After four weeks of less than desirable ratings on Monday nights at 10:00 p.m. ET/PT, ABC has opted to pull primetime soap “Promised Land” off of its schedule following the show’s final broadcast airing on Monday, February 21. Thereafter, the show’s remaining episodes will release weekly, exclusively on Hulu starting Tuesday, March 1, reports TVLine. Regular time slot occupant “The Good Doctor” will be returning earlier than planned (originally set for sometime in the spring), debuting the second half of its fifth season on Monday, February 28.
Over four airings, “Promised Land” averaged just 1.719 million viewers, a 0.19 rating in Adults 18-49 and a 0.30 rating in Adults 25-54, the two primary sales demos used to set primetime television advertising rates, according to Live+Same Day viewing figures released via ShowBuzzDaily.
Factoring in delayed viewers (Live+7) over its first three episodes, the series average bumps up to just 2.9 million viewers and a 0.3 in Adults 18-49. Compared to ABC’s other dramas, “Promised Land” only performed better than “Queens” in Total Viewers while ranking last in the demo.
Currently still in production as it has been allowed to complete its initial 10-episode order, “Promised Land” isn’t technically canceled. Should the streaming numbers be good enough to warrant a second season, the majority-owned and Disney-operated platform could continue with the show as an original series for the service.
Note: A breakdown of the show’s overall ratings performance had not been released by ABC at press time. Typically, the network waits until full data from its Multiplatform+35 Day assessment is available before determining the success or failure of a series. Clearly, the linear ratings for “Promised Land” warranted a much quicker response.
“Promised Land” follows two Latin families vying for wealth and power in California’s Sonoma Valley. The series stars John Ortiz as Joe Sandoval, Cecilia Suárez as Lettie Sandoval, Augusto Aguilera as Mateo, Christina Ochoa as Veronica Sandoval, Mariel Molino as Carmen Sandoval, Tonatiuh as Antonio Sandoval, Andres Velez as Carlos, Katya Martín as Juana and Rolando Chusan as Billy and Bellamy Young as Margaret Honeycroft.
The show is written and executive produced by Matt Lopez. Adam Kolbrenner and Maggie Malina also serve as executive producers. Executive producer Michael Cuesta also directs. The series is produced by ABC Signature, a part of Disney Television Studios.