Online magazine celebrating the world of soaps

RATINGS: ‘GH’ Attracts Largest May Sweeps Audience in Seven Years in Total Viewers

Disney/ABC Television Group
Disney/ABC Television Group
Disney/ABC Television Group
Disney/ABC Television Group
Disney/ABC Television Group

For the just concluded May Sweeps ratings period, ABC’s “” attracted its largest audience in seven years in Total Viewers (3.068 million) and best performance in three years in Women 18-49 (747,000/1.2 rating) and Women 25-54 (999,000/1.6 rating) – since May Sweeps 2007 and 2011, respectively. The soap ranked as the #1 daytime show in Women 18-49 (tied in rating). Further, “GH” stood as the #1 program in Women 18-34 (252,000/0.7 rating), hitting a 4 year high in the demo – since May Sweeps 2010.

The iconic soap posted gains of 8% in Total Viewers (3.068 million vs. 2.851 million), 6% in Women 18-34 (252,000 vs. 237,000) and 4% in Women 25-54 (999,000 vs. 964,000).

With its combination of “GH,” “” and “,” ABC delivered its biggest May Sweep in seven years in Total Viewers (3.030 million) and in three years in Women 18-34 (193,000/0.6 rating), Women 18-49 (590,000/0.9 rating) and Women 25-54 (776,000/1.3 rating) – since May Sweeps 2007 and 2011, respectively.

  • ABC ranked as the #1 network in Women 18-34 and Women 25-54 (tied on rating) and placed a solid #2 in Women 18-49.
  • ABC levied the largest year to year growth of any broadcast network in Total Viewers (+11% – 3.030 million vs. 2.722 million) and was the only network up across target Women demos: Women 18-34 (+4% – 193,000 vs. 185,000), Women 18-49 (+5% – 590,000 vs. 560,000) and Women 25-54 (+4% – 776,000 vs. 744,000).

“The View” and “The Chew” performed as follows:

“The Chew”:

“The Chew” delivered its best May Sweep of all time across Total Viewers (2.719 million), Women 18-34 (168,000/0.5 rating), Women 18-49 (509,000/0.8 rating) and Women 25-54 (655,000/1.1 rating), registering the largest year to year increases in target demos.

  • Year to year, “The Chew” surged by 14% in Total Viewers (2.719 million vs. 2.375 million), by 16% in Women 18-49 (509,000 vs. 438,000) and by 12% in Women 25-54 (655,000 vs. 587,000).

“The View”:

“The View” climbed to a 2-year May Sweep high in Total Viewers (3.310 million), Women 18-34 (161,000/0.5 rating), Women 18-49 (519,000/0.8 rating) and Women 25-54 (685,000/1.1 rating), posting across-the-board gains.

  • During the sweep, the farewell to broadcast – the legend’s 3,811th telecast – became the series’ #4 telecast in its 17 year history in Total Viewers (5.211 million) and generated its best ratings in over a year-and-a-half in Women 18-49 (818,000/1.3 rating) and Women 25-54 (1.011 million/1.6 rating) – since November 7, 2012.
  • Versus May Sweeps 2013, “The View” grew by 13% in Total Viewers (3.310 million vs. 2.941 million), by 8% in Women 18-49 (519,000 vs. 482,000) and by 3% in Women 25-54 (685,000 vs. 666,000).
Comments