Adam Huss (“General Hospital”), Vincent Irizarry (“All My Children,” “Guiding Light”), and Jordi Vilasuso (“Guiding Light,” “The Young and the Restless”) have signed on to star in “The BLVD,” an all-new six-episode digital drama series set in the fast-paced world of a boutique public relations agency during awards season which is slated to premiere this spring.

The Devanny Pinn-created series features an irresistible blend of intrigue, rivalry, and romance. Days of our Lives director Sonia Blangiardo will serve as a consulting producer, and “The Nanny” star Nicholle Tom will also appear among the show’s cast. Production began last week in Los Angeles. Devanny recently made her directorial debut with the film “The Black Mass,” a crime thriller about a group of college women who are stalked by a serial killer in 1970s Florida.

An official logline for “The BLVD” highlights an insider’s perspective into the intricate world of red carpets, press junkets, and photo shoots that make up the exciting and demanding period that awards season, with scandalous clients, jobs on the line, and a firm with one goal in mind: win at all costs.

Logline: Owned by entertainment titan Persephone Reed, PR Haus is the most prestigious boutique publicity firm in Los Angeles. The talented professionals at the company work tirelessly to shape the public perception of their celebrity clientele. 

“At its core, The BLVD is a story about ambition, self-discovery, and the lengths people will go to succeed in the competitive world of Hollywood,” said Pinn in a statement. Producer Michelle Romano (who also appears in the show) adds, “We are all so proud of this project and excited for audiences to see it.”

Additional cast members announced for “The BLVD” include Chelsea Gilson (“Merry Single Christmas,” “The Black Mass”), Mariposa Miranda (The Black Mass”) and fashion designer Shekhar Rahate, among others.

Soap Opera Digest first reported the news.