event like the wedding. They obviously went all out. They could have done something smaller. So I would expect they wanted a payoff. No matter how small it is, it’s a loss and with Days under 2.5M views, every week they suffer a loss is big.
GH had a big loss, but given the huge 400K gain last week, they could take it. Half of the people that tuned in stayed.
Days 3 month lag time hurts them too, if they want to make changes, it will be 3-4 months before it hits the screen. Days has always been cyclical. They have a huge event then go over and over the same thing until the next big event. My guess is that everything is waiting for sweeps. EJAbby affair, Nicole destroying evidence and Camilla/Gabi exit will all be coming up. The question is, will the wait be worth the reveals. Since you know they are coming, they better be good or Days will continue to slowly lose fans. Which to me is worse than big drops.
It’s rare that everyone gets fed up at once. They usually do it a little at a time.
We will see.
DAYS didn’t promote the WilSon wedding at all. So, no, they obviously were not as invested in the story as they should have been. And considering the weak environment, the lack of a real story before and around the wedding, especially for Will and Sonny, it’s no wonder that this isolated event wasn’t the ratings hit it could have been otherwise. In 2013, in all the weeks that DAYS hit multi-year ratings highs, WilSon were front and center of the story. So, it’s cleary nothing to do with WilSon, but with the overall bad shape DAYS has been in over the last weeks. At least, the WilSon wedding stabilized DAYS’ numbers, while all the other soaps lost big last week.
1.7 isn’t stablelized and Days has never promoted WilSon. They rarely even make it into spoilers. It’s been their popularity that has made people tune in. Maybe they aren’t AA much as they use to be. I agree that all the stories are poor, but that week fell squarely on WilSon.
Looking back at the ratings week for “Days”, I noticed that those 2.42 million viewers were the lowest for any week all season long (dating back to Sept. 23, 2013), so I thought I would look and see how the other soaps fared last week. Here are the results…
B&B: 3.53 million viewers, the lowest since an identical 3.53 million viewers for the week of March 10.
Days: 2.42 million viewers, the lowest weekly viewer total of the season.
GH: 2.88 million viewers, the lowest since just last week (week of March 24) when it pulled in 3.06 million viewers.
Y&R: 4.54 million viewers, the lowest since the week of Oct. 7, 2013 (4.52 million).
Also, the highest and least watched weeks of the season thus far per soap:
B&B: Highest: 4.17 million (wk of January 27, 2014)
B&B: Lowest: 3.38 million (wk of October 7, 2013)
Days: Highest: 3.02 million (wk of December 30, 2013)
Days: Lowest: 2.42 million (wk of March 31, 2014)
GH: Highest: 3.33 million (wk of December 30, 2013)
GH: Lowest: 2.60 million (wk of March 10, 2014)
Y&R: Highest: 5.73 million (wk of January 27, 2014)
Y&R: Lowest: 4.52 million (wk of October 7, 2013)
Ironically, both of the CBS soaps had their best and worst weeks at the same time, while “Days” and GH both had their best weeks at the same time and their worst weeks – so far – have come during the just concluded month of March.
By the way, same week last year was much worse for DAYS:
We all have to take into account that it’s an extremely difficult time of the year.
GH has been so good. A lot of chatter on the internet. Really surprised it’s not higher…
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