CBS News on Thursday formally announced the launch of “CBS Mornings Plus,” the long-awaited third hour of its popular “CBS Mornings” broadcast, which will premiere Monday, September 30 on select CBS-owned stations.
According to the network, the third hour will take viewers deeper into the most important headlines of the day, as well as pop culture, entertainment, health, wellness and financial news. “CBS Mornings” co-host Tony Dokoupil will continue in his role during the flagship broadcast while joining Adriana Diaz as co-hosts for the third hour. Dokoupil and Diaz will drive in-depth interviews and original reporting on major news stories each day during the new live hour.
Produced by the current “CBS Mornings” team, the all-new third hour will air at 9:00 a.m. ET/PT on CBS-owned stations in Los Angeles, Chicago, San Francisco, Detroit and Miami. The broadcast will be simulcast on CBS News 24/7, CBS News’ national, free streaming news network.
“‘CBS Mornings Plus’ is a great example of how our broadcast and beyond strategy is leveraging the strengths of our most important brands to grow the audience and position CBS News and Stations for the future. At the same time, it highlights our commitment to delivering best-in-class journalism on every platform,” said Wendy McMahon, president and CEO of CBS News and Stations and CBS Media Ventures. “We are building on the momentum of ‘CBS Mornings’ and giving audiences more of the signature storytelling and differentiated reporting that they have come to expect from CBS News in the mornings.”
“This expansion of ‘CBS Mornings’ shows a commitment to the brand, and I’m excited to see what this team can do with another hour of real estate to experiment with,” said Shawna Thomas, executive producer of “CBS Mornings” and “CBS Mornings Plus.” She added, “People say all the time they wish we had another hour. Now it’s time for us to do something smart with the time that the audience will appreciate.”
Co-hosted by Gayle King, Tony Dokoupil and Nate Burleson, with Vlad Duthiers as featured host, “CBS Mornings” is the most competitive morning news program in the history of the CBS Television Network with the show beating ABC’s “Good Morning America” a record 61 times with men 25-54 and a record 15 times in adults 25-54, the demographic most important to those who advertise in news, during the 2023-2024 television season.
“CBS Mornings” delivers the best of CBS News and Stations’ original reporting, newsmaker interviews and in-depth storytelling from a state-of-the-art studio in Times Square. In 2022, the show earned the Outstanding Live News Program Emmy Award.