Disney/ABC Television Group
Ratings Report for the Week of August 12-16, 2013
NOTE: Please do not copy and paste the entire ratings. Thank you.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,511,000 (-9,000/+200,000)
2. B&B 3,382,000 (-63,000/+311,000)
3. GH 2,543,000 (+83,000/+80,000)
4. DAYS 2,283,000 (-113,000/-416,000)
1. Y&R 3.3/11 (same/+.1)
2. B&B 2.5/8 (same/+.2)
3. GH 1.9/6 (same/+.1)
4. DAYS 1.8/6 (same/-.2)
Women 18-49 Viewers
1. Y&R 764,000 (-22,000/-60,000)
2. B&B 643,000 (-24,000/+17,000)
3. GH 604,000 (+27,000/+13,000)
4. DAYS 531,000 (+5,000/-52,000)
Women 18-49 Rating
1. Y&R 1.2/8 (same/-.1)
2. B&B 1.0/7 (same/same)
3. GH 0.9/6 (same/same)
4. DAYS 0.8/5 (same/-.1)
Women 18-34 Viewers
1. Y&R 223,000 (-22,000/+35,000)
2. GH 197,000 (+2,000/-1,000)
3. B&B 176,000 (-24,000/+48,000)
4. DAYS 166,000 (+17,000/-28,000)
Women 18-34 Rating
1. Y&R 0.7 (same/+.1)
2. GH 0.6 (same/same)
3. DAYS 0.5 (+.1/-.1)
3. B&B 0.5 (-.1/+.1)
Day-To-Day Ratings – HH/Total Viewers
For the SEASON September 24, 2012 through August 18, 2013
1. Y&R 3.6
2. B&B 2.6
3. GH 2.2
4. DAYS 2.1
Women 18-49 Rating
1. Y&R 1.5
2. GH 1.2
3. B&B 1.1
4. DAYS 1.0
1.9 is good? Really?
What’s the season average of the shows that were put on after killing our favorite soaps? Especially in the women 18-49 key demographic?
In comparison to that crap, ALL the soaps ratings are very GOOD!
These ratings are not good..for Days particularly..the problem : the stories are not moving right now on this soap.. It is stalling. On GH or Y&R i am not fan of these stories but at least there is movement, actions and fallout and i love the Brooke/Bill/Katie story on B&B, very soapy.
Y&R and B&B are still up a lot from last year, but GH’s increase over last year is dwindling. And Days increase is gone.
Considering the vets that GH brought back for this and the fact that they have been on so much I would have expected bigger ratings than these. GH really lost momentum with all the Franco mess and it being so heavily featured. I think many people just don’t care anymore.
Philip, you know RC will be returning to the status quo. No way he will allow his pets to warm the bench for long.
Wow, suddenly our anti-soaps lobbyist is talking about “the increase from last year”. That is, of course, only when he claims the clear upward trend we’ve seen during almost the whole season “is gone” after just one week.
Don’t be fooled by these people whose only agenda is to generate absurd (negative) spins on soaps and daytime TV in general.
Nice to see the GH numbers increase. Obviously they are starting to bounce back after that Franco mess. With Kimberly McCullough returning as Robyn in the fall should see the numbers go up even more.
Sure the Robin fans will show up and then RC will disappoint them/chase them off like he has every other fanbase…
Total viewer numbers are irrelevant. The 18-49 ratings are what make or break ANY show. That being said, GH and DAYS are not doing well at the moment. A 0.9 and 0.8 in the 18-49 demo does not bode well for either soap. I agree that the stories on DAYS have slowed in recent weeks and they need to pick up the pace. In GH’s case, they have WAY too many characters on the canvas and the majority of the new additions are obviously not clicking with viewers. Just my opinion. I hope that both shows can turn things around soon.
Kevin that being said then that means the 1.2 and 1.0 in the 18-49 demo for Y&R isn’t much better. That gives Y&R a .3 lead over GH and a .4 lead over Days in the 18-49 demo. B&B only has .1 lead over GH and a .2 lead over Days so then I guess it sucks for all soaps based on your logic kevingm
You’re exactly right. Just ask the producers of AMC, OLTL, GL and ATWT.
They will be adding more. Too many actors and nothing for most of them to do.
They are not totally irrelevant, but yes, for some reason they still look to that demo, which is silly since it encompasses such a small amount of viewers. BB’s 1.0 share is what 600-700,000 viewers?
If I was an advertiser, I’d be salivating over YR’s 4.2-4.8 MILLION TOTAL viewers and eyes…
Makes much more sense.
Goodness what in the world is happening with DOOL? A poor quality show like GH should not be surpassing them.
Poor DOOL. Whenever there is strong focus on Daniel and Jennifer the show suffers. When will Corday let go of this wretched couple?
GH is dunzo as of next year. I just know it. 1.9 is not good. Its not even barely passable!
Then i guess Days will be done even sooner than GH since there numbers are even lower. And B&B and Y&R won’t be far behind that. Remember the 18-49 demo is what advertisers use to determine what they will pay the networks for commercials during the shows. That is how they make their money. So those numbers are what will determine a shows fate and those numbers are bad for all soaps so I guess they are all done f next year. Dunzo is not a word by the way, I guess you forget to take English but you have psychic powers to know when a show will be gone.
Ron Carlivati, is that you?!
I don’t think YR and BB will be gone anytime soon.
The other two will have to keep on their toes though.
Why don’t you all just enjoy the shows instead of worrying about ratings? Question for everyone: what do you consider a good rating??
