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Capitalizing on ratings momentum, advertising demand and increased revenue potential for entertainment programming in the 11:35 p.m. time slot, ABC today announced a strategic shift in its late-night strategy to better position the network for increased ratings and financial performance over the long term. On Tuesday, January 8, “Jimmy Kimmel Live,” the only late-night broadcast talk show to increase in Total Viewers this past season, will move to 11:35 p.m., putting the show in head-to-head competition with “The Tonight Show with Jay Leno” and “Late Show with David Letterman.” Proven late-night performer “Nightline” will shift to 12:35 a.m., allowing viewers to begin and end their broadcast day with news. The moves are timed to take advantage of the built-in promotional platforms provided by ABC’s “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” and ESPN’s Bowl Championship Series, which culminates with the National Championship Game on Monday, January 7. In addition, “Nightline” will expand its programming commitments with a move into primetime, Friday nights at 9:00 p.m. beginning March 1. Given its success and growth, the ABC News series “What Would You Do?” will also find a new home on the schedule. More
Could the incompetence of a network executive get any uglier? Why yes, it can! The latest in a series of blunders by Brian Frons, President, Daytime, Disney/ABC Television Group, since the announcement that he has decided to “evolve” ABC Daytime by canceling “All My Children and “One Life to Live” by replacing them with “The Chew” and “The Revolution,” while sticking his foot in his mouth in interview (Deadline.com), after interview (Entertainment Weekly), after interview (The Wrap), comes a scathing report by another Disney Insider that paints Frons as an executive without much imagineers (Disney speak for imagination). More