Ratings: Very Bad Week For All Soaps

Disney/ABC Television Group (Top); Sony Pictures Television (Bottom)
Disney/ABC Television Group (Top); Sony Pictures Television (Bottom)

Ratings Report for the Week of March 10-14, 2014

NOTE: Please do not copy and paste the entire .  Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,654,000 (-373,000/+288,000)
2. B&B 3,529,000 (-150,000/+149,000)
3. GH 2,600,000 (-372,000/+62,000)
4. DAYS 2,446,000 (-271,000/+269,000)

1. Y&R 3.4/11 (-.2/+.2)
2. B&B 2.6/8 9same/+.1)
3. GH 2.0/6 (-.2/+.1)
4. DAYS 1.8/6 (-.2/+.1)

Women 18-49 Viewers
1. Y&R 745,000 (-40,000/-93,000)
2. B&B 615,000 (same/-101,000)
3. GH 574,000 (-156,000/-30,000)
4. DAYS 573,000 (-97,000/+92,000)

Women 18-49 Rating
1. Y&R 1.2/8 (same/-.1)
2. B&B 1.0/7 (same/-.1)
3. DAYS 0.9/6 (-.1/+.1)
3. GH 0.9/6 (-.2/same)

Women 18-34 Viewers
1. GH 189,000 (-67,000/-46,000)
2. Y&R 175,000 (-15,000/-14,000)
3. B&B 164,000 (-13,000/+10,000)
4. DAYS 146,000 (-55,000/-20,000)

Women 18-34 Rating
1. GH 0.6 (-.2/-.1)
2. B&B 0.5 (same/same)
2. Y&R 0.5 (-.1/-.1) <—– ties low
4. DAYS 0.4 (-.2/-.1)

Women 25-54 Viewers
1. Y&R 1,110,000 (-57,000/-33,000)
2. B&B 846,000 (-13,000/-103,000)
3. GH 783,000 (-169,000/+30,000)
4. DAYS 661,000 (-106,000/+56,000)

Women 25-54 Rating
1. Y&R 1.8 (-.1/-.1)
2. B&B 1.4 (same/-.2)
3. GH 1.3 (-.3/+.1)
4. DAYS 1.1 (-.2/+.1)

Day-To-Day Ratings – HH/Total Viewers

Monday: 2.6/3,522,000
Tuesday: 2.7/3,567,000
Wednesday: 2.7/3,762,000
Thursday: 2.5/3,527,000
Friday: 2.4/3,270,000

Monday: 1.9/2,512,000
Tuesday: 1.6/2,222,000
Wednesday: 1.9/2,646,000
Thursday: 1.7/2,324,000
Friday: 1.8/2,526,000

Monday: 2.1/2,792,000
Tuesday: 2.0/2,438,000
Wednesday: 2.1/2,765,000
Thursday: 1.9/2,406,000
Friday: 1.9/2,599,000

Monday: 3.5/4,743,000
Tuesday: 3.3/4,519,000
Wednesday: 3.6/4,970,000
Thursday: 3.4/4,844,000
Friday: 3.1/4,193,000

Ratings Archive



  • Bexx

    Muhney strikes again!

    • Andrew Hass

      You can blame Y&R’s bad ratings on Muhney leaving but what about the other soaps going down too?Your case might have more merit if only Y&R’s ratings went down and the others went up but that’s not what happened.Plus even though Y&R’s ratings went down this week they are up nearly 300,000 viewers from the same time last year.

      • TV&MovieBuff

        Bexx was not saying that it was. I know by his other posts on this in weeks past. He was being sarcastic because he know that folks would say it was because of Muhney when it is far from it.

    • Derrick

      That’s wrong! Muhney is NOT the reason for Y&R’s bad ratings! All other soaps went down too!

      • Billy

        Muhney’s absence for Y&R isn’t helping. Any real Y&R fan has to admit it. He was a great leading actor and the show is boring as watching paint dry these days. Billy Miller was great too. It may be tough to admit, but these kinds of hits take their toll on viewers.

    • sands of time

      I guess some people don’t understand sarcasm.

  • vidalove

    And this is what happens when you have really bad writing onscreen full of newbies and boring undeveloped characters with stupid plots.

    • David

      ALL SOAPS had a REALLY bad week. This is not good. Lets hope things rebound next week.

    • jonboy

      So true!

    • TRG

      What is GH?

  • let the numbers speak

    OK, let’ see – compared to the same week last year:

    Y&R: +288,000

    B&B: +149,000

    GH: +62,000

    DAYS: +269,000

    Could it get any worse??

    The loss of perspective on this site!!

