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Disney/ABC Television Group

Disney/ABC Television Group

During the week of November 25 through 29, 2013, ABC’s “General Hospital” reached its largest audience in nearly six years (since week of January 21, 2008), when 3.3 million viewers tuned into the happenings of Port Charles. The soap is currently pacing for its best season in seven years in total viewers (since the 2006-2007 television season). In addition to an increase in viewers, the daytime sap reached an over 2-and-a-half-year high in Women 25-54 (1.04 million/1.7 rating) and an over 2-year high in Women 18-49 (774,000/1.2 rating) – since weeks of 3/21/11 and 8/15/11, respectively – to rank a strong #2 for the week in the key female sales demos.

Per ABC,  “GH” posted the largest year-to-year increases of any broadcast daytime drama in Total Viewers (+20% – 3.30 million vs. 2.75 million), Women 18-49 (+21% – 774,000 vs. 641,000) and Women 25-54 (+25% – 1.04 million vs. 833,000).

“GH” aired original episodes on Monday, November 25 through Wednesday, November 27. An encore aired on Thursday, November 28, while the soap was preempted on Friday, November 29. The encore airing did not count in the weekly average.

via Press Release

“The Chew” Delivers Milestone 3 Million Total Viewers,
Powered by Wednesday’s Thanksgiving-Eve Series High

“General Hospital” Soars to Near 6-Year High in Total Viewers
and Over 2-Year High in Women 18-49 and Women 25-54,
Pacing for its Best Season in Seven Years in Total Viewers

“The Chew”:

The go-to show for holiday recipes, “The Chew” soared to another weekly high in Total Viewers (3.09 million) – crossing the 3-million mark for the first time ever – with the past five weeks ranking among the show’s Top 6 weeks of all time.

In addition, “The Chew” delivered its #2 week on record in Women 25-54 (737,000/1.2 rating) and its #4 week to date in Women 18-49 (569,000/0.9 rating), posting the largest year-to-year increases of any broadcast program in daytime in the target women demos.

• Wednesday’s Thanksgiving-eve telecast, ‘The Chew’s Ultimate Thanksgiving,’ stood as the series’ #1 telecast of all time in Total Viewers (3.34 million).

• Year to year, “The Chew” soared by 27% in Total Viewers (3.09 million vs. 2.44 million), by 32% in Women 18-49 (569,000 vs. 431,000) and by 26% in Women 25-54 (737,000 vs. 583,000).

“General Hospital”:

With mystery surrounding whether Robin is alive, the continuing manhunt for Faison and the drama around Sabrina and Patrick’s wedding, “General Hospital” generated a near 6-year high in Total Viewers (3.30 million) – since week of 1/21/08 – tracking for its best season in 7 years – since the 2006/07 season.

Moreover, “General Hospital” recorded an over 2-and-a-half-year high in Women 25-54 (1.04 million/1.7 rating) and an over 2-year high in Women 18-49 (774,000/1.2 rating) – since weeks of 3/21/11 and 8/15/11, respectively – ranking a strong #2 for the week in the core women measures.

• “General Hospital” posted the largest year-to-year increases of any broadcast daytime drama in Total Viewers (+20% – 3.30 million vs. 2.75 million), Women 18-49 (+21% – 774,000 vs. 641,000) and Women 25-54 (+25% – 1.04 million vs. 833,000).

Source: NTI, U.S. ratings, weeks of 11/25/13, Live + Same Day. Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded.

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