After much anticipation, NBC announced today that it has renewed “Days of our Lives” through the 2015-16 television season. The renewal ensures the soap will celebrate its 50th year on television. The series debuted on November 8, 1965.
“‘Days of our Lives’ continues to be a fan favorite for the daytime audience and we are thrilled to keep it going through its 50th season,” said Jennifer Salke, President, NBC Entertainment. “‘DAYS’ has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively due to the hard work of the producers, writers, cast and crew who have worked tirelessly to make ‘DAYS’ the ratings success it is today.
“Having won the Emmy Award for Outstanding Daytime Drama, “Days of our Lives” continues to deliver on its legacy of quality storytelling,” said Steve Kent, Senior EVP, Programming, Sony Pictures Television. “We appreciate NBC’s continued support and are excited to celebrate the show’s 50th anniversary with our generations of dedicated fans.”
“We are thrilled to continue being a part of the NBC family and to have the support of our incredible network and studio executives who work tirelessly to allow us to continue telling our stories and share the ‘Days’ legacy with our devoted family of fans,” said Ken Corday, “Days of our Lives” executive producer.
The show is currently delivering its best season in women 18-49 viewers in three years and biggest season in total viewers in four years. Executive producer Ken Corday follows in the tradition of his parents, Betty and Ted Corday, who co-created “Days of our Lives” and helmed the series for many years. “Days” (Monday-Friday, 1-2 p.m. ET) first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later.
“Days of our Lives” is produced by Corday Productions Inc. in association with Sony Pictures Television. Corday is executive producer with co-executive producers Greg Meng and Lisa De Cazotte. Gary Tomlin and Christopher Whitesell are the head writers.