  • Andrew Hass

    Yeah it was a bad week for the soaps but they all went down.It wasn’t just one or two.So it just means for whatever reason during that week people weren’t watching soaps.However i do think the important thing is that all the soaps are up up from the same time last year.I think we put too much emphasis on the week to week ratings because they go up and down all the time.

    • TV&MovieBuff

      I agree and have said so in the past about the week to week ratings. What will matter is if this continues. It was great that they had big gains in the winter, but if they lose them all in the Spring then it will be bad. The networks won’t worry until it becomes a trend.

  • Carole Schmidt

    Missing airliner dominated the news.

    • TV&MovieBuff

      But for this ratings period there were any pre-emptions that took the shows off the air. Now people could have tuned out on their own and watched the news channels. But that would be the soaps fault for not keeping them tuned in or giving them something that was more interesting to watch than news about a lost airliner. For the upcoming ratings period next week there will be some pre-emptions that will effect the ratings.

      • Andrew Hass

        First my sympathies are with the families of the passengers on that plane but in a way the news story of the missing plane is like a soap opera because every day there’s a twist or even more than one.Plus i think the fact that all 4 soaps went down and not just one or 2 is significant.That may just mean that week people were not watching soaps.Plus during that week i think there was an explosion in NYC.So even though there may not have been any nationwide preeemptions locally there could have been and that could have affected the ratings.So next week’s ratings should be very telling in a lot of ways.For example if all 4 go up and regain some of the viewers they lost this week then this bad week may not matter much.

        • TV&MovieBuff

          But it won’t matter much anyway unless the trend continues and that is what I have been saying. Soaps go up and they go down despite what some soap fans say that soap fans don’t decide from one week to the next not to watch their shows. They vow that soap fans are more loyal than that. Soap fans have been doing that since the 70s. It is nothing new. Back then a show could be #3 or 4 and next week jump to #1 depending on what was happening on the show. That is why the networks and advertisers look at long term trends — not dailies or week to week.

          For this same week last year all 4 soaps fell big time, but then rebounded the next week. The only difference in that week and this one was that there were nationwide pre-emptions that took at least 1 show off that week for the election of the new Pope.

          Soap fans have lives. I do. I DVR my 2 soaps (B&B and Y&R) every day. Some nights I watch them. If I am busy I watch them on the weekend. If there isn’t much going on with them sometimes I choose to watch something more interesting and catch up later.

          • Lampshade

            Totally agree. For that week I myself missed multiple episodes of DOOL, BB and YR because I had other things to do and I haven’t caught up on DVR yet. I enjoy my soaps but sometimes other things take priority. What I’ve seen I’ve enjoyed. I’m sure ratings will bounce back soon.

  • Derrick

    Not good for all soaps!

    • let the numbers speak

      Why are 700,000 viewers more than the same week last year “not good”??

      • Derrick

        -373,000 last week total is what I’m talking about!!!!!

  • sands of time

    Growth in the Demos as a whole compared to last week:
    B&B -26,000
    Y&R -112,000
    DAYS -258,000
    GH -392,000
    Growth in the Demos as a whole compared to last year:
    DAYS +132,000
    GH -46,000
    Y&R -140,000
    B&B -194,000
    Congrats to DAYS!

    • Julie

      You can’t combine those numbers because they overlap. Anyone who is a female viewer between 25 & 34 would be counted in all 3 of those demos. By combining them you’re could be counting a single viewer up to 3 times.

      • sands of time

        How do we know that? It could be separate groups of people counted. Where is the proof of your claim?

        • TV&MovieBuff

          Nielsen only counts them once. The same 18-34 year old women are included in the 18-49 women. It’s always been that way. Advertisers just want to know how many of those 18-49 women are in the 18-34 age bracket so they separate them. But they are not a whole set of other viewers.

          It’s just like Total Viewers is the actual number of viewers tuned in. That doesn’t mean that you can add the demo numbers to them either and get more. It is the total of all viewers of all ages and both sexes.

          Each demo is just a separation of a certain age of viewers or sexes that the advertisers want to see broken down.

          • sands of time

            Thank you! That’s crazy! We need a new rating system.
            Why not all TV’s sold with built in measuring devices?

          • TV&MovieBuff

            Doing so would cost us half the shows on TV, plus push up the prices of not just televisions but food, cars, etc., and most likely put every one us in the market of paying to get access to any ratings at all. The networks and advertisers would have to pay for those numbers to be counted, plus we as consumers and them would have to pay for all those boxes being put into TVs and kept updated to gather such information. So again you would be looking at low cost shows that can pull in satisfactory numbers being the only ones left on TV to watch. If you think the networks have to watch costs now it would be even worse then.

