The third season of “The Drew Barrymore Show” has seen the daytime talk show reach its largest overall audience across linear TV on local stations, Paramount+ and Pluto TV streaming and in social video, attracting over 6.9 billion minutes viewed season-to-date.
Across all social platforms, the show has shown substantial growth with over 589 million video views across all social media, up +72% vs. last season’s 342 million video views. Helping drive the show’s growth on social in particular is TikTok, which has delivered 371 million video views, accounting for 63% of the show’s total social video views.
Dubbed “TV’s most viral talk show” by The A.V. Club, “The Drew Barrymore Show” on social has garnered over 9 billion potential impressions and 267,000 mentions. Mentions were up +75% year-over-year, driven by conversation around a number of appearances, including Brooke Shields, P!nk, Jason Ritter, Reese Witherspoon, George Clooney, Hilary Swank, Ben Affleck, President Joe Biden and First Lady Jill Biden, Allison Williams, James Corden and Martha Stewart, among others.
Overall, “The Drew Barrymore Show” has ranked #1 in video views amongst daytime talk shows for the past 3 months.
Among linear TV ratings, the syndicated talk show remains the fastest-growing talk show on TV, growing +65% year to year in total viewers, and is television’s only talk show to grow from the first to the second half of the season across all key demos, including +17% among adults 25-54.
“The Drew Barrymore Show” is produced and distributed by CBS Media Ventures and filmed in New York City. Drew Barrymore and Jason Kurtz are executive producers.