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News RATINGS: ‘Talk’ and ‘Deal’ Break February Sweeps Records; ‘Bold’ Attracts Strongest February Since 2008

RATINGS: ‘Talk’ and ‘Deal’ Break February Sweeps Records; ‘Bold’ Attracts Strongest February Since 2008

By Errol LewisMarch 5, 2015 4:40 PM 4 Comments
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CBS Broadcasting, Inc.
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CBS Broadcasting, Inc.

CBS’ “The Talk” and “Let’s Make a Deal” continue showing ratings growth based on the just completed 2015 February Sweeps period. According to Nielsen Media Research data, both programs delivered their largest audiences ever during a February Sweep. The period also happened to be a good one for the network’s “The Bold and the Beautiful,” which attracted its largest February Sweeps audience since 2008. The daytime drama series averaged 3.97 million viewers, up 2% compared to last year’s February Sweep.

“Let’s Make a Deal,” which is broken into two parts, averaged 3.39 million for “Deal 1” and 3.92 million for “Deal 2.” The game show was up 5% (vs. 3.23 million) compared to last February, while “Deal 2” was up 3%.

“The Talk” averaged 2.96 million viewers, up 1% compared to last February Sweep when it averaged a then record 2.94 million viewers.

“Deal” debuted in September 2009 and “Talk” debuted in October 2010. “The Bold and the Beautiful” will celebrate 28 years on television later this month.

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