            And why is it crazy. It’s just a breakdown of numbers. They are just dividing up the numbers they collect in various data groups as the advertisers want.

            They divide them up in even more numbers than we as the general public ever see.

          • sands of time

            I said it’s crazy because they don’t explain the breakdown like you did. Plus, why not measure the 11-15 yr olds and 16-20 and 21-25 and so on? Why not measure how many grandfathers watch with their grandsons? Why not measure how many husbands and wives watch?

            As far as expense: Why would the meters have to be the same if they’re built into the tvs? With today’s technology, a small chip can do the trick. The Nielsen Company would not have to do it.

          • TV&MovieBuff

            Nielsen doesn’t explain any ratings. They don’t release them to the public. The networks do that. And many of those demos that you mentioned are counted each and every week. We just don’t see them. Nielsen counts all ages and breakdowns.

            SON has said they get the ratings for men, they just don’t post them.

            Even one of the moderators at TVBTN has said many times that Nielsen counts other numbers besides the ones we see. Those are only released to advertisers and the networks.

            And as to that chip you talk about do you not realize the cost of that chip. And who do you think is going to pay for that chip? I can guarantee you that the networks aren’t going to do it and the advertisers aren’t. They are going to attach that price on the TV. Then there is going to be more data for Nielsen and the networks to compile and analyze. So the networks and advertisers are going to have to pay more money to get it analyzed. So then they are going to cancel any show that costs too much. The advertisers are going to have to pay more for advertising and that means that anything that is sold through advertising is going to get a higher price tag.

            Plus you are going to have all those individuals who don’t want the government to know what they watch on TV who are going to find a way to damage their chip or they are just going to quit watching TV all together. The same way that people who don’t want to be called for jury duty and all don’t register to vote and don’t vote.

            Most people don’t want others to know what goes on in their homes. Thus why you have individuals who are contacted by Nielsen who turn them down.

  • sands of time

    Now we know why there were no press releases!
    On the bright side, DAYS is still up in the Demos and viewers from last year!!!

  • Kelly25

    ok, soap opera ratings can’t go up every single week.

    what matters is that they are still up 700,000 viewers from last year – even in a weaker week!!

    and that their season average is the best since the 2007-08 season so far!!
    (you can verify that on wikipedia “soap opera ratings”!)

    • Kelly25

      2013-2014 Season (Households)

      The Young and the Restless 3.7

      The Bold and the Beautiful 2.8

      General Hospital 2.4

      Days of our Lives 2.1

      (best since 2007-08)

  • sands of time

    I’m still loving DAYS, even if NBC does not air it in favor of the “plane” coverage!

    • Kelly25

      You’re right. In many areas they pushed it two another channel in favor of that news coverage. So, that may have had some influence, too.

      • Kelly25

        TO another channel, of course.

    • TV&MovieBuff

      What days was it not aired or moved to another channel?

      • sands of time

        I don’t know the specifics, but I do know other sites have posters saying DAYS was not shown. You may want to ask Kelly25. I do recall someone saying New York did not show DAYS for a couple of days.

      • sands of time

        I’m sure you understand that insignificant events can cause NBC to break in during DAYS, so something significant is a read flag to regular viewers to not bother tuning in, knowing the plane coverage will be on. I feel that news warrants breakins, but not to the detriment that NBC has caused DAYS through the years. NBC News has caused much of the viewer erosion.

        • TV&MovieBuff

          So? And what show has not been effected by news breaks. You are acting as if Days is the only one and it is not. All shows get effected by news break, weather breaks, etc. It is part of life.

          The other day a wreck happened down the road from my house. The power was out for 6 hours. Nothing came on in this area during that time. The DVR’s didn’t even work.

          A few weeks ago the power company needed to change something. They cut the power off for hours.

          I guess we should add them to the list of folks out to get soaps too.

          News breaks and power outages, pre-emptions, etc. have been happening for years. The soaps didn’t even come on for several days back in the 60s when President Kennedy got killed.

          They happened during the 70s a lot too due to Vietnam and Watergate.

          When I was growing up there were only 3 TV stations and the soaps were broken into just as much then by the news. It’s been happening for years.

          Soap ratings didn’t go down and viewers didn’t quit watching. Sure they didn’t like it, but they just waited and tuned back in when their soap came back. Back then the biggest difference was the soaps had good writing and stuff people wanted to see.

          The real problem is not the news break and the pre-emptions. If a short few days or a day of pre-emptions can break a viewer from watching their favorite show, then the problem is not with the news break. Its with the show and the writing.

          Prime time shows go off for weeks and months at a time. Viewers return. If soaps can’t stand a short break and hold on to their viewers — the problem is not with the break. Its with the show.