In my opinion, any show that can’t maintain at least a 1.0 rating in the 18-49 demo is in danger of cancellation. OLTL was getting anywhere from a 1.0-1.2 rating in that demo when they were cancelled.
Yeah, right. And “The Chew”, “Katie”, “The Talk” and “LMAD” are getting an average of 0.6-0.7 in women 18-49 rating, whereas DAYS and GH have a season average of 1.0-1.2. It’s quite obvious what’s to be cancelled here.
The historic mistakes you are referring to happened at a time when ABC and CBS thought they could get at least THE SAME ratings with their cheap replacement shows! Talk about getting it wrong!
Talk shows and game shows are much less expensive to produce than a soap opera. That’s why they can afford to get lower ratings. I’m not a fan of either, but money is what matters to tv execs so therefore they love those cheap replacement shows. Sad, but true.
Oh, that claim is soooo 2009. On the long-run, this “logic” is disastrous for any network and executive. The last years are the best evidence that is a recipe for NEVER getting the significantly higher ratings in the key demographic again that soaps were getting them year after year (even only a year or two before cancellation as in the case of ATWT and GL or right till the end as in the case of AMC and OLTL) and that advertisers are actually looking and paying MUCH MORE money for!
Don’t let the networks’ absurd spins fool you, it’s pure marketing and playing for time that’s soon not going to convince ANY advertiser anymore. Back in 2009, they thought they would get at least the SAME ratings with their replacement shows (especially in the women 18-49 key demographic).
The fact of the matter is that ALL the soaps are getting them MUCH higher numbers in the key demographic demos. And soaps are the only daytime genre that attracts a tremendous number of viewers and fans even after the cancellation of a show for on online-only re-boot (see AMC and OLTL)!
These developments underline the fact that sooner or later, networks will have to make smart investments again and fully develop the enormous potential again that soaps still have, in sharpt contrast to the short-term profits “logic” that is keeping their ratings and their attractiveness to the key demographic down.
If only you were a network tv exec, Angela…maybe soaps and their audience could feel safe with these numbers. Unfortunately………
These viewers from online and mobile devices might be counted but they still won’t matter to anyone but only to fans. Until advertisers are willing to pay the same amount of money for an ad online or a mobile device then it might matter. But the truth is for now they are not willing.
The only ones it matters to are fans. The shows still won’t have any more money to produce the shows than they do now. Advertisers already know those viewers are out there but they still are willing to pay more for a TV ad than they are for an online one. And the ratings for live TV viewers plus 1 day of DVR viewing is what sets the price advertisers are willing to pay. And that is not changing anytime soon.
Even if you put 7 billion viewers in the seat without money your favorite soap operas still can’t be made. And the budget for these shows comes from those almighty TV ads.
You can call the money thing 2009 all you want, but a fact is a fact. IN the case of TV shows money is what is important.
Wait a minute. AMC and OLTL ARE actually being made, that is, by an internet start-up company without any support/participation or actually against a major network (see juridical battles with ABC etc.). Obviously, you are not so up to date when it comes to recent developments that advertisers and execs are paying attention to.
By the way, active users of mobile devices are actually a very interesting target group with dozens of studies showing that they spend considerably more money than the average consumer. It’s only a matter of (limited) time till the perception of who is worth the advertisers’ dollars and who’s not is going to fundamentally change. Viewers of cheap talk and game shows with notoriously low ratings in the women 18-49 demographic are certainly NOT the ones advertisers are going to pay for much longer.
Yes and how is that working out for AMC and OLTL. The production company making them had to cut the number of shows down because not enough people were watching them. Urged people not to watch in block voting but to watch sooner because they got more money from advertising if the shows were watched sooner.
Those shows were announced to produce over 100 shows this year and they did 40.
And folks like you have been saying for years and years that it is only a matter of time before advertisers wake up. They haven’t woke up to change for DVR viewing and they have been around a whole lot longer than mobile devices. People were saying the same thing years ago when VCR’s came out that advertisers would have to change the way they look at things. That was the 1980’s and advertisers are still looking at the same key demos for daytime and prime time viewing.
Yes it’s just a matter of time. If I were you I wouldn’t hold my breath.
If all the shows maintain a 2.0 or higher rating for total viewers, I think they will be okay. I know everyone points to the 18-49 demo…but all four AMC, GL, ATWT, and OLTL were down around 1.6 for quite some time when they were cancelled. The exception was OLTL which was on the upswing, but AFTER they announced it was cancelled.
If any of the shows starts to hang around 1.8 or lower for too many weeks in a row, I’d be worried. Only Days and GH sometimes hit that level.
I think with the ABC cancellations, the networks took notice that the replacement shows did worse. While CBS’s are now doing well, they took some time to hit the same levels of GL or ATWT.
I don’t think we’ll see any cancellations soon.
It’s not that they won’t be safe with those numbers it is just that with the 18-49 viewers lower the budgets will continue to be cut. And if budgets continue to be cut the shows will have to continue to cut money they pay to the actors and you will see the departures of more of the Peter Reckells, Susan Flannerys, and so on. I agree that yes some of them should be grateful but then again they already work harder than prime time actors do for less pay. So why should they keep having to work for even less.
You will also see less talented writers, directors, more hair models acting, less sets, and so forth.
Just remember that with each budget cut Guiding Light got the worse and worse it got to looking.
But when folks count on total viewers you always need to remember that NBC cancelled Harry’s Law when at times it got 4 to 7 million total viewers but it’s 18-49 numbers were bad. It was one of their most watched shows on their prime time schedule but it wasn’t the viewers NBC wanted or needed.
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