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Daytime Talk Ratings: ‘The Talk’ and ‘The View’

The View
Lorenzo Bevilaqua/ABC

For the week of May 28-June 1, 2018, ABC’s “” averaged 2.757 million in Total Viewers, 454,000 in Women 25-54 and 322,000 in Women 18-49. CBS’ “,” meanwhile, averaged 2.418 million Total Viewers, 374,000 in Women 25-54 and 263,000 in Women 18-49 for the same week.

“The View” hit its best numbers since February in 25-54 and largest audience in Women 18-49 since March – since weeks of 2/19/18 and 3/19/18, respectively. The talk show improved week-to-week in each respective category: +7% or 2.596 million in Total Viewers, +10% or 414,000 in Women 25-54 and +13% or 285,000 in Women 18-49. The show hit a six-week high across the board – since w/o 4/16/18, and marked its eighth straight week of growth compared to the same period a year ago (+6% – 2.767 million vs. 2.600 million for w/o 5/29/17).

Season to date, “The View” is up 1% compared to the same point last season in Total Viewers (2.899 million vs. 2.857 million), marking the show’s most-watched season in 4 years – since the 2013-14 television season.

“The Talk” and “The View” were both coded as specials on Monday, May 28 due to the Memorial Day holiday, with the telecasts excluded from the weekly averages.

What follows is a breakdown of each show’s performance for the week.

PROGRAM AVERAGES TOTAL VIEWERSWOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC’s “THE VIEW” 2,767,000 454,000/0.7 322,000/0.5
CBS’ “THE TALK”2,418,000 374,000/0.6 263,000/0.4

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