          AT least now you can get online and search out the part of the show you missed. There are many moments of soaps in years past that many people missed due to news breaks.

          • sands of time

            I think NBC has the reputation of being break in happy! When other shows are being watched when breakins accur, people don’t mind because they’re boring.

            When DAYS is interrupted, people are very upset! I no longer watch DAYS the regular way and you can guess why.

          • TV&MovieBuff

            And sorry but that comment says about as much about you as your racist and homophobic comments did — of course then you said you didn’t mean them that way.

            Offending your fellow soap fans by calling our shows boring doesn’t help to make anyone want to support your cause at all.

            I personally would take 50 boring hours of B&B or Y&R over 30 minutes of Days on it’s best day. Even though Days is not my show I respect that many people do love it and would never say something like you said above.

            What is boring to one is entertaining to another. Same as the old saying…one man’s trash is another man’s treasure.

            We don’t like news breaks either. We don’t want them on our shows either but we know they are part of life and we deal with them and move on.

            And remember if Days was interrupted in New York but aired everywhere else then it wasn’t an NBC decision. That was New York’s affiliate not NBC. If NBC had chosen to pre-empt Days they would have done it on all NBC owned stations. New York’s affiliate decided they wanted to cover the plane wreck and made that decision. That is their right.

            Last week our local affiliates cut several shows in daytime including soaps which were moved around to air basketball games. They aired the soaps and talk shows in late night. The local affiliate said the basketball games got higher ratings.

          • sands of time

            I know I’m not racist or homophobic. Go back and read the original Will and Sonny statements. I was trying to convey what I thought how others were with that situation. As for the The Talk/J.C. situation, she and her CBS president husband killed ATWT for her to have her own talk show. She/They do have a slanted view toward the soaps. That IS what I meant. I’ve always thought Asian women to be beautiful. I WAS a fan of Big Brother until I realized they are soap killers!

            I know several people who no longer watch DAYS the old fashioned way because of interruptions. They watch it via other ways. I’m not privy to other soaps viewers doing the same because of interruptions.

            The subject of the first part of your post is very upsetting because it goes against my true beliefs. For the past few years, I have demanded that all people be represented on Days of our Lives. That’s what the word “our” indicates: A representation of people-all people.

            Will and Sonny are fine. Gays in real life are fine. I accept them. They’re people with hopes and dreams like anybody else. Asians are fine too! Power hungry greedy people that take away from others are not OK. I will not change my mind about those killers! Please don’t say ATWT would have been canceled anyway. If that’s the truth, then someone else should have hosted the talk. A husband killed a soap so his wife could have her own talk show is how it looks. Asians are beautiful but killers are not!

  • nyvoter

    My immediate take on these ratings (in actuality, on ANY ratings where all soaps simultaneously do very good or very bad in any single week) is a demerit on the extremely antiquated and poorly designed Nielsen ratings. Any viewpoint (including voting polls) that extrapolate SO MANY from a comparative sample of SO FEW is doomed to suffer such inadequacy. Did most soaps slip this week in actuality … no doubt; can we determine the extremeness of such slips from Nielson … absolutely not; never have and if and until their system is dramatically improved, we never will. That is why one most always view in the long term: year to year, month to month, six weeks to six weeks. In that vein, most of the soaps did not drastically fall (or fall at all).

    However, I must at this point stop and note the folly of using exaggerated ratings (which were clearly attributed to very specific events) and attributing them to something much less akin to the truth. I speak, of course, of CBS and, in particular, Y&R: Here is the truth as you view it thru a six-week lens (always, of course, accounting for Nielsen’s inadequacies: (1) Y&R reached a clearly fabricated high in the recent past (with incredible new highs in total viewers, etc) ….. “fabricated” because such results were attributed thru their press releases to great writing, wonderful s/ls and the genuis of the executive producer and co-writers. In reality, there were two “events” which promulgated these very high ratings: (i) TMZ curiosity seekers (most likely not even soap viewers in general) who left after the first few days and (ii) the final, highly publicized, anxiously awaited and superbly performed final scenes of two great Y&R actors. PLEASE NOTE: This is not a call to arms: I do not care if you love or hate Y&R, or any or both of these actors. These is simply obvious facts: Y&R took fabricated ratings under their wing, leaped upon the benefits and new highs … and now must take the other side of the apple: dramatic drops and new lows for this new regime (the first one coming this very week: — tied for a new low in 18-34 demo). (2) Over a six-week period, Y&R has steadily and severely dropped five out of those six weeks, down now to total viewership of 4,654,000 (with a 3.4 rating), a cumulative total loss of 1,062,000 total viewers and this week a loss of 93,000 in its coveted demo.
    Will Y&R rise again? Of course it will, but not back to 6 million viewers; did any one actor or activist group cause these ratings collapse … of course not, rather these ratings were always inflated to begin with. However, I would suggest that anyone “laughing” and berating boycotts should cut it out: a loss of over 1 million viewers in six weeks is no laughing matter … and you can be sure TPTB are not laughing with you.

