For the week of June 2-6, 2014, ABC’s “General Hospital” ranked as the week’s #1 program in daytime among Women 18-49 (680,000/1.1 rating – tied on rating) and placed an ultra-competitive #2 in Women 25-54 (909,000/1.5 rating), rising to 8-week highs in the target demos – since week of 4/7/14, per Nielsen Media Research ratings data.
“GH” set a 21-week high in Total Viewers (3.1 million) – since week of 1/6/14 – with the week placing among the series’ Top 5 weeks in nearly 6-and-a-half years (dating back to 1/28/08). The soap attracted the biggest year to year gains of any program in daytime in Total Viewers (+24% – 3.1 million vs. 2.5 million) and of any daytime drama in Women 18-34 (+24% – 216,000 vs. 174,000), Women 18-49 (+22% – 680,000 vs. 557,000) and Women 25-54 (+20% – 909,000 vs. 757,000).
With a stronger “GH,” ABC ranked #1 in daytime across the Women 18-34, Women 18-49 and Women 25-54 demographics. The network spiked year to year with double digit growth in the key demos. Increasing in audience year to year, ABC was +15% in Total Viewers (3.0 million vs. 2.6 million), +25% in Women 18-34 (188,000 vs. 150,000), +25% in Women 18-49 (576,000 vs. 459,000) and +19% in Women 25-54 (753,000 vs. 631,000).