  • Ke Farmer

    Each soap has it’s own issues regarding why ratings went down (without the Polar Vortex and bad weather to keep additional people home bound with nothing better to do than watch TV). However, Days of Our Lives has Corday and the writers to blame. When you write a show with the specific purpose of character assassination (hardly any character is recognizable on screen anymore) and to cause people to throw their sandwiches at the screen in disgust instead of to entertain, people will not tune back in the next day for more aggravation….they will find something else to do and eat in peace. Pimping out poorly conceived story lines aimed at trying to get a certain fan base to create buzz for you doesn’t work! Learn your lesson DOOL or you will soon go the way of the other NBC soaps….and no one will even care anymore. Remember “Love in the Afternoon” and RELATIONSHIPS?

    • let the numbers speak

      DAYS’ ratings since the beginning of 2014 have been the best in this period since 2009!

      Their current season average is the best since 2009-10.

      So, no matter what happened in a single week that has been influenced by news coverage (and caused DAYS to be pushed to other channels in many areas), they must be doing something right!

    • TV&MovieBuff

      Every soap right now can be guilty of that. One of the biggest characteristics of soap writing these days is to change characters to fit plot instead of writing plot around characters and their history. They think soap fans don’t care but many of us do.

    • sands of time

      Days of our Lives is exciting!

  • TV&MovieBuff

    Those of you talking about the ratings last year …here are the ratings for the same week last year.

    Total Viewers
    1. Y&R 4,366,000 (-183,000/+29,000)
    2. B&B 3,380,000 (-152,000/+264,000)
    3. GH 2,538,000 (-170,000/+290,000)
    4. DAYS 2,177,000 (-386,000/-243,000)

    1. Y&R 3.2/10 (-.2/same)
    2. B&B 2.5/8 (-.2/+.1)
    3. GH 1.9/6 (-.1/+.2)
    4. DAYS 1.7/6 (-.2/-.1)

    Women 18-49 Viewers
    1. Y&R 838,000 (+13,000/-78,000)
    2. B&B 716,000 (+6,000/+21,000)
    3. GH 604,000 (-11,000/+29,000)
    4. DAYS 481,000 (-104,000/-75,000)

    Women 18-49 Rating
    1. Y&R 1.3/9 (same/-.1)
    2. B&B 1.1/7 (same/same)
    3. GH 0.9/6 (-.1/same)
    4. DAYS 0.8/5 (-.1/-.1)

    Women 18-34 Viewers
    1. GH 235,000 (+19,000/+79,000)
    2. Y&R 189,000 (+1,000/-28,000)
    3. DAYS 166,000 (-20,000/-11,000)
    4. B&B 154,000 (-16,000/same)

    Women 18-34 Rating
    1. GH 0.7 (+.1/+.2)
    2. Y&R 0.6 (same/same)
    3. DAYS 0.5 (same/same)
    3. B&B 0.5 (same/same)

    This time last year also saw a drop in the ratings. Part of it was due to weather. Part of it was due to no show on Wednesday for GH and B&B due to the Pope election. That day Y&R did okay but Days hit a 1.4. Part of it from reading the posts under it was due to story. In particular Days fans were complaining about Jennifer and Daniel.

    I post these to show that yes this time of year does sometimes effect ratings. But also to show that when you totally use the fact that the soaps are up from last year to boast — then you need to look at things. It is easy to still be up from last year when the ratings were already low anyway.

    The good thing about last year is the next week after this one the soaps recovered very well. Let’s hope they do the same this year.

  • KansasGuest

    Soap fans who care about ratings should brace themselves in the upcoming weeks. There’s a reason sweeps are in February & April. March is known for spring break & NCAA March Madness. Spring break affects ratings a lot, as many families & college students travel & delay their tv watching until later. Also, local news sometimes airs NCAA playoff games live on FOX which draws viewers away from NBC, CBS, & ABC. Our area was not pre-empted last week for any airline coverage.

  • PatF

    It’s as simple as Spring Break week, people.

  • loretta

    I really think the ratings for Y&R are going to go down very fast if Michael Muhney is not brought back to play his part Adam which no one else can play that part I myself am waiting for Adam if its not MM I,m sorry to say good by after 40 yrs I watch